The lenses are the M.Zuiko Digital 12mm f2 ED and the M.Zuiko Digital 45mm f1.8 ED. Both feature Oly’s MSC tech which’ll make them better for video focusing than the first generation M.Zuiko lenses were, and the elegant looking metal construction gives them a bit more of a serious air than the other lenses as well. With Micro Four-Thirds’ 2x crop, their effective field of views will be 24mm and 90mm respectively, making them good choices for street/landscape work and portraits. Also respectively.

The flash is the FL-300R. The R means this works with Olympus’ remote flash system, and can be controlled by many on-board flashes as well as older models like the FL-500R. It’s got a GN of 19m at ISO 100, and has a pretty decent tilt range, but no swivel. It also sports what I’ll forever consider the traditional “tourist” aesthetic.

The 14mm will run around $800, the 45mm around $400, and the flash around $160.

All of the bodies feature the same basic guts and are differentiated by body and control options instead. Not to say that’s a bad thing. While the sensor sticks at the same 12ish megapixels that Olympus thinks is the sweet-spot for these types of cameras, the processor has been upgraded to new TruePic VI processor, and the AF has been improved with a new Frequency Acceleration Sensor Technology (FAST) system. And by “improved” I mean I’ve heard tell it can check AF 120 times a second and Olympus is already talking about it rivaling many DSLR AF systems. There’re 35 AF areas, and you can group them into 3×3 areas for tracking active subjects.

Other features across all models include ISO support up to 12,800, 1080i HD video, three-mode in-body Image Stabilization, the most effective dust-reduction system I’ve ever used, multiple aspect ratios, multiple exposure, and the Pen series’ infamous Art Filters.

The E-PM1 sits as the most consumer/point-and-shoot step-up oriented of the three brothers. The controls are pretty minimal compared to the two models above it, and the reward for that is that the body is right about the same size as Olympus’ fairly tiny XZ-1 compact.

So,what’s the difference between this body and the next step up, the E-PL3? Well, luckily, the advanced hotshoe port isn’t one of them. It’s still sitting there, inviting you to use the external viewfinder or nifty macro light Oly makes for the Pen bodies. Three more buttons (delete, zoom, and Fn) have disappeared, as has the mode dial. The screen is back to being fixed, and is downgraded to a more pedestrian 460,000 pixel LCD. It’ll be available in a bunch of colors: black, white, silver, red, purple, and brown. For a shot around back and the press release, hit the jump.

NOT ONE, NOT TWO, BUT THREE NEW OLYMPUS PEN CAMERAS BRING YOUR CREATIVE VISION TO LIFE

Compact Portable Bodies Deliver Incredible Image Quality, Speed and In-Camera Creativity

CENTER VALLEY, Pa., June 30, 2011 – Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed. With a new 12.3-megapixel Live MOS Image Sensor, TruePic™ VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera.

In addition to these great shared capabilities, each new model offers unique features:

• PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.

• PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.

• PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.

Superior Image Quality
A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanks to the Olympus PEN E-P3 camera’s built-in flash and the E-PL3 and E-PM1 cameras’ bundled accessory flash. Each camera comes equipped with an AF illuminator and ISO up to 12,800. To improve color and speed, the new Olympus PEN cameras feature the new TruePic VI Image Processing Engine. Photos and HD videos will be crisp and clear thanks to three modes of in-body image stabilization and the award-winning Olympus Dust Reduction System.

Blazing FAST AF Speed
The new Olympus PEN cameras use a variety of features to achieve speed rivaling that of the professional Olympus E-5 DSLR. Focus and shoot faster with the new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor and new frequency acceleration sensor technology (FAST) autofocus system. The FAST AF Tracking System features 35 separate focus points spread over nearly the entire sensor, enabling pin-point focusing accuracy on small subjects wherever they appear in the frame. Selectable 3×3 groups within the 35-point area are especially effective when shooting active subjects. The cameras’ fast shutter response times ensure you will never miss a shot, even in the toughest shooting environments.

Creative Freedom
Olympus PEN series cameras bring a new level of creative freedom to the shooting experience and enable instant experimentation and gratification. The new PEN Series features full 1080 60i high-definition video. Push the direct HD video button to instantly start filming in either AVCHD or AVI formats with uncompressed CD-quality.

