Fear ye not, oh faithful, our golden masters have not forsaken us! And, to show their love, Nikon has finally come clean with the long (long) awaited D800. And, as a surprise, it’s specialized brother, the D800E, which removes the anti-aliasing filter. Why? Well, let’s read on.

Starting with the base model, the D800, here’s what we’re looking at. Like its predecessor, the D700, the D800 is a compact pro body (magnesium chassis, weather-sealing, glass prism viewfinder) with a FX full-frame sensor. However, while the last model was content to be called a “DSLR,” the D800 picks up the “HD-SLR” moniker, indicating that’s it’s both a DSLR and an optimized HD video shooting machine. Powering that machine you’ll find a market-leading 36.3 megapixel sensor, which pretty much blows away most of the DSLR market, including Nikon’s own D3x. As a matter of fact, that’s so many megapixels that you’ll still have over 15 of them in DX crop mode, making this the first Nikon FX body where that becomes an appeaing ooption, especially for those looking to increase their telephoto range on a budget.  The 91,000 pixel metering system first announced for the D4 is present and accounted for here as well, as is the updated 51-point AF sensor with increased maximum aperture performance in the center point. The 1080p HD video mode looks pretty similar as well.. The 3.2″ 921,000 LCD is here too. Actually, once more, the D800 shares a lot in common with the big bro,as the D700 did.

The main differences between the D800 and the D4? Well, that 36.3 megapixel resolution and two predictable consequences of it: a smaller native ISO range (100-6400), and a notably slower continuous drive (4 frames per second).

Or, for you visual peoples, how about a table?

Additional things of note: the D800 is dual slot now, but uses the more tried-and-true CF and SD, unlike the D4′s CF/XQD slots. It still takes GPS via the GP-1 module as you’d expect. It takes a new battery, the EN-EL15 (same as the D7000), and as such needs a new grip, the MB-D12. There’s no indication anywhere the use of the grip with the D4′s battery will increase frame rate here, so, we can’t comment on that. The D800 will land on the market at $2,999.95.

And then there’s the D800E, which is the D800 but without the anti-aliasing filter. Why? Because the anti-aliasing filter, that thing that helps interpolate pixels, also reduces per-pixel sharpness and overall resolution. By leaving it out, you get sharper pictures yet. But, you also have to deal with all the reasons anti-aliasing filters are used in the first place, most notably moire effect. You know, that optical illusion you see when you have very fine mesh patterns at contrasting angles and distances. To help you with that, the included software will have a means of dealing with that. But the camera doesn’t, and as such you can milk every drop f resolution out of it for your studio and landscape needs. The D800E will cost you a few extra c-notes, at $3,299.95.

Press release after the jump. You can preorder the D800 here, and the D800E here.

Expectations Surpassed: The 36.3-Megapixel Nikon D800 Is The Multimedia HD-SLR That Shatters Conventional Resolution Barriers For Maximum Fidelity

The New Nikon D800 Offers Unrivaled Resolution and Features Designed for a Variety of Demanding Professional Photographic and Multimedia Disciplines, Videographers and FilmmakersMELVILLE, N.Y. (Feb 6, 2012) – Today, imaging leader Nikon Inc. announced the highly anticipated D800 HD-SLR, engineered to provide extreme resolution, astounding image quality and valuable video features optimized for professional still and multimedia photographers and videographers. A camera with an unmatched balance of accuracy, functionality and image quality, the Nikon D800 realizes innovations such as a high resolution 36.3-megapixel FX-format CMOS sensor, a 91,000-pixel RGB Matrix Metering System, Advanced Scene Recognition System and many other intuitive features designed to create the preeminent device for the most demanding photo and video applications.Whether shooting high fashion, weddings or multimedia content, Nikon’s highest resolution sensor to date, a groundbreaking new 36.3-megapixel (7360 x 4912 resolution) FX-format CMOS sensor, affords flexibility and astonishing image quality to satisfy a myriad of client requests. The Nikon D800 incorporates the latest 91,000-pixel 3D Color Matrix Metering III and the Advanced Scene Recognition System, coupled with an improved 51-point AF system for images with amazing sharpness, color and clarity. With its compact, lightweight D-SLR form factor and extensive video feature set, the D800 allows photographers to transition to multimedia to create an immersive story. Professional videographers will appreciate practical features that go beyond NIKKOR lens compatibility and Full HD 1080p video, such as full manual control, uncompressed HDMI output, and incredible low-light video capability. With this innovative combination of features, the D800 celebrates resourcefulness and a dedication to the flawless execution of an epic creative vision. All of this is driven by Nikon’s latest EXPEED 3™ image processing engine, providing the necessary processing power to fuel amazing images with faithful color, a wide dynamic range and extreme resolution.

