That slice of friggin’ gorgeous right there is Olympus’ long-awaited entry into the professional market with its ground-breaking Micro Four Thirds interchangeable lens compact series. These cameras, unlike DSLRs, lack a mirror assembly, which cuts down on noise and drastically cuts back on size. Instead of the mirror, they rely on a live view feed to compose your images, often with the rear LCD. They offer most of the advantages of DSLRs in a package that can be notably smaller, especially in the lens department.

But, up until the past year or so, they’ve had a few weak areas. Auto-focus speeds, since they lack phase-detect AF, have been a mixed back, leaning towards slow. a problem which Olympus has soundly put to rest with the focus speeds of its third generation Pen bodies (E-P3, E-PL3, E-PM1), whose AF perform rivals–if not bests–my D700′s.

And then there’s been the matter of that live view thing. A lot of pros don’t like the idea of composing with an LCD, which forces you to hold the camera in an unsteady away-from-the-body stance, and can have issues in daylight. Some bodies have had built-in EVFs (electronic viewfinders), or optional ones, but they’ve been so-so to merely good. The OM-D E-M5 seeks to solve that as well, building in a new breed of high-resolution EVF with an impressive 120fps refresh rate. We’re still looking for the specs on res, but if they haven’t stepped back from their last optional ones, then the enhanced refresh rate should make this start rivaling an actual prism viewfinder.

So, what else is up with this new beast? One, it looks like a film SLR. A lot like it. But it’s small. Tiny. Not much bigger than the E-PL3 (and only then because of the viewfinder), and smaller than the Panasonic G3 overall. It’s made of magnesium, and sees the return of Olympus’ much-renowned weather-sealing (just look back through this blog to all the times I used my naked E-3 in the rain if you’re curious about how good that reputation is). The body is fully weather-sealed, as is the grip. The sealing is only complete, however, with a weather-sealed lens. of which there are few currently. The recently-announced 12-50mm is one. The newly announced 60mm f2.8 macro (true 1:1) is another. And more will likely be coming.

Additionally, there are dual control wheels on the top deck, like most advanced DSLRs, stylishly reworked to match the classic aesthetic. Above the viewfinder and below the hot-shoe you’ll find Olympus’ advanced accessory port, so this’ll continue to support awesome accessories like the LED macro light. The available HLD-6 grip is modular, and you can install a chunkier front grip, a vertical grip, or both. Both extra grips have a release and command dial built onto them. Like the NEX system, a small slip-on flash is provided, but none is built-in otherwise.

Specs on the E-M5 are equally swank past the body. It’s got a 16.mp Four Thirds sensor (2x crop), a revamped AF system that can read the image at 240fps during continuous drive to work its contrast-detect magic, 3D tracking (a la Nikon) added to the AF system, a world’s-first 5-way in-body IS system (horizontal, vertical, pitch, yaw, roll), 9fps in continuous high mode, a 3″ 610,000 dot multi-touch OLED tilt-screen, a TruePic VI image processor, ISO 100-25,600, and the usual compliment of Oly art filters. You get scene modes as well as PASM, and of course there’s raw support too.

To support the new OM-D (OM Digital) line, which Oly is seeing as a step-up form it’s existing Pen series, there’re two new lenses and a new flash announced too. The lenses are both primes, a 75mm f1.8 telephoto (150mm equiv), and a 60mm f2.8 macro (with a magnification scale instead of a distance one). The new FL-600R flash has a GN of 36 at ISO 100, a built-in LED so it can be used for lighting video, and wireless control so it doesn’t even have to be on your camera.

The OM-D E_M5 will be available starting at $999.99 body only, in silver or black. $1,099.99 will get you it in a kit with non-weather-sealed 14-42mm II, or $1,299.99 for a kit with the weather-sealed 12-50mm power zoom.

