Up first is the Bloggie Live HD (also known by it’s technical name of MHS-TS55/S, for those of you who are more fluent in cyborg than I am). Starting with the hardware, you’re looking at a metal body, in which is housed a fixed 37mm equiv lens, a backlit Exmor sensor that does 1080p video or 12.3 megapixels for still, a 3″ touchscreen, 8GB of internal memory, a flip-out USB dongle, built-in interfacing software for Mac and PC, and a wi-fi card.

Using that wi-fi, you can do more things, like upload direct to social sites (YouTube, Facebook, etc). And going even further, it can now do live streaming (something a lot of the press could probably use out at CES this week). Honestly, this is probably the best spiritual successor to the Flip I’ve seen announced, and anyone who’s been looking to fill that hole in their life should gaze long and hard at this beauty. It might just be the way to go. Especially for the relatively painless retail of @249.97.

But, if you need something a bit more… durable, don’t worry, the Bloggie line now has you covered there, too, via the Bloggie Sport HD (MHS-TS22/L in the cyborgese). If you’re willing to trade down to a 2.7″ screen, a 5 megapixel still function, and the wi-fi, you can add on waterproofing down to 16 feet, and drop protection up to 5 feet. Which ought to make this a gem for adventuring types. For some reason I’m still thinking kayaks. I think I have a fixation, here.

And, because there’s apparently a law that waterproof things need to look sporty, the Bloggie Sport HD does indeed sport it up, though not without a certain sleekness. And it’ll do so for you in your choice of blue, red, or black (all adorned with black rubber trim). You also get to shave some scratch off the price, dipping down to $179.97 for this one.

It’s worth noting before we leave that both models also feature Sony’s sensor-shift IS, LED lights, and auto-focus with face detection. Which pretty much rounds out what you’d expect from a pocket cam.

The W610 starts us off with some pretty typical entry specs: 14megapixel sensor, 4x optical zoom (28-114mm equiv), 2.7″ LCD, face detection, smile detection, blink detection, sweep panorama, dynamic range optimizer, and a rather curious “Natural Flash.” And five colors: green, black, blue, red, silver. No HD video, though. VGA only. Price will be $109.99 for this one.

The W620 is up next, and features the return of pretty much all of the above, except the lens moves up to a 5x zoom (28-140mm equiv), and the video mode goes up to 720p. You do lose some color choices here, though, with only black, red, and silver being offered. Still, if that’s fine by you, you can pick up that better lens and movie mode for a mere $10 over the W 610, or $119.99.

Lastly, we skip a few numbers ahead to the W650. And, as you might assume from such a jump, the features leap forward a bit as well. You get to keep the 5x 28-140mm zoom, but you upgrade to 16.1 megapixels. The movie mode remains stuck at 720p, but optical image stabilization makes an appearance finally. You also get a 3″ LCD. Firmware-wise, all the usual and previously mentioned Sony technologies stick around, so you can detect blinks and sweep panoramas to your heart’s content.  at least, you can if you don’t mind black, silver, or red and a $139.99 price tag, that is.

Pricing and availability aren’t known yet, but we’ll go ahead and get this up for preorder for all you NEX users looking for what we can only hope will be a cost-effective alternative to Sony’s own superzoom offering. Press release after the jump.

TAMRON Announces 18-200mm F/3.5-6.3 Di III VC (Model B011), Tamron’s first high-power zoom for Sony’s NEX-series mirrorless interchangeable-lens cameras[1] 

 

Innovative lens is lightweight, compact, and features a striking new form factor with two color options to suit the NEX design.

 

December 8, 2011, Commack, New York : Tamron Co., Ltd., a leading manufacturer of optical equipment, announced the introduction of an exciting new lens, the 18-200mm F/3.5-6.3 Di III[2] VC (Model B011). The new high-power all-in-one zoom lens is designed for the Sony NEX (E-mount) series of interchangeable-lens, lightweight and compact digital cameras. Tamron, the zoom lens pioneer, brings 19 years of high-power zoom lens development technologies to this new product. The lens will begin shipping in the U.S. December 15, 2011.

With the 18-200mm Di III VC (Model B011), Tamron has created a high-power all-in-one zoom lens that is compact and lightweight, featuring a 62mm filter and weighing only 16.2 oz., while at the same time delivering superlative image quality. This compact size lets users easily shoot across an extended range – from wide-angle to full telephoto – with just one lens. The focal length coverage is 18-200mm. Converted to the coverage of the 35mm format, this is equivalent to a range of 27mm wide-angle up to 300mm full telephoto[3]. This allows the user to easily take wide-angle shots of expansive landscapes and powerful telephoto images that enlarge the details of distant subjects-all with one lens. In addition, by setting the lens at the telephoto end (200mm) and moving in to the minimum focus distance of 19.6″, flower petals, jewelry and other small objects can be shot as expanded close-ups.

 

Product Features

• Compact and lightweight: The high-power 18-200mm all-in-one lens is a lightweight and compact zoom weighing 16.2 oz. with a 62mm filter, designed for exclusive use on the E-mount lens system on Sony’s NEX series mirrorless interchangeable-lens cameras.

 

• Built-in stabilizationenables easy handheld shooting from 18mm wide angle to 200mm full telephoto: Equipped with Tamron’s acclaimed VC (Vibration Compensation), and thanks to its light weight and compact size, this lens allows easy handheld shooting of sharp images with no camera shake over a wide range of settings, from everyday snapshots to memorable travel scenes.