“Whatever the project, visionaries need a tool that is going to help them stay on-time and on-task. The Nikon D800 re-imagines what is possible from this level of D-SLR, to address the needs of an emerging and ever changing market; this is the camera that is going to bridge the gap for the most demanding imaging professionals, and provide never before seen levels of SLR image and video quality,” said Bo Kajiwara, director of marketing, Nikon Inc. “The D800 is the right tool for today’s creative image makers, affording photographers, filmmakers and videographers a versatile option for capturing the ultimate in still image quality or full HD content, with maximum control.”Extreme Image Quality
The new Nikon developed 36.3-megapixel FX-format (35.9 x 24mm) CMOS sensor realizes Nikon’s highest resolution yet, and is ideal for demanding applications such as weddings, studio portraiture and landscape, where there is no compromise to exceptional high fidelity and dynamic range. Nikon’s first priority is amazing image quality above all else, and resolution of this magnitude affords photographers the ability to portray even the smallest details, such as a strand of hair, with stunning sharpness or crop liberally with confidence. Photographers also shoot with the assurance of NIKKOR lens compatibility, because only a manufacturer with decades of optical excellence can provide the glass to resolve this kind of extreme resolution.For shooting with minimal noise in a variety of lighting conditions, the D800 features a wide native ISO range of 100-6400, expandable to 50 (Lo-1)-25,600 (Hi-2). Nikon engineers have created innovative ways to manipulate light transmission to the sensor’s photodiodes, giving users the ability to shoot with confidence in challenging lighting conditions. Internal sensor design, an enhanced optical low pass filter (OLPF) and 14 bit A/D conversion with a high signal to noise ratio all contribute to a sensor capable of excellent low light ability despite the extreme resolution. Every aspect of this new FX-format sensor is engineered to deliver amazing low noise images through the ISO range and help create astounding tonal gradation and true colors, whether shooting JPEG or RAW. Images are further routed through a 16-bit image processing pipeline, for maximum performance. To further enhance versatility, users are also able to shoot in additional modes and aspect ratios such as 5:4 to easily frame for printed portraits or a 1.2X crop for a slight telephoto edge. For even more versatility, photographers can also take advantage of Nikon DX-format lenses for more lens options and enhanced focal range (1.5X), while still retaining sharpness and details at a high 15.4-megapixel (4800×3200) resolution.

Contributing to the camera’s rapid performance and amazing image quality is Nikon’s new EXPEED 3 image processing engine that helps professionals create images and HD video with amazing resolution, color and dynamic range. From image processing to transfer, the new engine is capable of processing massive amounts of data, exacting optimal color, rich tonality and minimized noise throughout the frame. Despite the immense data, the new EXPEED 3 also contributes to energy efficiency, affording the ability to shoot longer.

The D800 also features the Advanced Scene Recognition System with the 91,000-pixel 3D Color Matrix Meter III to provide unrivaled metering in even the most challenging of lighting conditions. At the system’s core is a newly designed RGB sensor that meticulously analyzes each scene, recognizes factors such as color and brightness with unprecedented precision and then compares all the data using Nikon’s exclusive 30,000 image database. Additionally, this new sensor now has the ability to detect human faces with startling accuracy, even when shooting through the optical viewfinder. This unique feature is coupled with detailed scene analysis for more accurate autofocus (AF), Auto exposure (AE), i-TTL flash control and even enhanced subject tracking. The Color Matrix Meter also emphasizes priority on exposure of the detected faces, allowing for correct exposure even when the subject is backlit. Even in the most difficult exposures the D800 excels, such as maintaining brightness on a bride’s face while retaining the dynamic range to accentuate the intricate details of a wedding dress beside a black tuxedo.

Advanced new automatic systems make it even easier to capture amazing images. The camera features a new enhanced auto white balance system that more accurately recognizes both natural and artificial light sources, and also gives the user the option to retain the warmth of ambient lighting. Users can expand dynamic range with in-camera High Dynamic Range (HDR) image capture, and enjoy the benefits of Nikon’s Active D-lighting for balanced exposure. Another new feature is direct access to Nikon’s Picture Control presets via a dedicated button on the back of the body to tweak photo and video parameters on the fly, such as sharpness, hue and saturation.

True Cinematic Experience
The Nikon D800 has a compact and lightweight form factor that’s preferable for a production environment, yet is packed with practical and functional features. The D800 is ideal whether the user is a filmmaker on location or in the studio or a documentarian in the field who requires portability and the NIKKOR lens versatility and depth of field that only a HD-SLR can offer. Filmmakers have the choice of various resolutions and frame rates, including Full HD 1080 at 30/24p and HD 720 at 60/30p. By utilizing the B-Frame data compression method, users can record H.264/MPEG-4 AVC format video with unmatched integrity for up to 29:59 minutes per clip (normal quality). This format produces higher quality video data without increasing file size for a more efficient workflow. The optimized CMOS sensor reads image data at astoundingly fast rates, which results in less instances of rolling shutter distortion. The sensor also enables incredible low-light video capability with minimal noise, letting filmmakers capture footage where previously impossible or expensive and complex lighting would otherwise be necessary. Users are also able to have full manual control of exposure, and can also adjust the camera’s power aperture setting in live view for an accurate representation of the depth of field in a scene. Whether shooting for depth of field in FX-format mode, or looking for the extra 1.5X telephoto benefits of DX mode, the high resolution sensor of the D800 allows videographers to retain full 1080p HD resolution no matter which mode they choose to best suit the scene. Users are also able to easily compose and check critical HD focus through the 921,000-dot, 3.2-inch LCD monitor with reinforced glass, automatic monitor brightness control, and wide viewing angle.

For professional and broadcast applications that call for outboard digital recorders or external monitors, users can stream an uncompressed full HD signal directly out of the camera via the HDMI port (8 bit, 4:2:2). This output signal can be ported into a display or digital recording device or routed through a monitor and then to the recording device, eliminating the need for multiple connections. This image can also be simultaneously viewed on both the camera’s LCD and an external monitor, while eliminating on-screen camera status data for streaming purposes. The D800 also includes features concentrated on audio quality, such as a dedicated headphone jack for accurate monitoring of audio levels while recording. Audio output levels can be adjusted with 30 steps for precise audio adjustment and monitoring. The D800 offers high-fidelity audio recording control with audio levels that can be set and monitored on the camera’s LCD screen. A microphone connected via the stereo mic jack can also be adjusted with up to 20 steps of sensitivity for accurate sound reproduction. What’s more, recording can be set to be activated through the shutter button, opening a world of remote applications through the 10-pin accessory terminal.