Interested in getting your hot mitts on one of the new OMs? We don’t blame ya, but we do suggest you hit the link below to get on our preorder list. Or, hit the jump for pictures of everything and the press release.

http://robertscamera.com/om-d-e-m5-body-only.html

CLASSIC OM DESIGN REVIVED INTO A NEW STATE OF THE ART DIGITAL CAMERA – THE BEGINNING OF THE NEW: OLYMPUS OM-D E-M5

The Olympus E-M5 Unites an Intuitive Built-In Electronic Viewfinder with the World’s First*15-Axis Image Stabilization and World’s Fastest*2 Autofocusing System inside a Powerfully Portable and Rugged Dustproof and Splashproof Body

CENTER VALLEY, Pa., February 7, 2012, 9:00pm – Today Olympus builds upon the 40-year legacy of the OM SLR film camera series and marks the beginning of the new digital imaging era with the launch of the Olympus E-M5, the first of the new Olympus OM-D (OM Digital) Series of Micro Four Thirds™ products. Designed to meet the needs of advanced photographers, the Olympus E-M5 is packed with a built-in electronic viewfinder, superior image technology, blazing fast speed and total creative control in a classic, rugged body ready for sand, sun, sleet or snow.

Evoking the classic design of the original OM Series introduced 40 years ago, and transforming it for the modern age, the Olympus OM-D Series is a new and entirely unique Micro Four Thirds camera system. It combines outstanding features found in the Olympus E-System DSLR line with those of the compact Olympus PEN® Series to meet the requirements of discerning photographers who demand more performance and portability from their interchangeable-lens cameras. The compact and ready-for-action Olympus E-M5 boasts breakthrough innovations inside, including:

• A built-in 120-fps (frames-per-second) refresh rate, high-resolution electronic viewfinder (EVF) with outstanding image quality, eye detect and intuitive functionality that enables real-time viewing of shooting conditions
• A 16.1-megapixel Live MOS Sensor and TruePic™ VI image-processing engine for superior image quality and high sensitivity
• The world’s first*1 5-axis image stabilizer to compensate for multi-directional camera shake during both still photography and HD moviemaking
• The world’s fastest*2 autofocusing system (FAST AF) plus new 3D AF tracking for improved performance following moving subjects at up to 9 frames-per-second
• A lightweight magnesium alloy body that is enhanced with the same dustproof and splashproof durability of the Olympus E-5 DSLR
• A tilting 3.0-inch touch screen OLED and new Movie Effects: One Shot Echo, for a semi-transparent frame at your whim and Multi Echo, for a multi-motion trail effect.

 

Intuitively Designed Electronic Viewfinder
The OLYMPUS E-M5 is the first Olympus interchangeable-lens camera to incorporate a 120-fps refresh rate, High-Definition electronic viewfinder with an eye sensor to seamlessly switch the display between the tilting, 3.0-inch touch screen OLED and the electronic viewfinder for ease-of-use, features a 100-percent field of view, maximum 1.15x magnification and an eye point of 18mm for fatigue-free viewing. Camera setting information, such as shutter speed, is displayed at the bottom of the viewfinder so photographers can concentrate on framing shots and take full advantage of an EVF’s ability to display the effects of various exposure adjustments and Art Filter effects – all without having to take the eye away from the viewfinder.

Superior Image Quality
The Olympus E-M5 uses a new 16.1 megapixel High-Speed Live MOS Sensor offering improved performance and exceptional clarity and speed in all aspects of image capture. Olympus’ TruePic VI image-processing engine dramatically improves image quality in low-light environments. The camera’s sensor allows for a maximum ISO of 25,600, and the dynamic range has been expanded for more faithful color reproduction.

Unprecedented 5-axis image stabilization
The Olympus E-M5 is distinguished by the world’s first 5-axis image-stabilization mechanism capable of reducing the effects of camera motion and image blur from five directions on stills and video, even including motion blur caused by the photographer walking or running. Previous IS mechanisms compensated for camera shake by addressing only two kinds of movement along the vertical and horizontal axis. However, camera shake can actually be caused by five different kinds of movement: horizontal shift, vertical shift, rotary motion, as well as the yaw and pitch. While some technology has attempted to correct for camera blur by building the Image Stabilization mechanism into the lens, the Olympus E-M5 IS mechanism is incorporated into the camera body itself so that all lenses mounted on the body can take advantage of this sophisticated technology, whether shooting stills or HD video.

Blazing Speed
Focus and shoot faster with record-breaking autofocus speed and imaging processing. The Olympus E-M5 employs the FAST (Frequency Acceleration Sensor Technology) AF system, introduced in the PEN E-P3, but with even greater speed. The 16MP Live MOS chip drives image data off the sensor at a blazing 240 frames-per-second, a 2X speed increase in Continuous Autofocus, with reduced image blackout enabling photographers to track fast action, Maximum frame rates have also increased more than 2X with a max frame rate of 9-fps in Single AF. A new 3D tracking AF system can follow the subject through the X-, Y- and Z-axes to dramatically improve focus on moving subjects. Paired with the M.ZUIKO DIGITAL ED 12-50-mm f3.5-6.3 electronic zoom lens for optimum focusing speed, fast camera start-up times and operational speeds enable the photographer to keep up with the most challenging shooting situations, while dual control dials and dedicated function buttons help them adjust settings on-the-fly.