In-camera creative features such as Art Filters, Multiple Exposure, Aspect Ratios and In-Camera Editing allow photographers to capture the world as they see it. Art Filters set Olympus PEN images and videos apart from the pack. Since they’re built into the camera, Art Filters can achieve dramatic results on the go without the need for a computer or editing software. All filters can be applied to both still shots and HD movies.

The Olympus PEN family offers several ways to capture artistic visions. Apply up to 10 Art Filters (Depending upon model: Diorama, Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone) in the camera while shooting. Vary images by mixing and matching Art Filters to achieve your creative vision or by applying effects, including the new Star Light and White Edge to frame photos the way you want after capture.

These Olympus PEN cameras add a new dimension to photographs by shooting dynamic 3D photos in any situation from macro to landscape. Simply select the 3D Photo Mode, release the shutter and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera, resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

Easy to Use with New User Interfaces, Menu Structures and Button Layouts
All three Olympus PEN cameras have a 3-inch, high-resolution display. Controlling the E-P3 is simple to use with its three-inch, touch-sensitive 614,000 pixel OLED, consuming much less energy than the traditional LCD. The display has a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. The intuitive and practical touchscreen makes it easy to navigate the camera’s new menus and graphic user interface. Going through a day’s photos is easy by scrolling through and enlarging photos with the tap of a finger. The E-PL3 features a tilting 3-inch 460,000 pixel LCD screen that offers the flexibility to capture moments from a variety of angles. The E-PM1 features a 3-inch 460,000 pixel display. All three cameras feature a newly designed Graphical User Interface. The font and graphics used in the menus offer improved visibility and quality to render elegant graphical menus that are attractive and easy-to-use. The E-P3 incorporates a rotational dial and sub-dial on the back of the camera. With just their thumb, users can fine-tune aperture and exposure time in an instant – without the need to switch between menus. Fans of hands-on shooting will love the three customizable buttons that can be assigned to the user’s favorite functions.

All of the Olympus PEN cameras are compatible with SDHC, SDXC and UHS-1 memory cards for greater speed and capacity and can work with Eye-Fi cards for instant uploads.

New Lenses and Accessories for Every Shooting Challenge
Today Olympus is proud to announce several new Movie & Still Compatible (MSC) lenses with high-speed lens drive mechanisms delivering near-silent autofocus during still shooting and high-definition (HD) video capture. New accessories include optional body grips and the FL-300R external flash to complement the PEN series perfectly and broaden the creative horizons for any photographer. The growing Olympus PEN MICRO Four Thirds family now features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters. Each new PEN comes packaged with the re-sculpted M.ZUIKO DIGITAL 14-42mm II R f3.5/5.6 II R zoom lens (28mm-84mm equivalent) or the M.ZUIKO DIGITAL 17mm f2.8 prime lens. Designed with Movie & Still Compatibility (MSC), experience near-silent operation, enabling you to shoot HD movies in stereo with amazing clarity.

• M.Zuiko Digital ED 12m f2.0 lens: This high-speed, single-focal-length, wide-angle lens is ideal for shooting everything from high-quality, dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body and a snap focus ring that allows photographers to pan focus with a distance indicator.

• M.Zuiko Digital ED 45mm f1.8 lens: This single focal length portrait lens has a beautiful shallow depth of field, which allows for background blurring effects that are not possible with previous kit lenses. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.

• FL-300R Compact Flash: This flash functions on all three PEN cameras as a bounce flash as well as a wireless remote flash with enough power for most every shooting situation. It is designed in silver to match the new PEN lineup.

U.S. Pricing / Product Configurations
Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price: $899.99

Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens
Estimated Street Price: $899.99

Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens
Estimated Street Price to be announced

All of the bodies feature the same basic guts and are differentiated by body and control options instead. Not to say that’s a bad thing. While the sensor sticks at the same 12ish megapixels that Olympus thinks is the sweet-spot for these types of cameras, the processor has been upgraded to new TruePic VI processor, and the AF has been improved with a new Frequency Acceleration Sensor Technology (FAST) system. And by “improved” I mean I’ve heard tell it can check AF 120 times a second and Olympus is already talking about it rivaling many DSLR AF systems. There’re 35 AF areas, and you can group them into 3×3 areas for tracking active subjects.