Wield Speed and Performance with Astonishing Accuracy
Whether shooting the runway or fast moving wildlife, the enhanced 51-point AF system of the D800 delivers blazing fast AF with tack-sharp results. Nikon has enhanced the Multi-Cam 3500-FX AF sensor module and algorithms to significantly improve low light acquisition, for precise focus to an impressive -2 exposure value (EV). The focus system utilizes 15 cross-type AF sensors for enhanced accuracy, and the system also places an emphasis on the human face, working in conjunction with the Advanced Scene Recognition System to provide accurate face detection even through the optical viewfinder. The camera also utilizes nine cross-type sensors that are fully functional when using compatible NIKKOR lenses and teleconverters with an aperture value up to f/8, which is a great advantage to those who need extreme telephoto focal lengths (single cross type sensor active with TC20E III). For maximum versatility in all shooting situations, whether photographing portraits or static subjects, users are also able to select multiple AF modes, including normal, wide area, face tracking and subject tracking to best suit the scene.

The D800 delivers upon a professional’s need for maximum speed when it counts. The camera is ready to shoot in 0.12 seconds, and is ready to capture with super-fast AF and response speed. To photograph action in a burst, the camera shoots up to 4 frames per second (fps) in FX mode at full resolution, or up to a speedy 6 fps in DX mode using the optional MB-D12 Battery Pack and compatible battery. Further enhancing the speed of the camera and overall workflow, the D800 utilizes the new USB 3.0 standard for ultra fast transfer speeds.

Construction and Operability
The body of the D800 is designed to offer a compact form factor and a lightweight body for the utmost versatility. The chassis is constructed of magnesium alloy for maximum durability, and is sealed and gasketed for resistance to dirt and moisture. Users are able to easily compose through the bright optical viewfinder, which offers 100% frame coverage. For storage, the D800 has dual card slots for CF and SD cards, and offers users the ability to record backup, overflow, RAW/JPEG separation, and the additional option of shooting stills to one and video to the other. For high speed recording and transfer, data can be recorded to recent UDMA-7 and SDXC / UHS-1 cards. The shutter has been tested to withstand approximately 200,000 cycles, and the camera also employs sensor cleaning. The D800 also features a built-in flash and is compatible with Nikon’s acclaimed Creative Lighting System, including a built-in Commander mode for controlling wireless Speedlights.

D800E – Maximum Resolution Unleashed
In addition to the D800, Nikon will also be releasing a supplementary model for those professionals who demand even higher resolution and D-SLR versatility; the D800E. This model treads in medium format territory for studio work or landscape photography when there is no exception to only the highest fidelity and sharpness. This unique alternative model will effectively enhance the resolution characteristics of the 36.3-megapixel CMOS sensor by cancelling the anti-aliasing properties of the OLPF inside the camera. By doing this, light is delivered directly to the photodiodes, yielding an image resulting from the raw light gathering properties of the camera. A color moiré correction tool will also be available within Capture NX2 to enhance the D800E photographer’s workflow.

Price and Availability
The Nikon D800 will be available in late March for the suggested retail price of $2999.95.* The D800E version will be available in mid April 2012 for a suggested retail price of $3,299.95.* For more information about these models, NIKKOR lenses and other D-SLR cameras please visit http://www.nikonusa.com.

Press Contacts: MWW Group
Geoff Coalter | gcoalter@mww.com | 201-507-9500
Matt Kopacz | mkopacz@mww.com | 201-507-9500

*Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visithttp://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

From the bottom up, we find ourselves starting with the L “Lifestyle” series of entry-level compacts. And one S. But we’ll let that slide for now. These are the cheaper, budget-conscious models,and they are also the ones that still use AAs for power, if you’re into that sort of thing. As usual, the marketing speak in these releases is just amazing, so, far be it for us to deprive you of the joy, we’ll introduce each model with Nikon’s promo line. Starting with:

COOLPIX L810: Zoom That Goes the Distance

And that distance is 26x (22.5mm-585mm). while 585mm isn’t the most ridiculous zoom we’ve seen on a point-and-shoot this season, it’s certainly a pretty big number to see on an entry model. Other things you can see here will be VR, 19 scene modes, 720p, a 3″ 921,000 dot LCD, and a $279.95 price tag sometime this month. You can pick it up in black, red, or blue.

COOLPIX L26: The Simple Way to Great Photos and Movies

The other true L entry is aimed squarely at the idiot-box end of the spectrum, and its focus is on letting it handle everything and letting you focus on just shooting whatever strikes your fancy. There’s a 5x (26mm-130mm) zoom, 720p, and a 3″ LCD of unspecified resolution to help you in that quest, along with a price tag of a mere $119.95. You’ll find it in red, black, or silver.

COOLPIX S30: No Muss, No Fuss – Ready for Action

The sheep in wolf’s clothing of the group, this is apparently a Stylish mid-series body day-tripping as a budget entry. But don’t worry, it came prepared for some rough encounters, and is drop proof to a toddler-friendly 2.6 feet, and waterproof to 9.8 feet, which should keep it safe from the odd stumble and spill. Otherwise, there’s 10 megapixels, a 3x zoom of indeterminate range, and some unspecified HD movie recording, which we’re guessing is 720p like the others. This model is also a mere $119.95, and will come in white, blue, or pink.

Next up the ladder is the S-series (like Capcom, the S is for Stylish). This is what most people think of when they think of point-and-shoots. Also, the use of proprietary rechargeable batteries means this line tends to be a bit trimmer than the one we just covered, for those of you who prefer pockets and purses to bags.

A Fashionable Zoom for Any Occasion

This tagline is for the entry point here, the Coolpix S3300, which answers the apparently very specific call for “a cost-efficient 16.0-megapixel camera with a 6x (26mm-156mm) optical Zoom-NIKKOR glass lens.” To which we can only say: OK. 19 scene modes, optical VR, and 720p video round out the package, which’ll set you back $139.95 in silver, black, pink, purple, or red.

The Touch Screen to Set Trends

So are we introduced to the Coolpix S4300, which is eerily similar to the S3300 there, except with a 3″ 460,000 dot touchscreen on back, and a different body design. It’ll run $169.95 in plum, black, silver, red, or white.