Creative Freedom
The Olympus E-M5 features a 3.0-inch tilting OLED touch-screen to enable photographers to get up high or down low for any shot. The touch screen interface offers intuitive focus and release of the shutter and review and enlargement of images in playback with the touch of a finger. The new Live Bulb feature updates the Live View image on the OLED screen at pre-set intervals during long exposures and enables the user to preview continually unfolding action such as fireworks or waterfalls and adjust the exposure time accordingly while capturing the image at the desired moment. An innovative new interface, EVF Creative Control, produces a tone curve overlay on the viewfinder screen to enable separate adjustment of highlight and shadow brightness, white balance, magnification and aspect ratio can also be manipulated via the EVF

 

A new “Key Line” Art Filter joins ten other available filters on the Olympus E-M5 and enhances the edge lines of the image to make it look more like an illustration. New “Cross Process II” and “Dramatic Tone II” Art Filters provide variations on the popular existing filters, and the two new Echo effect for movies leaves a momentary residual image of a subject’s movements when activated during movie recording. Users who like to perform their movie post-editing on a PC will particularly appreciate the Full HD 1080i movie recording function, which adopts the MOV format (MPEG-4 AVC/H.264).

Powerful Portability and Rugged Durability
The striking, iconic design of the Olympus E-M5 is more than just looks; its magnesium alloy body is rugged enough to stand up to severe environmental conditions like heavy rain and blowing sand. The Olympus E-M5 employs internal seals extensively and, when the new M.ZUIKO DIGITAL ED 12-50 mm f3.5-6.3 EZ lens is attached, this combination delivers an integrated dustproof and splashproof camera system. The electronic viewfinder section of the body is also made of magnesium alloy to ensure durability, and the FL-LM2 Electronic Flash that ships with the camera features the same dustproof and splashproof construction.

New Lenses and Accessories for Every Shooting Challenge
The HLD-6 Power Battery Grip, in the same dust- and splashproof construction as the Olympus E-M5 body, is an adaptable, two-part grip that can be used either as a landscape grip for easier handling or as a portrait grip with an additional shutter release. The portrait grip accommodates an extra lithium-ion battery to supplement the one in the E-M5, thus extending battery life. The FL-600R electronic flash (GN 50 at ISO 200 or GN 36 at ISO 100) offers improved recharge time and enhanced flexibility and operability for movie recording, and with a wireless control option. Equipped with a built-in LED, the FL-600R can be used to light movies and as a brighter AF auxiliary light. The MMF-3 Four Thirds mount adapter is designed for mounting a Four Thirds Standard-compliant lens on a Micro Four Thirds Standard-compliant camera body. The MMF-3, which also features dust- and splashproof construction, is ideally suited for use with Olympus’ similarly constructed High Grade and Super High Grade lenses.

The Olympus E-M5 is compatible with all Micro Four Thirds-compliant lenses, including two new lenses that Olympus will introduce later this year: the M.ZUIKO DIGITAL ED 75mm f1.8 and the M.ZUIKO DIGITAL ED 60mm f2.8 macro. The 75mm lens is a high-quality metal design with fast aperture settings for portraits and indoor sports shooting, while the dustproof and splashproof 60mm lens features 1:1 macro and a closest shooting distance of just 7.5 inches.

*1 As of February 2012. Among interchangeable-lens cameras.
*2 As of November 2011. Among interchangeable-lens digital cameras on the market, and using Olympus’ in-house test conditions. In C-AF Tracking mode, maximum frame rate is 4.2fps.