 

• Stepping motor adopted for the AF drive, a construction that accommodates contrast-detection AF and shooting video: The AF drive has a stepping motor that is optimal for the Contrast-detection AF system employed by NEX series cameras. This also gives the drive a quieter operation, which is ideal for shooting video in which voices are recorded. In addition, ease of operation is enhanced with the Direct Manual Focus (DMF) function, which allows the user to make fine manual adjustments after initially focusing by AF.

 

• Striking appearance worthy of the NEX series design: The metallic lens barrel exterior is available in two colors: black and silver.

• About the stepping motor: The B011′s autofocus mechanism uses a stepping motor that is an ideal match for the Contrast-detection AF system used in Sony’s NEX series cameras. The stepping motor’s actuator allows finely tuned control of angular rotation, and since it drives the focusing mechanism directly without an intermediate reduction gear, it also provides superbly quiet performance.

 

• About the VC (Vibration Compensation) system: Tamron’s VC mechanism employs a three-coil system, whereby three driving coils activate the shake-compensating VC lens group electromagnetically via three steel balls. The VC lens elements are held in place only by contact with the steel balls, achieving smooth movement with little friction. This provides a stable viewfinder image with excellent tracking performance that eliminates the blur from handheld shots for cleaner, crisper shots.

 

• About the new VC mechanism (moving coil system): Tamron’s conventional VC (Vibration Compensation) unit has a moving magnet system with heavy magnets in the vibration-compensating lens. However, the new VC mechanism adopts a lightweight moving coil system that reduces the load on the drive system. This allows the drive to be operated with smaller coils and magnets, reducing the weight and size for the entire VC unit. In addition, improvements to software and other elements of the VC mechanism used in the 18-200mm Di III VC have made the mechanism even quieter.

 

About Tamron

Tamron is a leading manufacturer of photographic lenses. Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron’s development of mass-produced hybrid Aspherical elements paved the way for today’s compact high power all-in-one lenses when, in 1992, this technology was incorporated into the ground-breaking 28-200mm. Tamron continues to lead in this category of lenses with the new 18-270mm Di II VC PZD – the world’s smallest and lightest 15X zoom lens featuring Tamron’s proprietary VC (Vibration Compensation) system for blur-free hand-held shooting of photos in low light and at telephoto settings and PZD (Piezo Drive) autofocus system for fast and quiet AF operation. Tamron has garnered international acclaim for its extensive line-up of professional and consumer lenses.

• Cinema Tone Gamma™
• Cinema Tone Color™
  
• Quad Capsule Spatial Array Microphone
  
• Xtra Fine LCD™ 
  
• TruBlack™ technology 
  
• built-in Optical SteadyShot™
  

SONY’S NEWEST HANDYCAM CAMCORDER BROADENS THE CREATIVE POSSIBILITIES FOR SHOOTERSSAN DIEGO, Aug. 24, 2011 – The new Handycam® NEX-VG20 camcorder from Sony allows videographers to explore the artistic potential of the growing range of E-Mount lenses for shooting cinematic Full HD video and high-resolution still photos. The new camcorder offers several enhancements over Sony’s acclaimed NEX-VG10 – the world’s first consumer HD camcorder with interchangeable lenses – including comprehensive manual controls, improved imaging quality and upgraded sound. Significantly refined ergonomics include enhanced grips for balance and low-angle shooting, and a second record button, among many others.

“Whether you’re shooting video or stills, this camcorder’s large sensor rivals the expressive picture quality of a DSLR camera,” said Andy Bubala, director of camcorders at Sony Electronics. “We’ve also made several enhancements to deliver the type of camcorder that video enthusiasts will love.”

With a resolution of 16.1 effective megapixels, the camcorder’s Exmor™ APS HD CMOS sensor assures outstanding video image quality, with extremely low noise in low light. It also captures pristine 16 megapixel still photos, with RAW format support for all the post-processing flexibility that’s familiar to DSLR users. The sensor also allows the creation of background defocus (‘bokeh’) effects with a user’s E-mount lenses.

Full HD video shooting in the AVCHD™ format is now complemented by a choice of 24p and 60p (progressive) frame rate options. Footage shot at 24p can be enhanced with Cinema Tone Gamma™ and Cinema Tone Color™ for an even richer, more cinematic look.

Dialogue and other sounds are captured by the precision Quad Capsule Spatial Array Microphone that now supports stereo and 5.1 channel surround. The camcorder also offers a new audio level control.

Several ergonomic refinements let videographers shoot HD video and stills in even greater comfort. The camcorder’s handgrip has been redesigned for excellent stability. Allowing manual adjustment of exposure, iris and other settings, the control dial can now be accessed even when the LCD panel is closed.

The button layout now features “hard” function keys, direct access to each shooting mode (Iris, Shutter speed, Program AE), a second REC button for low-angle shots and expanded focus button – all located for intuitive operation so users don’t have to take their eyes away from the electronic viewfinder.

Shooters can frame and review footage on the three-inch (7.5cm) Xtra Fine LCD™ display that features TruBlack™ technology for clear, high contrast images. The screen can rotate up to a 270-degree range for easy framing in any position, even with the camera held low. A touch-panel simplifies fingertip operation of shooting functions.

The NEX-VG20H camcorder comes with the SEL18200 F3.5-6.3 E-mount lens. With a wide 11x optical zoom range and built-in Optical SteadyShot™ image stabilization, this versatile lens offers smooth, quiet autofocus operation during movie and still shooting.