The Super-Zoom Goes Super Thin

And that super zoom in question is the Coolpix S6300, which has a 10x optical VR zoom mounted to a 16 megapixel backside illuminated CMOS sensor (you know, that knew sensor type that does better in low-light than the traditional compact sensors do). We finally see an upgrade to 1080p video at this point, and a 180 or 360 degree easy sweep panroama mode pops up, along with a few creative shooting modes. The S6300 will set you back all of $199.95 and come in red, silver, black, or blue.

The Ultra-Zoom That Fits in a Carry-on

The top of the S lineup is the S9300, and to earn its crown, you’ll find it’s an inch and a half thick shooter that nonetheless has an 18x optical ZR zoom (25mm-450mm), the same 16mp BSI CMOS sensor from above, 1080p, and built-in GPS. Aimed at people who like traveling, it’ll leave a little room in your vacation budget, setting you back only $349.95 in black, silver, or red.

And then,we get to the P-series (P is for Power, or Performance, or Professional). And this year’s refresh is so far two models deep: the zoomy P510, and the f1.8 graced P310.

The New COOLPIX P510: Setting a Higher Zoom Standard

Remember how the L810′s 585mm equiv wasn’t the biggest we’d seen? Well, the P510 turns out a better effort, packing a 42x optical VR zoom that ambitiously covers 24 – 1000mm equivalent. Combined with a 16.1 megapixel BSI CMOS sensor, about 5fps continuous shooting, 1080p, manual controls, built-in GPS, and a 3″ 921,000 dot vari-angle LCD, and you can probably figure out where the $429.95 price tag comes from. Hey, you even get a choice of red or black.

The New COOLPIX P310: Low Light, No Problem

And, for the “but, I want a camera that fits in my pocket” crowd, the S310 goes back to a compact body, and in exchange for the much more timid 4.2x zoom (24-100mm), you get an aperture starting at f1.8 on the wide end. You also get full manual controls and built-in HDR, but no raw here. A zoom-memory button is also on board, giving you quick access to popular prime lengths in that zoom range with no guessing. Otherwise, if you guessed it probably has a 16.1 megapixel BSI CMOS and a 3″ 921,000 LCD, well, you win the prize. And since we’re out of prizes, you reward is the knowledge that this camera will run $329.95, and Henry Ford would nod approvingly at your color options: black. Or black, we suppose. And, for those of you feeling a bit wild: black.

So, after seeing a used Canon EOS-1D body come in this morning, I got curious to sit down and see just how bad things have become with pricing, and what features you get for those prices. And, I came up with the following information:

Nikon

Nikon was the first of the big two out with a digital SLR. The D1 was introduced in the now-dusty year of 1999, and had a massive 2.7 megapixel sensor and a price tag of $5,500 body only (1999 currency). Because getting high-yield sensors was difficult and expensive, Nikon opted to use a lesser-known film size, the APS-C standard, for its sensor size, creating the 1.5x crop factor DX format that it still uses in many bodies to this day. If we compare specs and prices adjusted for inflation, this is how it stacks up next to its newest incarnation:

Canon

Canon was a bit later to the DSLR game, coming out near the end of 2001 with its EOS-1D camera. It launched with a then-unusual 1.3x APS-H sensor packing 4.48 megapixels, and a 2001 price tag of $6,499.

As you can see, with the prices adjusted for their relative purchasing power at the time, these new pro cameras are actually notably less than their predecessors, and feature generally dramatically improved specs at the same time. The problem with pricing perceptions has a lot more to do with an inattention to the declining value of the US dollar, and much less to do with any purported disconnects from the two big manufacturers. The relative cost of these imaging machines hasn’t changed drastically over the past decade (and the change that did happen was down in relative spending power, they cost less), but the amount of technology inside has. Which is pretty much as expected from technology (last year’s price, this year’s tech).

And, did we mention it’ll cost just $500, and not the $1,700 of the 1.4. And, hey, you can preorder it now, too.

Of highlight, the FX full frame sensor is now up to 16.2 megapixels, and is tied to a new generation EXPEED 3 processing engine. The autofocus system is still the same 51-point cluster tied to the 3D active matrix metering, to do things like detect colors and shapes underneath the focus to aid in focusing for faces and in tracking focus, but it’s actually a new focus module with improved performance down to f8 for legacy lenses and teleconvertors (and not just f5.6 like the previous model), and the 3D matrix is up from a 1,005 pixel unit to a whopping 91,000 pixel one. Continuous shooting comes in at a reliable 10 frames per second. Native ISO continues the recent trend of starting at 100 finally, and extends natively all the way up to 12,800.

But, perhaps of biggest note is the D4 is the first model out to support the new XQD card format. XQD is a new not-CF not-SD protocol developed by Sandisk, Nikon, and Sony that uses PCI-Express (the same protocol that lets high-end graphics cards talk to computers) as its connection interface. They currently have theoretical performances up to 500mb/s write, 125 mb/s read, and over 2 terabytes of storage. But, since the market’s not exactly flooded with those yet (Sony has announced one, we’re going to try and get them), Nikon continues to support good old CF in the second slot until you can get upgraded.

So, now that the basic introductions are over, just how does the D4 compare to its predecessor, the D3s? Let’s consult the table:

Whew, that’s a lot. If I didn’t cover anything else you were wanting to know, why not peruse the press release after the jump? or, go to our PREORDER PAGE and read the full manufacturer specs?