U.S. Pricing and Availability
The Olympus E-M5 will be available in April and ships in the following configurations: 
Estimated Street Price:
$999.99 (Body only, available in Black and Silver)
$1,299.99 (Black or Silver body with black M.ZUIKO Digital ED 12-50 mm f3.5-6.3 EZ lens)
$1,099.99 (Black body with black M.ZUIKO DIGITAL 14-42 mm f3.5-5.6 II R lens)
For a complete list of specifications, visit the Olympus website: http://olympusamerica.com/cpg_section/product.asp?product=1583

To find out more about the OM-D E-M5, visit the OM-D site at: www.olympusomd.com

Journalists interested in more information, review units and high-resolution images of the Olympus E-M5 should contact Keith Gordon, Mullen Public Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://asset.olympusamerica.com/login/.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

 

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holders.
©2012 Olympus Imaging America Inc.

# # #

Olympus Imaging Corp. and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote the standard. Now we are pleased to announce that three more companies have recently declared their support for the standard and will be introducing products compliant with the Micro Four Thirds System standard.

ASTRODESIGN, Inc., a developer of advanced imaging-related equipment, such as the 4K camera system, that incorporates the latest technology; Kenko Tokina Co., Ltd., one of the world’s leading manufacturers and developers of interchangeable lenses for digital and film SLR cameras; and Tamron Co., Ltd., an internationally renowned manufacturer of precision optics who has been providing powerful, high-quality lenses for a wide variety of fields for more than half a century. With the addition of exciting new products from these companies, the Micro Four Thirds lineup will become much more diverse, further increasing the potential of this advanced digital imaging system.

As the originator of the Four Thirds System and Micro Four Thirds System standards, Olympus Imaging Corp. will continue to develop and enhance the product lineup for both standards to meet the diverse needs of our customers.

ASTRODESIGN, Inc.

A Japanese company established in 1977 that designs and develops professional video equipment and measurement/analysis-related equipment. Well known for developing the world’s first programmable signal generator and the Ultra HDTV image processor devices used at Expo 2005 Aichi, Japan.

ASTRODESIGN, Inc. Website
http://www.astrodesign.co.jp/english/

Kenko Tokina Co., Ltd.

A Japanese company established in 1957 that designs and develops a wide variety of photographic supplies and optical products. It is Japan’s largest manufacturer/seller of lens filters.

Kenko Tokina Co., Ltd. Website
http://www.kenkoglobal.com/

Tamron Co., Ltd.

A Japanese company established in 1950 that designs and develops interchangeable SLR camera lenses, lens units for surveillance, as well as ultra-precision optical components based on the integration of advanced optical, electronic and precision machinery engineering technologies.

Tamron Co., Ltd. Website
http://www.tamron.co.jp/en/

The outlines of the standards can be checked at the Four Thirds website

http://www.four-thirds.org/en/
http://www.four-thirds.org/en/microft/index.html

Coming are the 30mm f/2.8 EX DN and 19mm f/2.8 EX DN. One to two stops faster than the kit zooms that typically come with either system, it’ll be exciting to see them in action. And we’re pretty sure that Sigma can make a prime -just recently our Website Manager, Derek, picked up an older Sigma AF 28mm f/2.8 for Nikon and has been pretty much besotted with it.

As for the alphabet soup, the new DN designation stands for “Digital Neo.”

You can read the offical press release here, and the post from Sigma’s blog here.

• Wide-angle converter DMW-GWC1 converts the 14mm (28mm equiv) to 11mm (or 22m equiv)
• Telephoto converter DMW-GTC1 converts the 42mm (84mm equiv) end of the kit zoom to 84mm (168mm equiv)
• Macro converter DMW-GMC1 reduces your minimum focusing distance down to .14m (5.5″), but doesn’t tell how to calculate the change in magnification from such.
• Fisheye converter DMW-GFC1 er, makes things fisheye. A 120 degree one, though.

Compatability for them is as follows:

And, in addition to all that, this is the first M.ZUIKO lens from Olympus to feature the build quality and weather-sealing that made their mid-range ZUIKO line-up for 4/3 so respected. I personally owned two lenses from that line-up, and got to use a third for a while, and I can attest to their quality and weather-sealing, so, if this new one lives up to that legacy, it’ll be a trooper, and lend some much anticipated “pro” quality to what for years now has focused on being a consumer system. Now, if only it were a bit faster, but, I suspect there’ll always be compromises inherent in making compact zooms.

The 12-50 EZ will begin being available sometime in January, with an MSRP of $499.99. It’s up for preorder on our site here, and you can read the press release after the jump.

Olympus® Introduces a New Micro Four Thirds® Lens – That Delivers PEN Performance In the Toughest Conditions.