A choice of seven E-mount lenses can cover virtually any shooting situation. The optional LA-EA2 lens mount adaptor provides even wider compatibility with the established family of A-mount optics. Sony is also planning to develop a third-party “eco-system” to allow consumers to use the camcorder with other brands’ lens assets.
The new camcorder is compatible with Sony’s Memory Stick PRO-HG™ Duo HX series as well as Sony’s full line of SD memory cards. Available in capacities up to 32 GB, both media enable necessary transfer speeds for stable and optimal performance of Sony hardware features such as full HD movie shooting.
The Handycam NEX-VG20H Full HD E-mount system camcorder will be available with a retail price of about $2,199. A body-only version, the NEX-VG20, will be available for $1,599.

The most exciting of the three lenses is probably the one bearing the name of Mr Carl Zeiss instead of the Sony brand, and this one is the CZ Sonnar T* E 24mm f1.8. See pros, I told you there’d be some nice stuff to perk up that NEX-7 here.

The other two lenses are both Sony branded, and are both “OSS,” indicating they add in-lens stabilization to the mix. The first is the E 50mm F1.8 OSS, which works out to a 75mm 1.8 portrait prime. The other s the more pedestrian E 55-210mm F4.5-6.3 OSS, which exists as the consumer-level telephoto compliment to the 18-55mm kit lens.

If you’ve got a bunch of Alpha or Minolta A glass around, but don’t like the crippled AF functionality offered by the current mount adapter, Sony’s new mount adapter has the solution to your woes. It has Sony’s SLT semi-translucent mirror built in, which can direct a portion of the light to an autofocus sensor, which is also built in. It is named, in a rare moment of lucidity for the camera industry, the LA-EA2, or “Lens Adapater, E to Alpha, revision 2.” Craziness.

The NEX-7 appears to share similar 24 megapixel sensor as the A77, but tops out at a piddling 10 frames per second (it fixes both AF and AE at the beginning on continuous shooting, unlike the Alpha models). The simple controls of the other NEX models expand for the better on the NEX-7, with the addition of two command dials on the top shoulder in addition to the jog wheel around back, forming what Sony is branding (because Sony, like Apple, brands everything) its “TRINAVI” user interface.

The LCD around back is the same 3″ 921,000 dot found on this entire generation of Sonys, and it’s of the tilt flavor. The “Photo Creativity Touch” mode is gone here, Sony assuming if you’re after a camera of this spec you’re probably not looking to have your hand held along the way. The body will be made of well-finished metal, like the other models below it. The NEX-5 felt like it could be used to beat up muggers in a pinch, and then document the incident for the cops after, and I expect no less from this NEX-7. All the usual Sony features are shoved in there as well (3D, Sweep panorama, 1080 video, smile detection, yadda yadda yadda.) There’s no in-body IS on the NEX seires, you’ll have to look to the new lenses if you need to fix those caffeine jitters (like yours truly).

The NEX-7 seems like a really cool camera, and later this year you’ll be able to find out if it lives up to the specs for $1200, or $1350 if you need an E mount 18-55 to get started. Hard core pros, though, might skip the 18-55mm until they’ve read about some of the new lenses announced for the E system in my next post.

Pictures and press release after the jump, as always.

SAN DIEGO, Aug. 24, 2011 – Sony adds superb responsiveness, image quality, and creative possibilities to its line of E-mount interchangeable lens cameras with the new ? NEX-5N model. Housed in a rugged, light magnesium alloy body, with an intuitive touch-screen interface, the camera is just 23.3mm at its slimmest point.

“The NEX-5N camera extends the sleek, minimalist design of the acclaimed NEX-5,” said Ernesto Bravo, senior business manager of the alpha group at Sony Electronics. “But it’s also a giant step forward from its predecessor in terms of still image and HD video quality, Auto Focus and speed-of-capture performance.”

Response is accelerated even further by a release time lag of approximately 20 milliseconds, the fastest of any interchangeable lens digital camera. Combined with an improved autofocus (AF) algorithm and more efficient image processing, this results in an AF that is significantly faster than the current NEX-5 model.

The camera’s Exmor™ APS HD CMOS sensor with 16.1 effective megapixel resolution is complemented by a specially-optimized version of the powerful BIONZ® image processing engine, resulting in exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirrorless interchangeable lens cameras (as of Aug 2011), allowing for very high-quality handheld shooting in low-light conditions.

The NEX-5N camera shoots smooth AVCHD™ Progressive (Ver2.0) Full HD movies with high-quality stereo sound at 60p – the same resolution and frame rate as Blu-ray Disc™ media, a first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor doubles the maximum frame rate to 60 fps and, when shooting at the 24p setting, movies achieve a beautifully expressive, artistic and cinematic feel. Additionally, continuous auto-focus while recording video has been improved and object Tracking Focus has been added, which allows a target object to be selected and tracked accurately via the touch-screen, even when the subject is moving.

Photographers can also fully control exposure with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.

The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be quickly and easily previewed, applied and combined via the LCD touch panel and control dial, with traditional “photo jargon” simplified for beginner shooters.

In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance), the fastest burst speed of any mirrorless interchangeable lens camera (as of Aug 2011).

Recently introduced on the new NEX-C3, Picture Effects simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The camera’s 3-inch Xtra Fine LCD™ display can angle up to 80 degrees up or 45 degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast with dramatically reduced on-screen reflections.

Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.