When There Is No Second Chance: The New Nikon FX-Format D4 Multi-Media Digital SLR is The Definitive Unification Of Speed And Precision

The New 16.2 Megapixel Nikon D4 Wields a Formidable Fusion of Swift Performance, Battle-Tested Technologies and Innovative New Features to Create High Caliber Photo and HD Multimedia Content 

MELVILLE, N.Y. (Jan 5, 2012) – The new Nikon D4 digital SLR builds upon the legacy of the proven Nikon flagship D-SLRs before it, engineered to give today’s professional multimedia photographers a new apex of speed and accuracy with unparalleled image quality, low-light capability and Full HD video. The Nikon D4 hosts a multitude of advanced new features and useful functions that deliver speedy performance and amazing image quality for when missing the shot is not an option.Every aspect of the new Nikon D4 D-SLR has been designed to emphasize rapid response and seamless operation to help professional photographers consistently capture incredible content. Nikon’s proven 51-point AF System has been further enhanced for maximum speed in a variety of challenging shooting situations, even at 10 frames per second (fps). Considered the new Nikon flagship, the D4 renders supreme image quality, a feat accomplished with a new 16.2-megapixel FX-format CMOS sensor, coupled with the latest generation of Nikon’s EXPEED 3 image processing engine to help produce images and videos with stunning clarity and color. Photographers are also able to shoot in even the most challenging environments and lighting conditions with the assistance of Nikon’s new 91,000-pixel 3D color matrix meter and a broad ISO range from 100 to a staggering 204,800 for low-light capture like never before. The Nikon D4 is engineered for the modern professional and incorporates never before seen HD-SLR video features for those who also need to capture multimedia content from the field.

“Speed without accuracy is irrelevant,” said Bo Kajiwara, director of marketing, Nikon Inc. “The status of a Nikon flagship camera is not given lightly; this next generation of Nikon’s most professional body exceeds the needs of a wide variety of both still and multimedia professionals that rely on Nikon to make their living. Besides overall performance and burst speed, the D4 provides Nikon’s most advanced AF system to date, as well as enhanced workflow speed to give professionals the edge in the field.”Velocity Meets Versatility
Speed is a necessity for today’s multimedia photographer as milliseconds matter when the action commences. Whether an assignment relies on fast processing power, burst rate, write speed, enhanced workflow or even streamlined camera controls, the D4 is the epitome of professional-caliber photographic horsepower. Ready to shoot in approximately 0.012 seconds, the new Nikon D4 can capture full resolution JPEG or RAW files at up to 10 fps with full AF / AE or up to 11 fps with AF / AE locked. Immediately before image capture, the camera interprets data from the AF sensor, including subject color as detected on the 91,000-pixel RGB sensor, to deliver consistently tack-sharp focus frame after frame. Whether a photographer is shooting a full-court fast break under gymnasium lighting or the downhill slalom in the bright sun and frigid temperatures, the D4 will instill the confidence with consistently great results.

The Advanced Multi-Cam 3500 AF autofocus system is the next generation of Nikon’s proven 51-point AF system. The fully customizable system offers users the ability to capture fast moving subjects and track focus with precision or select a single AF point with pinpoint accuracy. The Nikon D4 D-SLR aligns 15 cross-type sensors in the center to detect contrast data in both vertical and horizontal planes. In addition to detecting each AF-NIKKOR lens with an aperture of f/5.6 or lower, the camera also utilizes nine cross-type sensors that are fully functional when using compatible NIKKOR lenses and TC14E or TC17E teleconverters or a single cross-type sensor when using compatible NIKKOR lenses and the TC20E teleconverter with an aperture value up to f/8, which is a great advantage to those shooting sports and wildlife. For maximum versatility in situations such as photographing nature from afar or competition from the sidelines,  photographers are also able to select multiple AF modes, including normal, wide area, face tracking and subject tracking, to best suit the scene.

The Nikon D4 D-SLR also employs a new 91,000-pixel RGB 3D Color Matrix metering system that meticulously analyzes each scene and recognizes factors such as color and brightness with unprecedented precision. This data is then interpreted and compared against D4’s on-board database to implement various settings, resulting in vibrant images with faithful color reproduction and balanced exposure. In addition, this new AF sensor now has the ability to detect up to 16 human faces with startling accuracy, even when shooting through the optical viewfinder, allowing for correct exposure even when the subject is backlit. Additionally, to capture every brief moment from a bouquet toss to a photo finish under nearly any condition, the 51 focus points deliver fast and accurate detection down to a -2 EV with every AF-NIKKOR lens.

All of this image data is funneled through a 16 bit pipeline and are written to dual card slots which have been optimized for the latest UDMA-7 Compact Flash™ cards, as well as the new XQD™ memory card. The D4 is the first professional camera to harness the capabilities of this new durable and compact format, which offers blazing fast write times and extended capacity essential for multimedia professionals shooting stills and video.

Image Quality That Hits the Mark
The heart of the new D4 is the Nikon-developed 16.2-megapixel FX-format (36 x 23.9mm) CMOS sensor that provides amazing image quality, brilliant dynamic range and vivid colors in nearly any lighting condition. By achieving the optimal balance of resolution and sensor size, professional photographers will realize exceptionally sharp, clean and well saturated images throughout the entire ISO range.

Like the D3 and D3s before it, the Nikon D4 retains Nikon’s status as the sovereign of low-light capture ability, with a native ISO range from 100 to 12,800 ISO, expandable from 50 (Lo-1) to an incredible yet usable 204,800 (Hi-4). From a candlelit first dance to nocturnal wildlife, the large 7.3µ pixel size absorbs the maximum amount of light to excel in any situation. Additionally, the sensor’s construction features a gapless micro-lens structure and anti-reflective coating which further contributes to images that retain natural depth and tones with smooth color gradation. For ultimate versatility, photographers can also take advantage of the camera’s extreme high ISO ability while recording video.

Another factor contributing to the camera’s rapid performance and stellar image quality is Nikon’s new EXPEED 3 image processing engine that helps professionals create images with amazing resolution, color and dynamic range in both still images and video. From image processing to transfer, the new engine is capable of processing massive amounts of data, exacting optimal color, perfect tonality and minimized noise throughout the frame.