Other features across all models include ISO support up to 12,800, 1080i HD video, three-mode in-body Image Stabilization, the most effective dust-reduction system I’ve ever used, multiple aspect ratios, multiple exposure, and the Pen series’ infamous Art Filters.

The E-PL2 was the bottom of the Pen line, but this new E-PL3 moves up to the middle of the line. Either way, as you’d expect, there are some things the bigger bro has that this model doesn’t. The E-PL3 has a smaller, slimmer body than the E-P3, and will come in black, white, red, or silver. The built-in popup flash (although a small external one is included in the box) , secondary control wheel, and dedicated EV comp button are gone, leaving a more point-and-shoot feeling control scheme using a combined four-way controller and jog wheel. The touchscreen is gone, and the resolution is down to 460,000 dots, but it’s still OLED. And, to ease the sting a little, the E-PL3′s screen is articulated, although tilt only. No swivel here, loyal fans of articulated displays.

It’s worth pointing out real quick that while the controls are simplified, the Pen series is now in its third year of looking absolutely gorgeous in all its incarnations. Check out more pics of the Pen Lite E-PL3 and the press release after the jump.

NOT ONE, NOT TWO, BUT THREE NEW OLYMPUS PEN CAMERAS BRING YOUR CREATIVE VISION TO LIFE

Compact Portable Bodies Deliver Incredible Image Quality, Speed and In-Camera Creativity

CENTER VALLEY, Pa., June 30, 2011 – Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed. With a new 12.3-megapixel Live MOS Image Sensor, TruePic™ VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera.

In addition to these great shared capabilities, each new model offers unique features:

• PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.

• PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.

• PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.

Superior Image Quality
A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanks to the Olympus PEN E-P3 camera’s built-in flash and the E-PL3 and E-PM1 cameras’ bundled accessory flash. Each camera comes equipped with an AF illuminator and ISO up to 12,800. To improve color and speed, the new Olympus PEN cameras feature the new TruePic VI Image Processing Engine. Photos and HD videos will be crisp and clear thanks to three modes of in-body image stabilization and the award-winning Olympus Dust Reduction System.

Blazing FAST AF Speed
The new Olympus PEN cameras use a variety of features to achieve speed rivaling that of the professional Olympus E-5 DSLR. Focus and shoot faster with the new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor and new frequency acceleration sensor technology (FAST) autofocus system. The FAST AF Tracking System features 35 separate focus points spread over nearly the entire sensor, enabling pin-point focusing accuracy on small subjects wherever they appear in the frame. Selectable 3×3 groups within the 35-point area are especially effective when shooting active subjects. The cameras’ fast shutter response times ensure you will never miss a shot, even in the toughest shooting environments.

Creative Freedom
Olympus PEN series cameras bring a new level of creative freedom to the shooting experience and enable instant experimentation and gratification. The new PEN Series features full 1080 60i high-definition video. Push the direct HD video button to instantly start filming in either AVCHD or AVI formats with uncompressed CD-quality.

In-camera creative features such as Art Filters, Multiple Exposure, Aspect Ratios and In-Camera Editing allow photographers to capture the world as they see it. Art Filters set Olympus PEN images and videos apart from the pack. Since they’re built into the camera, Art Filters can achieve dramatic results on the go without the need for a computer or editing software. All filters can be applied to both still shots and HD movies.

The Olympus PEN family offers several ways to capture artistic visions. Apply up to 10 Art Filters (Depending upon model: Diorama, Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone) in the camera while shooting. Vary images by mixing and matching Art Filters to achieve your creative vision or by applying effects, including the new Star Light and White Edge to frame photos the way you want after capture.

These Olympus PEN cameras add a new dimension to photographs by shooting dynamic 3D photos in any situation from macro to landscape. Simply select the 3D Photo Mode, release the shutter and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera, resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

Easy to Use with New User Interfaces, Menu Structures and Button Layouts
All three Olympus PEN cameras have a 3-inch, high-resolution display. Controlling the E-P3 is simple to use with its three-inch, touch-sensitive 614,000 pixel OLED, consuming much less energy than the traditional LCD. The display has a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. The intuitive and practical touchscreen makes it easy to navigate the camera’s new menus and graphic user interface. Going through a day’s photos is easy by scrolling through and enlarging photos with the tap of a finger. The E-PL3 features a tilting 3-inch 460,000 pixel LCD screen that offers the flexibility to capture moments from a variety of angles. The E-PM1 features a 3-inch 460,000 pixel display. All three cameras feature a newly designed Graphical User Interface. The font and graphics used in the menus offer improved visibility and quality to render elegant graphical menus that are attractive and easy-to-use. The E-P3 incorporates a rotational dial and sub-dial on the back of the camera. With just their thumb, users can fine-tune aperture and exposure time in an instant – without the need to switch between menus. Fans of hands-on shooting will love the three customizable buttons that can be assigned to the user’s favorite functions.

