
Sony is expanding its NEX line upwards with the new NEX-7. Notable (and welcome) additions to this pro-geared NEX model are a fatter, chunkier grip and a built-in 2 million dot 0.5″ OLED electronic viewfinder. The kind you actually put your eye up to when you want a more stable shooting position and to block sunlight so you can check framing and exposure better. Right there on the back, next to the usual 3″ LCD.
The NEX-7 appears to share similar 24 megapixel sensor as the A77, but tops out at a piddling 10 frames per second (it fixes both AF and AE at the beginning on continuous shooting, unlike the Alpha models). The simple controls of the other NEX models expand for the better on the NEX-7, with the addition of two command dials on the top shoulder in addition to the jog wheel around back, forming what Sony is branding (because Sony, like Apple, brands everything) its “TRINAVI” user interface.
The LCD around back is the same 3″ 921,000 dot found on this entire generation of Sonys, and it’s of the tilt flavor. The “Photo Creativity Touch” mode is gone here, Sony assuming if you’re after a camera of this spec you’re probably not looking to have your hand held along the way. The body will be made of well-finished metal, like the other models below it. The NEX-5 felt like it could be used to beat up muggers in a pinch, and then document the incident for the cops after, and I expect no less from this NEX-7. All the usual Sony features are shoved in there as well (3D, Sweep panorama, 1080 video, smile detection, yadda yadda yadda.) There’s no in-body IS on the NEX seires, you’ll have to look to the new lenses if you need to fix those caffeine jitters (like yours truly).
The NEX-7 seems like a really cool camera, and later this year you’ll be able to find out if it lives up to the specs for $1200, or $1350 if you need an E mount 18-55 to get started. Hard core pros, though, might skip the 18-55mm until they’ve read about some of the new lenses announced for the E system in my next post.
Pictures and press release after the jump, as always.
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