There are also a variety of shooting options available to help capture the highest quality images and video. In addition to standard NEF (RAW) files, the D4 is also capable of shooting smaller compressed RAW files to ease storage and speed up workflow. Users are also able to capture even more dynamic range with the in-camera High Dynamic Range (HDR) function that merges consecutive exposures. For deep contrast and further tonality, Active D-Lighting can also be activated during shooting for balanced exposures even in backlit scenes. Additionally, the camera features a dedicated button for quick access to Nikon’s Picture Controls, allowing users to quickly select one of six presets.

Professional Multimedia Features
The Nikon D4 D-SLR is engineered with innovative new features for the multimedia professional that needs the small form factor, low-light ability and NIKKOR lens versatility that only an HD-SLR can offer. The new features add functionality for those professionals looking for the best possible experience to capture a moment in Full HD 1080p video at various frame rates, providing footage that is more than suitable for broadcast.

• Full HD video recording - Users have the choice of various resolutions and frame rates, including 1080p 30/24fps and 60 fps at 720p. By utilizing the B-Frame data compression method, users can record H.264 / MPEG-4 AVC format video with unmatched integrity for up to 20 minutes per clip. This format also allows for more accurate video data to be transferred requiring less memory capacity. The sensor reads image data at astoundingly fast rates, which results in less instances of rolling shutter distortion.

• Full manual control of exposure - Shutter speed, aperture and ISO can be changed while recording to adapt to lighting and alter depth of field for professional cinematic results that help realize a creative vision.

• Uncompressed output: simultaneous Live View - By using the camera’s HDMI port instead of the CF or XQD card, users can stream an uncompressed full HD signal directly out of the camera. This footage can be ported into an LCD display or appropriate external recording device or routed through a monitor and then to the recording device, eliminating the need for multiple connections.

• Audio recording for professionals - The Nikon D4 features a stereo headphone jack for accurate monitoring of audio levels while recording. Output can be adjusted in up to 30 steps for precise audio adjustment. The D4 offers high-fidelity audio recording control with audio levels that can be set and monitored on the camera’s LCD screen. The microphone connected via the stereo mic jack can also be adjusted with up to 20 steps of sensitivity for accurate sound reproduction.

• Multi-area Mode Full HD Video: FX/DX, and 2.7x crop mode at 1080p video modes - Whether shooting for depth of field in FX format mode, or looking for the extra 1.5X telephoto benefits of DX mode, the high resolution sensor of the D4 allows videographers to retain full 1080P HD resolution no matter what mode they choose. With the 2.7x crop, users can experience ultra-telephoto benefits in full HD resolution all at 16:9 aspect ratio.

• Simultaneous live view output without display / simultaneous monitor - Shooters have the option to send the display signal directly to an attached monitor via the HDMI port. This signal can be viewed on the camera’s LCD screen and external monitor simultaneously. Additionally, the image data display can be cleared from the screen, to remove distracting data or when feeding a live signal.

• Full-time AF - In addition to manual focus, four modes are available, including normal, wide area, face detection and subject tracking, which uses fast contrast detect AF to accurately focus while recording video and in live view.

• New LCD screen - The large high resolution 3.2-inch LCD screen is 921K dots, and includes auto brightness adjustment. Users can also zoom in up to 46x to check critical HD focus.

• Time lapse shooting - This new feature combines a selected frame rate and “shooting interval” in a dedicated time lapse photography menu. Playback can be achieved with a wide variety of speeds from 24x to 36,000x while producing a fully finished movie file output for faster multimedia workflows.

• Remote shutter operation - Using dedicated Movie Custom Settings, recording can be set to be engaged by the shutter release button -users can now use a variety of remote accessories to trigger video recording.

• NIKKOR lens compatibility - The highest caliber optics are vital to creating HD images and Nikon is the world leader in optics manufacturing with a legacy spanning more than 75 years. Nikon has a vast NIKKOR lens system, with more than 50 lenses with a variety of focal lengths and features, including VR II vibration reduction.

Professional Construction, Superior Operability
The reputation and respect bestowed upon a Nikon D-Series flagship camera is earned from those who use it; therefore the chassis of the Nikon D4 is machined from magnesium alloy for maximum durability and reliability. The body of the camera is sealed and gasketed for resistance to dirt and moisture, as well as electromagnetic interference. Photographers are able to easily compose through the bright optical viewfinder, which offers 100% frame coverage. The shutter has been tested to withstand 400,000 cycles for maximum durability, while sensor cleaning is employed by vibrating the OLPF. The self diagnostic shutter unit also encompasses a mirror balancer to minimize the residual “bounce” to enhance AF and extend viewing time. What’s more, the viewfinder is coated with a new thermal shield finish which works to resist overheating during prolonged use, enhancing overall reliability. Users can easily compose on the camera’s wide, bright and scratch resistant 921,000-dot high resolution 3.2-inch LCD screen.

The overall controls and operability of the camera has also been engineered with a renewed emphasis on speed and functionality. During critical moments, users will appreciate refined button layouts with renewed ergonomics, such as a quick AF mode selector placed near the lens mount for fast access on the fly. A new joystick style sub-selector is also placed on the camera’s rear for AF point and option selection, while vertical controls have been enhanced for improved operability. Finally, to continue the D4’s moniker of the best tool for just about any condition, key control buttons on the back of the camera can all be illuminated, making the camera simple to operate in complete darkness.

Nikon has also made enhancements to overall workflow, adding options to streamline the process and maximize shooting time. Users are now able to automatically generate IPTC data for their images and image sets, making organizing and chronicling images easier for both the photographers and their editors. A wired Ethernet port is also utilized so that a user can shoot tethered and transfer images easily and quickly to clients. Nikon has also introduced the new WT-5A wireless file transmitter, to transmit via FTP server or computer. The device can be set to transfer either automatically or manually selected images. This device also allows for remote operation of the camera using Nikon’s Camera Control Pro 2 software. A mobile application is also in development to control the camera using this accessory, which will include the ability to trigger the shutter and record video, making this a must-have remote accessory for many professionals.