All of the Olympus PEN cameras are compatible with SDHC, SDXC and UHS-1 memory cards for greater speed and capacity and can work with Eye-Fi cards for instant uploads.

New Lenses and Accessories for Every Shooting Challenge
Today Olympus is proud to announce several new Movie & Still Compatible (MSC) lenses with high-speed lens drive mechanisms delivering near-silent autofocus during still shooting and high-definition (HD) video capture. New accessories include optional body grips and the FL-300R external flash to complement the PEN series perfectly and broaden the creative horizons for any photographer. The growing Olympus PEN MICRO Four Thirds family now features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters. Each new PEN comes packaged with the re-sculpted M.ZUIKO DIGITAL 14-42mm II R f3.5/5.6 II R zoom lens (28mm-84mm equivalent) or the M.ZUIKO DIGITAL 17mm f2.8 prime lens. Designed with Movie & Still Compatibility (MSC), experience near-silent operation, enabling you to shoot HD movies in stereo with amazing clarity.

• M.Zuiko Digital ED 12m f2.0 lens: This high-speed, single-focal-length, wide-angle lens is ideal for shooting everything from high-quality, dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body and a snap focus ring that allows photographers to pan focus with a distance indicator.

• M.Zuiko Digital ED 45mm f1.8 lens: This single focal length portrait lens has a beautiful shallow depth of field, which allows for background blurring effects that are not possible with previous kit lenses. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.

• FL-300R Compact Flash: This flash functions on all three PEN cameras as a bounce flash as well as a wireless remote flash with enough power for most every shooting situation. It is designed in silver to match the new PEN lineup.

U.S. Pricing / Product Configurations
Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price: $899.99

Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens
Estimated Street Price: $899.99

Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens
Estimated Street Price to be announced

 

Other features across all models include ISO support up to 12,800, 1080i HD video, three-mode in-body Image Stabilization, the most effective dust-reduction system I’ve ever used, multiple aspect ratios, multiple exposure, and the Pen series’ infamous Art Filters.

The E-P3 sits on top of this new line-up as the flagship. It looks largely like the E-P2 before it, so, no surprises there. It’s still got a bunch of physical buttons and a mode dial, and it has the advanced hotshoe port to support the external viewfinder or the nifty macro light. In enhancement news, the grip is now removable via a thumb-screw mechanic, so you can use it or not as suits you. Also, the 3″ OLED display is up to 614,000 dots resolution and is touch-enabled, including touch to focus. The E-P3, being the top of the Pen line, also has a built-in flash, for what that’s worth to you out there. Looks like it’ll come in black, silver, and that cool retro white and tan that I continue to love so much. For more pictures and the full press release, hit the jump.

OLYMPUS® LAUNCHES THE PEN® E-P3:
ARE YOU PEN READY?

Compact, All-Metal, Premium, Classic-Style Camera Delivers Incredible Power, Amazing Image Quality with Record-Breaking Autofocus and Touch Display

CENTER VALLEY, Pa., June 30, 2011 – Today Olympus announces a new flagship PEN camera designed for the hobbyist or advanced photographer who desires superior image quality, FAST (Frequency Acceleration Sensor Technology) Autofocus Tracking System and total creative control in a body portable enough to travel the world: the PEN E-P3.

The powerful Olympus PEN® E-P3 is the ultimate PEN camera for visual expression, delivering professional image quality, the World’s Fastest AF** speed, a huge selection of built-in creative features and an easy-to-use interface, all elegantly packaged in a classic, all-metal body with full-advanced controls. Two new M. Zuiko prime lenses also join the family of six MICRO Four Thirds® lenses, to expand the broad options offered to imaging enthusiasts.