Lenses and Accessories

The growing choice of E-mount lenses compatible with all ? E-mount cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z), E 50mm F1.8 OSS (SEL50F18) and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210).

The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional LA-EA2 Mount Adaptorallows phase-detection AF with the majority of A-mount lenses for both still image and video shooting. The optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ display offers high resolution/contrast and wide viewing angle. With these two unique accessories, user can adapt their NEX-5N cameras to most any shooting situation and environment.

Also new in the range of accessories, the stylish body case (LCS-EB50) and lens jacket (LCS-EL50) help protect the camera and lens from scratches, the shoulder strap (STP-XS3) fits tightly to the body and the soft carrying case (LCS-EMF) holds the E-mount camera body with attached lens as well as an additional lens or other accessories.

Pricing and Availability

The NEX-5N ultra-compact interchangeable lens digital camera will be available this September in black and silver with an 18-55mm kit zoom lens (model SEL1855) for about $700 and as a body-only for about $600.

The new E-mount Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210) will be available this October for about $350.  The new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z) and the E 50mm F1.8 OSS (SEL50F18) will each be available this December for about $1000 and $300, respectively.

The new LA-EA2 mount adaptor and FDA-EV1S OLED viewfinder will both be available this November for about $400 and $350, respectively.

SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENSCAMERA WITH 24.3 MEGAPIXEL RESOLUTION

New NEX-7 Combines superb imaging, high performance and full palette of creative options

SAN DIEGO, Aug. 24, 2011 – Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new ? NEX-7 camera.   Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g).

“For Sony, the new NEX-7 represents innovation in its purest form,” said Kelly Davis, vice president of digital imaging at Sony Electronics. “Speed and style meet performance and control, creating a shooting experience unlike anything in market today.”

The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class — that complements the latest generation of Sony’s BIONZ® image processing engine.

This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).

The NEX-7 model offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers.  Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.

The NEX-7 model is also the world’s first interchangeable lens camera (along with new ?77, ?65) that features an integrated XGA OLED TruFinder™ viewfinder for precision framing and focusing.  The viewfinder provides a bright, detail-packed, high contrast view of still images and video, with approximately 100 percent frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing.  With the XGA OLED TruFinder™, the NEX-7 model realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder.

The XGA OLED Tru-Finder™ viewfinder is complemented by a three-inch Xtra Fine LCD™ display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast, while dramatically reducing on-screen reflections.

At the touch of a button, the NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0) format allows users to capture Full HD video at 60p (progressive) frame rates. for beautifully smooth, detailed video footage. 24p video shooting is also available. The Tracking Focus feature lets users select a target object on screen and focus on it accurately, even if it is moving.

Additionally, manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

First introduced on the NEX-C3, Picture Effects enables easy “in camera” production of sophisticated artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.

The LCS-ELC7 soft carrying case combines a snug-fitting body case and leather lens jacket to help protect the body and lens from scratches and dust. It’s complemented by the STP-XH70 shoulder strap, made of the same material.

Pricing and Availability

The ? NEX-7 ultra-compact interchangeable lens digital camera will be available this November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200.

But, before we get into that, some information about the NEX series. The NEX cameras are Sony’s interchangeable lens compacts, sometimes called EVILs (Electronic Viewfinder, Interchangeable Lens). These cameras lack the reflex mirrors of DSLRs, but have DSLR sensors. As a result, they have DSLR quality in smaller, compact bodies, but lack an optical viewfinder. The lack of viewfinder is handled with full-time Live View via the rear display, or with electronic viewfinders that use smaller displays to mimic the traditional optical viewfinder.

So, now then, the NEX-5N:

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So, that’s the bulk of the notable stuff. That “photo creativity touch” is a simplified display menu to help people unfamiliar with the technical aspects of photography to get better photos by controlling things like depth-of-field and not things like “aperture.” Sony’s also claiming the AF performance is improved over the non-N model. The NEX-5 uses all NEX accessories, including the older Alpha lens adapter and hotshoe mounted electronic viewfinder. Although, you’d probably rather use the newly announced ones, which add a translucent mirror and AF to the mount adapter and switch the EVF over to a stupidly sharp 2 million dot OLED one.

The NEX-5N will cost either $600 or $700, depending on whether you need an E-mount 18-55mm or not. More pics and press release after the jump.

SAN DIEGO, Aug. 24, 2011 – Sony adds superb responsiveness, image quality, and creative possibilities to its line of E-mount interchangeable lens cameras with the new ? NEX-5N model. Housed in a rugged, light magnesium alloy body, with an intuitive touch-screen interface, the camera is just 23.3mm at its slimmest point.

“The NEX-5N camera extends the sleek, minimalist design of the acclaimed NEX-5,” said Ernesto Bravo, senior business manager of the alpha group at Sony Electronics. “But it’s also a giant step forward from its predecessor in terms of still image and HD video quality, Auto Focus and speed-of-capture performance.”

Response is accelerated even further by a release time lag of approximately 20 milliseconds, the fastest of any interchangeable lens digital camera. Combined with an improved autofocus (AF) algorithm and more efficient image processing, this results in an AF that is significantly faster than the current NEX-5 model.

The camera’s Exmor™ APS HD CMOS sensor with 16.1 effective megapixel resolution is complemented by a specially-optimized version of the powerful BIONZ® image processing engine, resulting in exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirrorless interchangeable lens cameras (as of Aug 2011), allowing for very high-quality handheld shooting in low-light conditions.