Olympus’ First Micro Four Thirds Lens with an Electronic Zoom is Quiet, Versatile and Designed to Deliver a Range of Images in a Compact, Dust- and Splashproof Body

CENTER VALLEY, Pa., December 14, 2011 – Olympus adds to its powerfully simple and growing PEN family with the first fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) delivers smooth, quiet zooming that gives you versatility, portability and maximizes the performance of the Olympus PEN® compact system cameras.

The sophisticated new lens has a zoom ratio of approximately 4.2x, allowing photographers to capture anything from detailed, wide-angle group shots to medium telephoto-range images so you can get up close and personal for intimate portraits of children and pets – even indoors. The photographer can control the zooming speed by turning the barrel – slowly for drama, quickly for performance, or at an intermediate rate. Manual zooming is also available for those looking to take full control.

In macro mode, which can be set by pushing the zoom ring forward while depressing the macro button on the side of the lens, focusing is possible between 8 and 20 inches for close-up shooting with a maximum image magnification of 0.72X (35mm camera equivalent). The L-Fn (Lens Function) button suspends the autofocusing operation temporarily to avoid unintended focusing on obstacles that appear suddenly between the camera and the subject.

Perfect for brilliant still images and high-definition (HD) video capture, the Movie & Still Compatible (MSC) M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ has also been enhanced with a linear motor that drives smooth and quiet autofocusing for stress-free shooting.

New lens elements and glass materials ensure the clearest possible imaging performance, and the proven dust and splashproof mechanism originally featured in the Four Thirds SHG (Super High Grade) series lenses is now incorporated for the first time in a Micro Four Thirds System lens. Multiple sealing rings, fitted throughout the lens body, prevent water splashes and dust from penetrating, making the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ a versatile zoom lens for the toughest conditions.

U.S. Pricing and Availability
M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ: Available Mid-January 2012
Estimated Street Price: $499.99

For a complete list of specifications, visit: http://olympusamerica.com/cpg_section/product.asp?product=1582

Journalists interested in more information, review units and high-resolution images of the Olympus PEN cameras and M. Zuiko lenses and accessories should contact Keith Gordon, Mullen Public Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://www.getolympus.com.

Then, the GF2 came out, and it was a bit less exciting as Panasonic made it clear the line was moving closer to the Pen series. And with the GF3, almost all the controls had disappeared, leaving a lot of shooters feeling a bit unhappy, and longing for a proper replacement to that GF1.

And, today, we finally have it, in the form of a new, third line from Panasonic: the GX1.

For those of you remembering the GFX1 kit, where that X stood for the inclusion of a power zoom lens, you’ll be rewarded to know the X continues to indicate that this body has been optimized for those power zoom, HD video-oriented lenses. And, to support that, the video recording is finally up to a full 1080 AVHCD, being drawn from a new, higher resolution 16 megapixel sensor.

So, what exactly is new in this long-awaited body otherwise? Well, the ISO cap has scooted all the way over to 12,800, it has dual-axis level gauges (as well as an orientations sensors, we hear. The GF1 relied on information from OIS lenses for this, and non-OIS lenses left you rotating your portrait shots yourself), and there’s a new (and improved, we’re guessing) external viewfinder in the form of the DMW-LVF2. The LCD is disappointingly the same size and same resolution (that 460,000 dot resolution has been a bit long in the tooth for a while now), but you do get to add touchscreen now, for what you think that’s worth. Updates to the AF cycle rate also promise AF speeds up to 10% faster than their last generation, and who knows how much faster than the two-gen old GF1.

As for the rest, how about an easy-to-read comparison table of key specs? You got it.

The GX1 will be available in three kits: body only, with regular 14-42mm, and with the new power-zoom 14-42mm, starting maybe sometime next month. More pictures and press release after the jump.

Panasonic Announces Newest Compact System Camera, Lumix GX1 Excels In Speed, Image Quality And Size

The LUMIX GX1 Finds the Perfect Balance of Size and Performance – Making it the Ideal ‘Everyday’ Digital Camera for Professionals and Photo Enthusiasts Alike

SECAUCUS, NJ (November 7, 2011) – Panasonic today announces its latest Compact System Camera (CSC), the LUMIX DMC-GX1, which joins Panasonic’s award-winning LUMIX G Series of digital cameras, which are acclaimed for their high image quality with small and compact body and lenses. The new LUMIX GX1 features a 16.01-megapixel Live MOS sensor and Venus Engine, helping to ensure real-to-life images through excellent resolution, image rendering and color reproduction. Even in low-light situations and at maximum 12800 high ISO sensitivity, the LUMIX GX1 can produce stunning photos and videos, and because of its compact size it can be easily carried for daily use.