Price and Availability
The Nikon D4 will be available in late February 2012 for the suggested retail price of $5999.95.^*

To see the new D4 D-SLR and other new Nikon products, visit Nikon at the 2012 International Consumer Electronics Show (CES) at booth # 11039 from January 10-13th, 2012 in Las Vegas, NV.

Press Contacts: MWW Group
Geoff Coalter | gcoalter@mww.com | 201-507-9500
Matt Kopacz | mkopacz@mww.com | 201-507-9500

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics.  For more information, dial (800) NIKON-US or visithttp://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

* Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

http://robertscamera.com/sb-910-speedlight.html

And, in fact, it’s the few things you could gripe about that have seen changes. For example, Nikon’s claiming the LCD menu system has been reworked and is now easier and more intuitive to use. Which, well, it needed to be, frankly. Also, they’ve replaced the film gels of the SB-900 with hard gels this time, for more durability and ease-of-use. Both good ideas.

But the thing that’s going to perk up most of your ears, I suspect, is that they’ve made changes to the thermal cut-off feature. Whereas previous implementations just turned your flash off to prevent you from slagging the thing as you stood there firing flashes like they were bullets in a Bruce Willis flick, the new version will merely cut back on the power until things cool down enough. So, while not quite 100%, your flash will stilll be usable at all without taking the rather unadvised (and possible warranty-affecting) route of turning the cut-off off entirely.

Otherwise, you’re looking at a power output of 34GN (meters at ISO 100, 35mm zoom, FX, standard pattern), three flash patterns, a zoom range of 17-200mm, and auto-detection for FX or DX format, plus the two included gels and the foot. There’ll be an optional gel pack with more hard gels, and covers for “select camera models” to make a moisture resistant seal between the foot and the hotshoe for those drizzly days. MSRP will e sitting at $549.99 and availability is expected to start around the middle of next month, although as always we recommend you place one of our no-commitment preorders if you want to be among the very first to get one.

• 1 NIKKOR VR 10-30mm f/3.5-5.6 – this is the standard kit zoom, with an effective focal range of 27-81mm. Notice the inclusion of VR, as well. This lens will come in colors coordinated to your chosen body. This lens is so far only available in a kit.
• 1 NIKKOR VR 30-110mm f/3.8-5.6 - 81-297mm equiv. This is the expected telephoto brother to the standard kit zoom. It looks like if you buy this in a 2 lens kit it’ll also be color coordinated. If you want to pick one up separate later, it’ll set you back $249.95, and we’ll maybe carry it in either black or white. We’re still looking into that.
• 1 NIKKOR 10mm f/2.8 pancake lens - No mirrorless system is complete with a small pancake prime for the street photography crowd, and for the Nikon 1 system that’s this 27mm equivalent prime right here. It’s available in some 2-lens kits with the bodies where it’ll be, you guessed it, color-coordinated. You can add it separate for $249.95, same as the other lens, and also probably in black or white.
• 1 NIKKOR VR 10-100mm f/4.5-5.6 - aimed at people wanting to shoot movies more, the 27-270mm equiv all-in-one zoom also features a powered zoom mechanism (ie, you don’t have to twist a zoom ring by hand, more like the rocker switch on point-and-shoots). The rocker switch can be seen towards the bottom of the lens, where you’d normally expect to see the AF/MF switch. This lens adheres to the Henry Ford policy and only comes in black, and so far as I can see can only be bought separately for $749.95

New to the V1 over the lower-level J1 are things like a 921,000 pixel LCD instead of the more pedestrian 421,000 pixel one, an all metal body build, an integrated EVF with 1.44 million dots of resolution, a flash hotshoe (though not on-axis, boooo), a mechanical shutter in addition to the electronic one (giving you a shutter speed range of  30 – 1/4000 with the mechanical), and stereo mic input.

Thanks to the advanced port and hotshoe, the V1 can take an external flash unit (the SB-N5) or a GPS unit (the GN-100), both custom-made for just the V1.

Following the Jody Factor, the Nikon 1 V1 comes in Henry Ford’s favorite color, black. Presumably only with matched black lens for the kits. As I understand, there’ll be several kits for the V1, including one with the standard 10-30mm VR (27-81mm equiv), one with the 10-30mm VR and a 10mm f2.8 pancake prime, and one with the 10-30mm VR and a 30-110mm VR (81-297mm equiv). Prices start at $899.95 for the one lens kit and go up to $1,149.95 for either two lens kit.

Press release after the jump (same as the J1):

The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer’s needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

“The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “Nikon’s new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability.”

One Purpose: A Revolutionary New System
The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it’s a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance. The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it’s the next best thing to being there as memories unfold.

Nikon’s exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera’s rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera’s advanced functions, further unleashing creative potential.

The Fastest One
From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world’s fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world’s fastest continuous shooting speed2. So go ahead and capture a best friend’s high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot
Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone’s hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon’s View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies. Users are also able to connect and share Motion Snapshot files using Nikon’s my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends
Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.

Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new “F” (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user’s lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon’s Smart Photo Selector
The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon’s new Smart Photo Selector feature strives to deliver a perfect image every time. When a “can’t miss” photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera’s pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo. What’s more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies
The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras
The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it’s the world’s smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options. The V1 camera also features Nikon’s new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

1 NIKKOR Lenses and Accessories
Building upon a 75 year legacy of NIKKOR lenses and optical excellence, the new 1 NIKKOR lens system has been developed to push the boundaries of what’s possible. Experience as the world leader in optical engineering has driven Nikon to create a compact, lightweight lens system that provides users with stunning image quality. New technology in these lenses includes a Silent Stepping Motor (STM) for whisper quiet AF and zoom during operation and while shooting movies. Additionally, this high performance system places Nikon’s VR II image stabilization technology inside lenses to minimize instances of camera shake. The result is sharp images in a variety of challenging lighting conditions, even while handheld.