The NEX-5N camera shoots smooth AVCHD™ Progressive (Ver2.0) Full HD movies with high-quality stereo sound at 60p – the same resolution and frame rate as Blu-ray Disc™ media, a first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor doubles the maximum frame rate to 60 fps and, when shooting at the 24p setting, movies achieve a beautifully expressive, artistic and cinematic feel. Additionally, continuous auto-focus while recording video has been improved and object Tracking Focus has been added, which allows a target object to be selected and tracked accurately via the touch-screen, even when the subject is moving.

Photographers can also fully control exposure with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.

The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be quickly and easily previewed, applied and combined via the LCD touch panel and control dial, with traditional “photo jargon” simplified for beginner shooters.

In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance), the fastest burst speed of any mirrorless interchangeable lens camera (as of Aug 2011).

Recently introduced on the new NEX-C3, Picture Effects simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The camera’s 3-inch Xtra Fine LCD™ display can angle up to 80 degrees up or 45 degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast with dramatically reduced on-screen reflections.

Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.

Lenses and Accessories

The growing choice of E-mount lenses compatible with all ? E-mount cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z), E 50mm F1.8 OSS (SEL50F18) and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210).

The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional LA-EA2 Mount Adaptorallows phase-detection AF with the majority of A-mount lenses for both still image and video shooting. The optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ display offers high resolution/contrast and wide viewing angle. With these two unique accessories, user can adapt their NEX-5N cameras to most any shooting situation and environment.

Also new in the range of accessories, the stylish body case (LCS-EB50) and lens jacket (LCS-EL50) help protect the camera and lens from scratches, the shoulder strap (STP-XS3) fits tightly to the body and the soft carrying case (LCS-EMF) holds the E-mount camera body with attached lens as well as an additional lens or other accessories.

Pricing and Availability

The NEX-5N ultra-compact interchangeable lens digital camera will be available this September in black and silver with an 18-55mm kit zoom lens (model SEL1855) for about $700 and as a body-only for about $600.

The new E-mount Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210) will be available this October for about $350.  The new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z) and the E 50mm F1.8 OSS (SEL50F18) will each be available this December for about $1000 and $300, respectively.

The new LA-EA2 mount adaptor and FDA-EV1S OLED viewfinder will both be available this November for about $400 and $350, respectively.

SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENSCAMERA WITH 24.3 MEGAPIXEL RESOLUTION

New NEX-7 Combines superb imaging, high performance and full palette of creative options

SAN DIEGO, Aug. 24, 2011 – Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new ? NEX-7 camera.   Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g).

“For Sony, the new NEX-7 represents innovation in its purest form,” said Kelly Davis, vice president of digital imaging at Sony Electronics. “Speed and style meet performance and control, creating a shooting experience unlike anything in market today.”

The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class — that complements the latest generation of Sony’s BIONZ® image processing engine.

This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).

The NEX-7 model offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers.  Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.

The NEX-7 model is also the world’s first interchangeable lens camera (along with new ?77, ?65) that features an integrated XGA OLED TruFinder™ viewfinder for precision framing and focusing.  The viewfinder provides a bright, detail-packed, high contrast view of still images and video, with approximately 100 percent frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing.  With the XGA OLED TruFinder™, the NEX-7 model realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder.

The XGA OLED Tru-Finder™ viewfinder is complemented by a three-inch Xtra Fine LCD™ display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast, while dramatically reducing on-screen reflections.

At the touch of a button, the NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0) format allows users to capture Full HD video at 60p (progressive) frame rates. for beautifully smooth, detailed video footage. 24p video shooting is also available. The Tracking Focus feature lets users select a target object on screen and focus on it accurately, even if it is moving.

Additionally, manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

First introduced on the NEX-C3, Picture Effects enables easy “in camera” production of sophisticated artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.

The LCS-ELC7 soft carrying case combines a snug-fitting body case and leather lens jacket to help protect the body and lens from scratches and dust. It’s complemented by the STP-XH70 shoulder strap, made of the same material.

Pricing and Availability

The ? NEX-7 ultra-compact interchangeable lens digital camera will be available this November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200.

We’re going to continue our announcement party today with the SLT-A77, but first we need to have story time. So, fluff those pillows, grab a juice box, and gather ’round.

The year was 2007, and I’d just begun my tenure as Roberts’ resident web guru. It was an exciting year for the digital world. Canon had announced their EOS-1D Mark III, Nikon had announced the D40, their first true consumer DSLR, Olympus announced the E-410 and E-510 twins and with them the return of live view and the introduction of the interactive rear menu, and Sony finally released its first DSLRs after having acquired the failing Minolta brand: the quirky entry-level A100 and the prosumer A700.

Since then, Sony has announced 20 Alpha models. They have added full-frame cameras, and invented the pellicle-mirrored SLT series. But it took them until today, 4 years, for one of those Alphas to finally replace that A700.

So, was it worth that kind of wait? A lot has changed since the A700 hit the market. Live view is no longer seen as a rare gimmick, but now a de facto gimmick. Full-frame has become a prevalent consumer product. Nikon wowed the world with its 51-point AF 3D matrix that acted more like magic than what we knew of AF at the time. Olympus and Panasonic shook things up by announcing a new breed of camera that had the DSLR sensor–but not its mirror–in a point-and-shoot sized body. The megapixel race died off in favor of the high ISO race. HD video in DSLRs became a thing, and then became the norm.

So, after all that, what’s the A77 bringing to the table?