“Panasonic expects the LUMIX GX1 to please a lot of photo enthusiasts who have been eager for a technology upgrade comparable to the LUMIX DMC-GF1, which continues to be a very popular digital camera with dedicated followers who appreciate the compact size, yet high quality of photos and video,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The LUMIX GX1 is an extremely flexible and capable digital camera with fast AF speeds and outstanding image quality. Plus with a built-in flash and a hot shoe allowing for accessories like an external view finder, the GX1 is a powerful compact system camera that is small enough to be a photographer’s everyday camera choice.”

The LUMIX GX1, like all the models in Panasonic’s LUMIX G Series of CSC, adopts Contrast AF for its focus system, so focusing is controlled by the image sensor. When compared with the Phase difference system AF, Contrast AF achieves higher accuracy especially when shooting with a bright lens with small F value. For instance, the accuracy of Contrast AF is approximately 90% while Phase difference AF is approximately 60% at F1.4. Additionally, with the precise Contrast AF system, the LUMIX GX1 achieves high resolution through an optimal balance of resolution and noise reduction, thus producing lifelike image rendering and highly precise Auto Exposure and white balance. To further advance the Contrast AF, the LUMIX GX1?incorporates full-area focusing, making it possible to set focus on any point in the field of view. With the LUMIX GX1’s 3.0-inch touch LCD screen, frame composition is intuitive and easy.

The LUMIX GX1 features an ultra high-speed Light Speed AF*, which means it can Auto Focus in approximately 0.09 second. This is achieved by reducing the detection time for focusing by the synchronizing the lens and sensor at 120 fps. Plus, the newly-added focus mode AFF (AF Flexible) locks on the focus when the shutter button is half-pressed, however, if the subject moves, the focusing is reset to get the best results. Combined with the Touch AF control, setting and focusing on the subject is incredibly easy and quick.

The touch-control system of the LUMIX GX1 lets users set the focus on the subject by simply touching it on the large, 460,000-dot wide-viewing angle LCD. Users can even release the shutter by touching the screen. Once locked on the subject with a touch, the LUMIX GX1 tracks the subject, even when it moves, using the AF tracking function. With a touch on the screen, users can select the part and the size of the AF area, choosing from 1-area AF, Multi-area AF with 23 AF areas and Pinpoint AF, which allows extremely precise focus setting.

Despite its compact size, the LUMIX GX1 is extremely intuitive to operate, with an optimized layout of control buttons, a mode dial and dedicated function buttons. Users can customize the two external buttons and two menus tabs to settings they most frequently use so they are easily accessible. In addition, a total of four custom setting patterns can be stored to the camera’s model dial – one on ‘C1’ and three on ‘C2.’ Furthermore, the LUMIX GX1 was designed to enhance its ergonomics, with a grip that fits naturally and comfortably in the hand, despite its flat profile and compact design. Plus, the LUMIX GX1 has a more tactile texture and the mode dial is easy to turn and features print that is easy to read and won’t easily wear.

The LUMIX GX1 can record 1920 x 1080 at 60i, with sensor output of 30p, full-High Definition videos in the AVCHD format which excels in both compression efficiency and compatibility with AV equipment for playback. In addition to the practical full-time AF, the Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing at the subject, the focus is shifted so it stands out. With a dedicated video record button on the top, users can instantly start recording videos while shooting photos without any having to make any extra setting adjustments. Along with the full-HD video capabilities, the LUMIX GX1 also features high-quality sound, recorded with Dolby® Digital Stereo Creator. Videos can also be recorded in MP4 format for playback on a PC or other portable electronic devices without having to convert the files.

Other features of the new Panasonic LUMIX GX1 compact system camera include:

A new Level Gauge, which lets the camera detect the horizontal/vertical angle of view with its internal level working with the sensor. In addition, photos shot in portrait aspect will be automatically displayed vertically, regardless of which lens is used.

One Push AE adjusts exposure with a single press of the “Fn” (Function) button when it is over/under exposed, which is especially useful when shooting outdoors with open aperture or indoors with fast shutter speed.?