Look what you can do with the new Olympus PEN E-P3. It blends high-quality still images expected of a digital single lens reflex (DSLR) camera with high-definition (HD) video, AC3 Dolby Digital audio (comparable to studio recordings) and In-Camera Creativity in an ultra-portable body. The PEN E-P3 has it all.

Outstanding New Features:

• 12.3 MP Live MOS Sensor – Utilizing new Fine Detail Processing Technology for greater detail in the photograph, the sensor is optimized to maximize the performance of all M. Zuiko digital lenses in all shooting conditions;
• TruePic VI Image Processor – This new image engine, designed specifically for the Olympus PEN, features Real Color Technology for improved color reproduction and faster speeds;
• FAST AF – To meet the demand for focusing speed, Olympus has introduced the new FAST AF Tracking System. The FAST AF Tracking System features 35 focus points as well as new Tracking AF to ensure fast & accurate focus each and every time;
• Low Light Performance – AF Illuminator / Built In Flash / ISO to 12,800;
• Fast Shutter Response – Never miss a shot again with fast shutter response time of less than 60 milliseconds;
• Full HD Movie – Shoot up to 29 minutes of full 1080i HD video in either AVCHD or AVI formats; and
• 3-inch 614,000 pixel OLED Touch screen – Bright high-resolution screen features a newly-designed touch interface that provides an innovative touch display solution.

“With a classic, compact, all-metal body reminiscent of the Olympus PEN E-P1, the PEN E-P3 offers an unprecedented level of portability to help you capture great images and videos on the go,” said Katie Roseman, senior product manager, Olympus Imaging America Inc. “This camera has the creative flexibility to give you a true professional experience.”

Superior Image Quality
A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanks to the camera’s built-in flash, AF illuminator and ISO up to 12,800. To improve color and speed, the Olympus PEN E-P3 features the new TruePic VI Image Processing Engine. Photos and HD videos taken with the PEN E-P3 will be crisp and clear thanks to three modes of in-body image stabilization. Image stabilization built into the camera’s body enables photographers to take advantage of this feature with every lens. The camera’s award-winning Supersonic Wave Filter™ patented Dust Reduction System vibrates to remove dust and other particles from the front of the image sensor, capturing it on an adhesive membrane every time the camera is turned on.

Blazing Speed
The Olympus PEN E-P3 uses a variety of features to achieve speed rivaling that of the professional Olympus E-5 DSLR. Focus and shoot faster with the camera’s new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor and new FAST AF Tracking System. The Olympus PEN E-P3 offers 35 separate focus points spread over nearly the entire sensor, enabling the camera to pin-point focus accuracy on small subjects wherever they appear in the frame. Selectable 3×3 groups within the 35-point area are especially effective when shooting active subjects. The camera’s fast shutter response time ensures that you will never miss the shot, even in the toughest shooting environments.

Creative Freedom
Olympus PEN series cameras put you in the director’s chair, offering a new level of freedom to the creative shooting experience and enabling instant experimentation, feedback and gratification. For the first time, the Olympus PEN E-P3 features full 1080 60i HD Video. Push the direct HD video button to instantly start filming your HD video with a choice between ACVHD and AVI formats with uncompressed CD-quality 16 bit/44.1kHz Linear PCM stereo recording or AC3 Dolby Digital Audio.

In-camera features such as Art Filters, Multiple Exposure and In-Camera Editing enable photographers to capture the world as they see it. The Olympus PEN E-P3 features 10 Art Filters: Diorama, Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone. The camera also features nine Art Filter variations and enhancements, including new Pale & Light Color II, and five Art Filter Effects, including new Star Light and White Edge. The new Art Filter Bracketing function helps you develop multiple pictures utilizing different Art Filters with a single shot, making it possible to experiment with several different photographic effects at the same time. Photographers can use Art Filters in all shooting modes: shutter priority, aperture priority, manual and program auto modes for expanded control. All Art Filters can be applied to both still shots and Standard Definition or HD movies. Art Filters set the Olympus PEN E-P3‘s images and videos apart from the pack. Since they’re built into the camera, Art Filters can help you achieve dramatic results on the go without the need for a computer or editing software.