Well, right off the bat it’s using Sony’s new-fangled fixed mirror technology, which allows for traditional fast phase-detection AF, but since the mirror isn’t flapping around it can keep focusing while shooting and can shoot notably faster. It also means there’s no optical viewfinder, and instead there’s an electronic one piping out the sensor’s full-time live view.

In this case, that electronic viewfinder is a 0.5″ OLED one (not LCD) with 2 million friggin’ dots of resolution. And that continuous shooting rate is a very commendable 14 frames per second (which was unheard of when the EOS-1D Mark III claimed to reach it back in 2007, and hasn’t been seen since). It’s got 24 megapixels, 19 AF points, a 3″ 921,000 dot tilt/swivel LCD, ISO 50-25,600 expanded (100-16,000 native), 1080 video with a built-in mic over the pop-up flash, a shutter life of 150,000 actuations, and a maximum shutter speed of 1/8000 second. There’s a weather-sealed magnesium body wrapped around it all, with a top-deck LCD and available grip for a second battery. It also includes Sony’s now-typical sweep panorama and 3D shooting modes, as well as all the face-detection bells-and-whistles you could want. And, there’s GPS built in to geotag your photos, no accessory or dongle required.

Interested parties should look into stashing away $1400 for the body only, or $2000 if they’d like to buy it with the newly announced 16-50mm f2.8 DT standard zoom (DT means it’s crop sensor only, and with Sony’s 1.5x crop that’s give it the same field-of-view as a 24-75mm). But, since you’ve had four years to save up, that shouldn’t be so hard, right?

More images and a press release after the jump.

SAN DIEGO, Aug. 24, 2011 – Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the features advanced amateurs and photo enthusiasts will find in Sony’s newest alpha cameras, models SLT-A77 (?77) and SLT-A65 (?65).

Sony’s latest refinements to its Translucent Mirror Technology make these new cameras the fastest, most responsive interchangeable lens cameras in their class, as well as set new performance benchmarks that even professional DSLRs have yet to achieve.  The ?77 and ?65 both feature a newly developed Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world’s first XGA OLED Tru-Finder™ viewfinder. The sensor teams with the next generation of Sony’s BIONZ® image processing engine to handle huge amounts of high speed data from the camera sensor, enabling unprecedented response times and flawless image quality with ultra-low noise when shooting still images or Full HD video.

“We feel that these cameras are not only a significant evolution of our breakthrough Translucent Mirror Technology,” said Mike Kahn, director of the alpha camera business group for Sony Electronics. “They’re also a revolution in terms of redefining how this unique technology can be put to use by enthusiasts.”

The much anticipated successor to Sony’s acclaimed ?700 DSLR, the ?77 boasts the world’s fastest continuous autofocus (AF) shooting performance (among DSLRs in Aug 2011), capturing a burst of full resolution, 24 megapixel images at 12 frames per second with full-time phase-detection AF. The ?65 achieves a similarly impressive 10fps shooting speed.

Precision AF tracking of moving subjects is more precise with the ?77 due to a new 19-point autofocus system with 11 cross sensors. The ?65 boasts 15-point AF with three cross sensors. Tracking Focus maintains accurate focus lock on a moving subject – even if the target is momentarily obscured.  Additionally, a new electronic front shutter curtain achieves a minimum release time lag of approximately 50 milliseconds, comparable to much more expensive professional-class DSLRs.

The ?77 and ?65 further refine Sony’s acclaimed Fast Continuous AF Full HD Movie shooting, already featured on previous Sony Translucent Mirror cameras. Phase Detection maintains accurate focus during video shooting of portrait subjects, even when they’re moving at fast speeds.

Unprecedented image quality and creative options

A broad sensitivity range of ISO 100-16000 expands (?77 only) down to ISO 50. At the highest sensitivities, both cameras can freeze fast action or capture atmospheric low-noise shots without flash. Low ISO settings are ideal when used with a long exposure to create expressive shots, such as splashing water.

Both cameras showcase a remarkably crisp OLED Tru-Finder™ viewfinder, the world’s first of its kind. With a 2359k dot (XGA) resolution, this precision electronic viewfinder offers a bright, highly detailed, high contrast image with 100 percent frame coverage and a wide field of view comparable to the most advanced class optical viewfinders.

However, unlike optical viewfinders, users have expansive customization capabilities through the XGA OLED Tru-Finder™ viewfinder and can preview the effects of adjusting exposure, white balance and other settings in real-time. Photographers can also make fine focus adjustments via a zoomed-in portion of the image.

The Smart Teleconverter displays an enlarged central portion of the image sensor, allowing compositions to be displayed clearly on the OLED viewfinder and captured as 12 megapixel images with a digital zoom factor of 1.4x or 2x.

In another first for DSLR cameras, both new models can capture Full HD video at 60p (progressive) frame rates – incorporating the recently introduced AVCHD™ Progressive (Ver. 2.0) format.  Also, 24p shooting is available for capturing beautiful cinematic video footage.  Manual focusing and P/A/S/M exposure modes, familiar to creative filmmakers, also can provide enhanced control during video shooting.

Shooters can compose and review stills and video on the adjustable-angle three-inch Xtra Fine LCD™ display that offers high resolution (921k dot) and TruBlack™ technology for superb detail and contrast. As an extra refinement, the ?77 introduces the world’s first three-way adjustable screen that tilts and pivots freely for effortless framing at any angle (?65: two-way adjust LCD).