The new system offers a lens for every occasion. The camera kit includes a color-matched 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (27-81mm 35mm equivalent) for optimal focal range in a small lens. For those needing maximum versatility, a 1 NIKKOR VR 30-110mm f/3.8-5.6 lens (81-297mm equivalent) is available, or users can explore their creative side with a color matched 1 NIKKOR 10mm f/2.8 pancake lens (27mm equivalent). For the movie enthusiast, a new 1 NIKKOR VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens will be available. This new lens is Nikon’s first powered zoom, and provides smooth and silent changes in focal length while recording movies. Additionally, the FT-1 F-mount adaptor for legacy NIKKOR lenses will be available in the future, so that photographers can utilize their collection of quality NIKKOR lenses.

Price and Availability
The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail price4 of $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail price4 of $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)

2: The world’s fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses

3: Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF).

4: Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time

*Comparison models include the Nikon D3100, Sony NEX-5, NEX-2 NEX-C3 NEX-5N, Olympus E-PL1s, E-PL2, E-P3, E-PL3, Panasonic G10, GF-2, GH2, G3 Samsung NX-10, NX100

Getting us started is the Nikon 1 J1. Snazzy name, I know. The J1 is the more “entry-level” of the two bodies, and features a 10.1 megapixel sensor with a 2.7x crop. Yup, 2.7x, or what Nikon is calling the new “CX” format. Like their FX and DX systems, any image stabilization to be had will be in-lens and not in-body. You see the picture around back on a 3″ LCD with a low-end 461,000 dots of resolution. The body is mixed metal chassis with composite parts, so, it’s a bit more rugged that your average entry-level DSLR, more on par with Nikon’s D7000 for build.

It seems that the thing to do for any new entry into this interchangeable lens compact market is to brag about having the world’s fastest AF, and Nikon doesn’t drop the ball. The Nikon 1 system is launching with a 73-point AF system that uses a hybrid process of switching between contrast-detect and phase-detect methods as needed to back up this newest claim to the world’s fastest.

The dial on the back only shows P&S style scene modes, but the specs table says there’s PASM up in here, so, we’ll have to get further clarification on that. It may or may not have proper manual modes. If it does, you’ll be diving through menus for them, though.

On the plus side, the J1 can pull off 10fps at full rez with AF every frame, if you lock AF at the onset you can get 60FPS (!). Additionally, there’s a Smart Photo Selector mode that’s shoot 20 photos at 30fps, discard everything with notable “bad” qualities, then look through the remainder for photos with “good” aspects and keep the best five for you.

The ISO range is 100-3200 native, and pushes to 6,400. Probably a reasonable stopping point giving the uniquely small size of this sensor for Nikon. The J1 includes a small built-in flash with a guide number of 5, and has no accessory port to expand upon this.

And, of course, the system does shoot 1080 HD video, and records to the now standard SD/SDHC/SDXC format.

The Nikon 1 J1 will come as a kit with a VR 10-30mm f3.5-5.6 (27-81mm equiv) lens in black, silver, white, red, or pink for $649 or so. And, as a bonus, the 10-30mm will be color matched to the body, for you fashion-conscious folks. (Or, if you and your buddy plan this, you can get two colored kits and swap lenses to rock that svelte two-tone look.)

Read more in the press release after the break:

The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer’s needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

“The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “Nikon’s new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability.”

One Purpose: A Revolutionary New System
The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it’s a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance. The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it’s the next best thing to being there as memories unfold.

Nikon’s exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera’s rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera’s advanced functions, further unleashing creative potential.

The Fastest One
From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world’s fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world’s fastest continuous shooting speed2. So go ahead and capture a best friend’s high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot
Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone’s hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon’s View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies. Users are also able to connect and share Motion Snapshot files using Nikon’s my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends
Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.

Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new “F” (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user’s lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon’s Smart Photo Selector
The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon’s new Smart Photo Selector feature strives to deliver a perfect image every time. When a “can’t miss” photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera’s pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo. What’s more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies
The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras
The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it’s the world’s smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options. The V1 camera also features Nikon’s new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

1 NIKKOR Lenses and Accessories
Building upon a 75 year legacy of NIKKOR lenses and optical excellence, the new 1 NIKKOR lens system has been developed to push the boundaries of what’s possible. Experience as the world leader in optical engineering has driven Nikon to create a compact, lightweight lens system that provides users with stunning image quality. New technology in these lenses includes a Silent Stepping Motor (STM) for whisper quiet AF and zoom during operation and while shooting movies. Additionally, this high performance system places Nikon’s VR II image stabilization technology inside lenses to minimize instances of camera shake. The result is sharp images in a variety of challenging lighting conditions, even while handheld.

The new system offers a lens for every occasion. The camera kit includes a color-matched 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (27-81mm 35mm equivalent) for optimal focal range in a small lens. For those needing maximum versatility, a 1 NIKKOR VR 30-110mm f/3.8-5.6 lens (81-297mm equivalent) is available, or users can explore their creative side with a color matched 1 NIKKOR 10mm f/2.8 pancake lens (27mm equivalent). For the movie enthusiast, a new 1 NIKKOR VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens will be available. This new lens is Nikon’s first powered zoom, and provides smooth and silent changes in focal length while recording movies. Additionally, the FT-1 F-mount adaptor for legacy NIKKOR lenses will be available in the future, so that photographers can utilize their collection of quality NIKKOR lenses.

Price and Availability
The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail price4 of $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail price4 of $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)

2: The world’s fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses

3: Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF).

4: Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time

*Comparison models include the Nikon D3100, Sony NEX-5, NEX-2 NEX-C3 NEX-5N, Olympus E-PL1s, E-PL2, E-P3, E-PL3, Panasonic G10, GF-2, GH2, G3 Samsung NX-10, NX100