The Olympus PEN E-P3 adds a new dimension to photographs by shooting dynamic 3D photos in any situation from macro to landscape. Recreate a sense of depth like that of the original scene. Simply select the 3D Photo Mode, release the shutter, and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

Expanded Control Combined with Ease of Use
Controlling the Olympus PEN E-P3 is simple with its next-generation, three-inch, touch-sensitive 614,000 pixel OLED display. Consuming much less energy than the traditional LCD, this display has a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. With the camera’s new intuitive graphic user interface and touchscreen, it is easy to capture a picture, change camera settings or navigate the Live Guide controls by simply touching the screen. Going through a day’s photos is easy by scrolling through and enlarging photos with the tap of a finger.

The Olympus PEN E-P3’s built-in, pop-up flash makes it easy to illuminate low-light subjects, reduce red-eye and fill in dark areas. The camera is compatible with SDHC, SDXC and UHS-1 memory cards for greater speed and capacity and can be utilized with the Olympus PENPAL® or various Eye-Fi™ cards for instant wireless uploads to your favorite social or photo sharing websites.

Olympus has added a rotational dial, sub-dial and two new function buttons to the back of the PEN E-P3 so photographers can make rapid changes to menu settings and maximize the camera’s performance. With a thumb, photographers can adjust aperture and exposure time in an instant without switching between menu selections. Hands-on shooters will appreciate the two customizable buttons they can assign to favorite functions. Photographers will appreciate how the camera’s mode dial enables access to basic settings.

The Level Gauge in the Olympus PEN E-P3 is a tremendous benefit for architectural photographers who must ensure that images of buildings are as centered and true as the walls of the buildings themselves. This feature detects the camera’s pitch and roll during Live View operation so photographers can make sure subjects appear where they should in the frame.

New Lenses and Accessories for Every Shooting Challenge
The Olympus PEN MICRO Four Thirds family features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters. The Olympus PEN E-P3 comes packaged with the Movie & Still Compatible (MSC) ED m14-42mm II R f3.5/5.6 zoom lens (28mm-84mm equivalent) or the m17mm f2.8 (34mm equivalent). Today, Olympus is proud to announce several new Movie & Still Compatible (MSC) lenses with high-speed, near-silent autofocus during still shooting and high-definition (HD) video capture. Also, several new accessories will complement the PEN E-P3 perfectly and broaden the creative horizons for all PEN photographers.

• M. Zuiko Digital ED 12m f2.0 lens (24mm equivalent): This high-speed, single-focal–length, wide-angle lens is ideal for shooting everything from dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body and a snap ring that enables photographers to pan focus with a distance indicator.

• M. Zuiko Digital ED 45mm f1.8 lens (90mm equivalent): This single focal length portrait lens has a beautiful shallow depth of field, which enables the background blurring effects not possible with the 14-42mm kit zoom lens. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.

• FL-300R Compact Flash: This flash functions as a bounce flash and wireless remote flash with enough power for nearly any shooting situation. Photographers can use it in tandem with the camera’s built in pop-up flash, or as an alternative to it. It is designed in silver to match the new PEN lineup.

• MCG-2 Exchangeable Camera Grip: Available exclusively for the PEN E-P3, this comfortable grip enhances the grip area of the camera to fit any photographer’s hands perfectly. It is available in black and beige.

Availability
The Olympus PEN E-P3 kit will be available in stylish black, white and silver, starting in August 2011. It includes the PEN E-P3 body, lens, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.

U.S. Pricing / Product Configurations
Olympus PEN E-P3 Body with MSC M. Zuiko Digital ED 14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price: $899.99

Olympus PEN E-P3 Body with MSC M. Zuiko Digital ED 17mm f2.8 Prime Lens
Estimated Street Price: $899.99

So, what is new? Apparently some new and re-tweaked creative filters (more excitingly, they’re now usable in manual control modes), and a second-gen accessory port up by the hotshoe. That new port will still accept the first gen accessories, like the viewfinder, but will also support new ones like a swank macro lighting kit with two LEDs mounted on poseable metal goosenecks, and the new PENPal bluetooth file transmitter, which should make cables a thing of your past for getting pictures onto your laptop.

And there’s the new 14-42mm lens. It’s still 14-42, it’s still 3.5-5.6, so, what’s changed, you ask? Well, this one is a brand-spanking new MSC branded lens (Movie- and Still-Compatible). Much like the lenses from Sony’s NEX system, this new MSC lens has silent autofocus so it can be used during movies, and supports twist on lens attachments like a fisheye adapter or a macro adapter to change how the lens behaves. While I was formally quite skeptical of these sorts of glorified filters, there was no denying the fisheye adapter for Sony’s system rivaled most true fisheye lenses, so, we’ll go ahead and assume the Olympus system is equally faith-inspiring.