Revised ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for ‘eyes off’ operation while viewing via the high-resolution XGA OLED Tru-Finder™ viewfinder.

The ?77 adds front and rear control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The durable body features magnesium alloy panels for strength and lightness. Key controls are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new SAL1650 lens, VG-C77AM Vertical Grip for ?77 and HVL-F43AM flash unit.

A new shutter unit on the ?77 is tested up to 150,000 cycles and supports an ultra-fast minimum 1/8000 sec shutter speed (1/250 sec flash sync). On-board GPS allows automatic geo-tagging of photos and video clips with location data.

New DT 16-50mm F2.8 SSM zoom lens and accessories

The growing range of compatible A-mount lenses for both cameras now includes the quiet, bright DT 16-50mm F2.8 SSM standard zoom with 16mm wide angle coverage that’s ideal for both portrait and everyday shooting.
The high-performance lens features a dust- and moisture-resistant design, and offers a zoom range of approximately 3x range at constant wide F2.8 aperture. Optical performance is assured by aspherical glass and three ED (Extra Low Dispersion) lens elements to minimize aberration at all focal lengths. An internal Super Sonic wave Motor (SSM) drive enables fast, quiet autofocus.

An optional dust- and moisture-resistant VG-C77AM Vertical Grip for ?77 assures comfortable handling in vertical shooting positions. It can house up to two NP-FM500H InfoLITHIUM® batteries, doubling shooting stamina up to approximately 1060 shots (via LCD monitor)/940 shots (via Tru-Finder™ viewfinder) when using Memory Stick PRO Duo™ media. Other new A-mount system accessories include a back pack (LCS-BP2), soft carrying cases (LCS-SC21 and LCS-SC8), LCD protectors and eyepiece cups.

Pricing and Availability

The new ?77 Translucent Mirror interchangeable lens camera will be available in a kit with the new SAL1650 f2.8 lens for about $2000, and offered as body-only for about $1400.  The SAL1650 lens will also be sold separately for about $700.

The new VG-C77AM vertical grip, designed for the ?77 camera, will be available in October for about $300.

The new ?65 Translucent Mirror interchangeable lens camera will be available in a kit with a standard 18-55mm lens (SAL1855) for about $1000, and offered as body-only for about $900.
Both the ?77 and ?65 cameras kits and the new SAL1650 lens will be available this October at Sony retail stores (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.

I’m going to kick things off with the Sony SLT-A65. The “SLT” designation denotes that this is the new generation of Alpha cameras, and it seems at this point that the old generation is now over with. These new breed of Alpha cameras aren’t technically DSLRs anymore. The “SLR” stood for “Single Lens Reflex,” and referenced the fact that a mirror sitting in from of the imager directed light up through a viewfinder, andthen had to flip out of the way forthe exposure. The new SLT cameras use a semi-translucent fixed mirror (technically a pellicle mirror) over the sensor to direct a tiny amount of light to the phase-detect autofocus sensor, and the rest straight through to the sensor. This allows full time live view a la compacts and EVILs, but keeps the phase detect AF of DSLRs. Your viewfinder is powered by the live view pumped through a smaller display.

So, the A65 is the newest body in the line up to use this technology, slotting in above the A35 and A55, but below the A77 (which we’ll get to next). There are two immediate things of note:

1. The resolution has jumped up to a ludicrous 24 megapixels (the A55 stops at a merely insane 16 of them)
2. The electronic viewfinder is no longer LCD, it’s now OLED, and it’s now got over 2 million dots of resolution. Yes, 2 million. The very well-regarded LCDs on most high end cameras have a meager 921,000 dots in comparison. And are 3″ diagonal instead of 0.5″ diagonal. Try to imagine 2 million dots of resolution in a mere .5″ diagonal. That thing is going to be sexy.

So, those are the big points. There are other ones to make, though. The AF points are down to 15 from 19 on the A55, but three of them are cross type. It has a continuous shooting rate of 10 frames per second, and since the mirror doesn’t flap around it can keep on focusing while shooting those. It’s got a tilting 3″ 921,000 dot LCD on the back. It also has GPS built in, no dongles and accessories needed here. The ISO can go from 50-25,600 when expanded, and tops out at a paltry ISO 16,000 native. There are three zeroes there, by the way. In my sleep-deprived, bleary-eyed spec reading I thought it said “1,600″ and was quite unimpressed until Nick smacked me for being a dolt.

Also, Sony’s using a new electronic first curtain for all their always-exposed sensors, which solves the problems of needing to cover the sensor before they could make an exposure and dropping the shutter lag from 100ms to a rather competitive 20ms.
Pricing for the A65 will be around $900 body only, or a cool grand with an 18-55mm lens.

More pictures and press release after the jump.

SAN DIEGO, Aug. 24, 2011 – Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the features advanced amateurs and photo enthusiasts will find in Sony’s newest alpha cameras, models SLT-A77 (?77) and SLT-A65 (?65).

Sony’s latest refinements to its Translucent Mirror Technology make these new cameras the fastest, most responsive interchangeable lens cameras in their class, as well as set new performance benchmarks that even professional DSLRs have yet to achieve.  The ?77 and ?65 both feature a newly developed Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world’s first XGA OLED Tru-Finder™ viewfinder. The sensor teams with the next generation of Sony’s BIONZ® image processing engine to handle huge amounts of high speed data from the camera sensor, enabling unprecedented response times and flawless image quality with ultra-low noise when shooting still images or Full HD video.