Dust Reduction System helps to eliminate dust or foreign matter getting inside the LUMIX GX1 when lenses are being changed. By placing a supersonic wave filter in front of the Live MOS sensor that vibrates vertically around 50,000 times per second, the filter repels dust and other particles effectively.

Zoom operation can be controlled with touch control when either of Panasonic’s new LUMIX X Power Zoom lenses are attached. And the zoom speed can also be adjusted in two steps for more precise control.

Popular iA and iA Plus modes for beginners looking for automatic shooting in both still and video modes.

Increased energy consumption and an approximately 11%** longer battery life when compared to the LUMIX DMC-G3, which also uses the same battery pack DMW-BLD10.

The LUMIX G Series is a robust system of bodies and lenses, featuring a total of 14 Micro Four Thirds lenses including the new power zoom X lens – standard zoom lens, telephoto zoom lens, single focal length lens, wide-angle lens, fish-eye lens, macro lens, and even a 3D lens – to fit a variety of shooting scenarios and occasions.

The Micro Four Thirds System products are joining today’s Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GX1 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adapter for the unlimited number of lens properties. The LUMIX GX1 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style, including: external flashes, PL filters, ND filters, MC protectors, remote shutter, zoom level, battery packs, AC adaptor, DC coupler, straps, cases, bags and more. Plus, with the LUMIX GX1’s hot shoe on the top, users can attach the optional tilt-shift Live View Finder (DMW-LVF2), with approximately 1.4x and 1,440,000-dot equivalent, 100% field of view.

The Panasonic LUMIX DMC-GX1 will be available in black and silver bodies in mid-December and in the following kit options: DMC-GX1-X with the LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S (H-PS14042) lens will have a suggested retail price (SRP) of $949.99; the DMC-GX1-K with the 14-42 standard zoom for an SRP of $799.99; and the DMC-GX1, body only for an SRP of $699.99.

* The time for focusing on the subject is measured with LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S (H-PS14042) to move the lens position to “2m” from the “infinity” position. The zoom is positioned at its widest end. Panasonic measurement method
**Based on a CIPA Standard.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Company information for journalists is available at www.panasonic.com/pressroom.

# # #

The lenses are the M.Zuiko Digital 12mm f2 ED and the M.Zuiko Digital 45mm f1.8 ED. Both feature Oly’s MSC tech which’ll make them better for video focusing than the first generation M.Zuiko lenses were, and the elegant looking metal construction gives them a bit more of a serious air than the other lenses as well. With Micro Four-Thirds’ 2x crop, their effective field of views will be 24mm and 90mm respectively, making them good choices for street/landscape work and portraits. Also respectively.

The flash is the FL-300R. The R means this works with Olympus’ remote flash system, and can be controlled by many on-board flashes as well as older models like the FL-500R. It’s got a GN of 19m at ISO 100, and has a pretty decent tilt range, but no swivel. It also sports what I’ll forever consider the traditional “tourist” aesthetic.

The 14mm will run around $800, the 45mm around $400, and the flash around $160.

All of the bodies feature the same basic guts and are differentiated by body and control options instead. Not to say that’s a bad thing. While the sensor sticks at the same 12ish megapixels that Olympus thinks is the sweet-spot for these types of cameras, the processor has been upgraded to new TruePic VI processor, and the AF has been improved with a new Frequency Acceleration Sensor Technology (FAST) system. And by “improved” I mean I’ve heard tell it can check AF 120 times a second and Olympus is already talking about it rivaling many DSLR AF systems. There’re 35 AF areas, and you can group them into 3×3 areas for tracking active subjects.

Other features across all models include ISO support up to 12,800, 1080i HD video, three-mode in-body Image Stabilization, the most effective dust-reduction system I’ve ever used, multiple aspect ratios, multiple exposure, and the Pen series’ infamous Art Filters.

The E-PM1 sits as the most consumer/point-and-shoot step-up oriented of the three brothers. The controls are pretty minimal compared to the two models above it, and the reward for that is that the body is right about the same size as Olympus’ fairly tiny XZ-1 compact.