Shipping for the Pen E-PL2  is supposed to start this month, but you know how that goes. MSRP is just under $600 with the new lens. Not too bad, O.

More pictures, as always, past the jump.

Firmware ver.1.2 for DMC-GF1

• Improved operation menu for image stabilizer ([OFF] will be added under [STABILIZER] only when LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042) is attached)
• Improved AF (auto focus) performance with lenses of other manufacturer

Firmware ver.1.3 for DMC-GH1

• Improved operation menu for image stabilizer ([OFF] will be added under [STABILIZER] only when LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042) is attached)
• Availability of AF performance in FHD (full HD) movie recording mode with Four Thirds lenses that are compatible with contrast AF
• Improved AF performance in movie recording with LEICA DG MACRO-ELMARIT 45mm / F2.8 ASPH. / MEGA O.I.S. (H-ES045)
• Improved modulation accuracy of flash
• Improved AF (auto focus) performance with lenses of other manufacturer

Firmware ver.1.5 for DMC-G1

• Improved operation menu for image stabilizer ([OFF] will be added under [STABILIZER] only when LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S. (H-FS014042) is attached)
• Improved modulation accuracy of flash
• Improved AF (auto focus) performance with lenses of other manufacturer

Again, keep your peepers peeled for that next month.

Which leads us to the evening plans. Whatever idiocy and confused dates Nick mentioned in the last post, tonight is the next photo walkabout. That’ll be going down at 6:45pm at Coxhall Park in Carmel, Indiana. Grab a camera, grab a buddy, share a ride and come up and see us. Spend some time. Take some pictures. Feel free to show up early. Explore. Make mistakes. Take some winners.

So, if you’re reading this in the Indy area, make it out. Come on, make our day.

From the press release:

CENTER VALLEY, Pa., April 15, 2010 – Olympus today announces the release of new firmware that improves auto focus performance for still images and high-definition (HD) video recording for the Olympus PEN E-P1, E-P2 and E-PL1 cameras. The firmware update will also enable the menu and recorded image to be displayed on the E-P2 and E-PL1 LCD while the VF-2 electronic viewfinder is in use.

The firmware update improves the autofocus speed for the E-P1, E-P2 and E-PL1’s still image capture with all Four Thirds and Micro Four Thirds lenses. In addition, the update improves auto focus tracking in continuous auto focus (C-AF) mode when shooting movies and using the new M. Zuiko Digital™ ED 9-18mm F4.0-5.6 and M. Zuiko Digital ED 14-150mm F4.0-5.6 lenses. These lenses are Olympus’ first movie and still [picture] compatible (MSC) lenses and are optimized to achieve accurate and silent auto focus while shooting HD videos.

“This firmware update makes the popular PEN series cameras even more functional for photo enthusiasts and movie-makers alike,” said John Knaur, senior marketing manager, PEN & E-System, Olympus Imaging America Inc. “The improved auto focus speed will make it even easier to capture outstanding, high-quality images and HD videos.”

The new firmware will be available on Olympus’ Web site starting on April 22, 2010. Click on the following link to learn more about the update and gain access to the firmware updater application:http://www.getolympus.com/penupdate.

The M. Zuiko Digital ED 9-18mm F4.0-5.6 lens will be available in May 2010, and the M. Zuiko Digital ED 14-150mm F4.0-5.6 lens will be available in June 2010.

Journalists interested in more information, review units and high-resolution images of the Olympus PEN series cameras, M. Zuiko Digital lenses and E-System accessories should contact Jeff Hluchyj, Mullen Public Relations, (617) 226-9939 or jeff.hluchyj@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5719 / (800) 622-6372 orjennifer.colucci@olympus.com, or visit the Olympus website: www.getolympus.com.

Anyway, Nikon apparently won some awards for the Coolpix S1000pj point-and-shoot with the LED projector, and for the D5000 entry-level DSLR. Not that I can verify this independently, since Red Dot’s site hasn’t updated with this year’s winners. It does look like this won’t be Nikon’s first time winning a Red Dot, the D3 won one last year.