“We feel that these cameras are not only a significant evolution of our breakthrough Translucent Mirror Technology,” said Mike Kahn, director of the alpha camera business group for Sony Electronics. “They’re also a revolution in terms of redefining how this unique technology can be put to use by enthusiasts.”

The much anticipated successor to Sony’s acclaimed ?700 DSLR, the ?77 boasts the world’s fastest continuous autofocus (AF) shooting performance (among DSLRs in Aug 2011), capturing a burst of full resolution, 24 megapixel images at 12 frames per second with full-time phase-detection AF. The ?65 achieves a similarly impressive 10fps shooting speed.

Precision AF tracking of moving subjects is more precise with the ?77 due to a new 19-point autofocus system with 11 cross sensors. The ?65 boasts 15-point AF with three cross sensors. Tracking Focus maintains accurate focus lock on a moving subject – even if the target is momentarily obscured.  Additionally, a new electronic front shutter curtain achieves a minimum release time lag of approximately 50 milliseconds, comparable to much more expensive professional-class DSLRs.

The ?77 and ?65 further refine Sony’s acclaimed Fast Continuous AF Full HD Movie shooting, already featured on previous Sony Translucent Mirror cameras. Phase Detection maintains accurate focus during video shooting of portrait subjects, even when they’re moving at fast speeds.

Unprecedented image quality and creative options

A broad sensitivity range of ISO 100-16000 expands (?77 only) down to ISO 50. At the highest sensitivities, both cameras can freeze fast action or capture atmospheric low-noise shots without flash. Low ISO settings are ideal when used with a long exposure to create expressive shots, such as splashing water.

Both cameras showcase a remarkably crisp OLED Tru-Finder™ viewfinder, the world’s first of its kind. With a 2359k dot (XGA) resolution, this precision electronic viewfinder offers a bright, highly detailed, high contrast image with 100 percent frame coverage and a wide field of view comparable to the most advanced class optical viewfinders.

However, unlike optical viewfinders, users have expansive customization capabilities through the XGA OLED Tru-Finder™ viewfinder and can preview the effects of adjusting exposure, white balance and other settings in real-time. Photographers can also make fine focus adjustments via a zoomed-in portion of the image.

The Smart Teleconverter displays an enlarged central portion of the image sensor, allowing compositions to be displayed clearly on the OLED viewfinder and captured as 12 megapixel images with a digital zoom factor of 1.4x or 2x.

In another first for DSLR cameras, both new models can capture Full HD video at 60p (progressive) frame rates – incorporating the recently introduced AVCHD™ Progressive (Ver. 2.0) format.  Also, 24p shooting is available for capturing beautiful cinematic video footage.  Manual focusing and P/A/S/M exposure modes, familiar to creative filmmakers, also can provide enhanced control during video shooting.

Shooters can compose and review stills and video on the adjustable-angle three-inch Xtra Fine LCD™ display that offers high resolution (921k dot) and TruBlack™ technology for superb detail and contrast. As an extra refinement, the ?77 introduces the world’s first three-way adjustable screen that tilts and pivots freely for effortless framing at any angle (?65: two-way adjust LCD).

Revised ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for ‘eyes off’ operation while viewing via the high-resolution XGA OLED Tru-Finder™ viewfinder.

The ?77 adds front and rear control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The durable body features magnesium alloy panels for strength and lightness. Key controls are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new SAL1650 lens, VG-C77AM Vertical Grip for ?77 and HVL-F43AM flash unit.

A new shutter unit on the ?77 is tested up to 150,000 cycles and supports an ultra-fast minimum 1/8000 sec shutter speed (1/250 sec flash sync). On-board GPS allows automatic geo-tagging of photos and video clips with location data.

New DT 16-50mm F2.8 SSM zoom lens and accessories

The growing range of compatible A-mount lenses for both cameras now includes the quiet, bright DT 16-50mm F2.8 SSM standard zoom with 16mm wide angle coverage that’s ideal for both portrait and everyday shooting.
The high-performance lens features a dust- and moisture-resistant design, and offers a zoom range of approximately 3x range at constant wide F2.8 aperture. Optical performance is assured by aspherical glass and three ED (Extra Low Dispersion) lens elements to minimize aberration at all focal lengths. An internal Super Sonic wave Motor (SSM) drive enables fast, quiet autofocus.

An optional dust- and moisture-resistant VG-C77AM Vertical Grip for ?77 assures comfortable handling in vertical shooting positions. It can house up to two NP-FM500H InfoLITHIUM® batteries, doubling shooting stamina up to approximately 1060 shots (via LCD monitor)/940 shots (via Tru-Finder™ viewfinder) when using Memory Stick PRO Duo™ media. Other new A-mount system accessories include a back pack (LCS-BP2), soft carrying cases (LCS-SC21 and LCS-SC8), LCD protectors and eyepiece cups.

Pricing and Availability

The new ?77 Translucent Mirror interchangeable lens camera will be available in a kit with the new SAL1650 f2.8 lens for about $2000, and offered as body-only for about $1400.  The SAL1650 lens will also be sold separately for about $700.

The new VG-C77AM vertical grip, designed for the ?77 camera, will be available in October for about $300.

The new ?65 Translucent Mirror interchangeable lens camera will be available in a kit with a standard 18-55mm lens (SAL1855) for about $1000, and offered as body-only for about $900.
Both the ?77 and ?65 cameras kits and the new SAL1650 lens will be available this October at Sony retail stores (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.