So,what’s the difference between this body and the next step up, the E-PL3? Well, luckily, the advanced hotshoe port isn’t one of them. It’s still sitting there, inviting you to use the external viewfinder or nifty macro light Oly makes for the Pen bodies. Three more buttons (delete, zoom, and Fn) have disappeared, as has the mode dial. The screen is back to being fixed, and is downgraded to a more pedestrian 460,000 pixel LCD. It’ll be available in a bunch of colors: black, white, silver, red, purple, and brown. For a shot around back and the press release, hit the jump.

NOT ONE, NOT TWO, BUT THREE NEW OLYMPUS PEN CAMERAS BRING YOUR CREATIVE VISION TO LIFE

Compact Portable Bodies Deliver Incredible Image Quality, Speed and In-Camera Creativity

CENTER VALLEY, Pa., June 30, 2011 – Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed. With a new 12.3-megapixel Live MOS Image Sensor, TruePic™ VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera.

In addition to these great shared capabilities, each new model offers unique features:

• PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.

• PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.

• PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.

Superior Image Quality
A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanks to the Olympus PEN E-P3 camera’s built-in flash and the E-PL3 and E-PM1 cameras’ bundled accessory flash. Each camera comes equipped with an AF illuminator and ISO up to 12,800. To improve color and speed, the new Olympus PEN cameras feature the new TruePic VI Image Processing Engine. Photos and HD videos will be crisp and clear thanks to three modes of in-body image stabilization and the award-winning Olympus Dust Reduction System.

Blazing FAST AF Speed
The new Olympus PEN cameras use a variety of features to achieve speed rivaling that of the professional Olympus E-5 DSLR. Focus and shoot faster with the new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor and new frequency acceleration sensor technology (FAST) autofocus system. The FAST AF Tracking System features 35 separate focus points spread over nearly the entire sensor, enabling pin-point focusing accuracy on small subjects wherever they appear in the frame. Selectable 3×3 groups within the 35-point area are especially effective when shooting active subjects. The cameras’ fast shutter response times ensure you will never miss a shot, even in the toughest shooting environments.

Creative Freedom
Olympus PEN series cameras bring a new level of creative freedom to the shooting experience and enable instant experimentation and gratification. The new PEN Series features full 1080 60i high-definition video. Push the direct HD video button to instantly start filming in either AVCHD or AVI formats with uncompressed CD-quality.

In-camera creative features such as Art Filters, Multiple Exposure, Aspect Ratios and In-Camera Editing allow photographers to capture the world as they see it. Art Filters set Olympus PEN images and videos apart from the pack. Since they’re built into the camera, Art Filters can achieve dramatic results on the go without the need for a computer or editing software. All filters can be applied to both still shots and HD movies.

The Olympus PEN family offers several ways to capture artistic visions. Apply up to 10 Art Filters (Depending upon model: Diorama, Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone) in the camera while shooting. Vary images by mixing and matching Art Filters to achieve your creative vision or by applying effects, including the new Star Light and White Edge to frame photos the way you want after capture.

These Olympus PEN cameras add a new dimension to photographs by shooting dynamic 3D photos in any situation from macro to landscape. Simply select the 3D Photo Mode, release the shutter and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera, resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

Easy to Use with New User Interfaces, Menu Structures and Button Layouts
All three Olympus PEN cameras have a 3-inch, high-resolution display. Controlling the E-P3 is simple to use with its three-inch, touch-sensitive 614,000 pixel OLED, consuming much less energy than the traditional LCD. The display has a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. The intuitive and practical touchscreen makes it easy to navigate the camera’s new menus and graphic user interface. Going through a day’s photos is easy by scrolling through and enlarging photos with the tap of a finger. The E-PL3 features a tilting 3-inch 460,000 pixel LCD screen that offers the flexibility to capture moments from a variety of angles. The E-PM1 features a 3-inch 460,000 pixel display. All three cameras feature a newly designed Graphical User Interface. The font and graphics used in the menus offer improved visibility and quality to render elegant graphical menus that are attractive and easy-to-use. The E-P3 incorporates a rotational dial and sub-dial on the back of the camera. With just their thumb, users can fine-tune aperture and exposure time in an instant – without the need to switch between menus. Fans of hands-on shooting will love the three customizable buttons that can be assigned to the user’s favorite functions.

All of the Olympus PEN cameras are compatible with SDHC, SDXC and UHS-1 memory cards for greater speed and capacity and can work with Eye-Fi cards for instant uploads.

New Lenses and Accessories for Every Shooting Challenge
Today Olympus is proud to announce several new Movie & Still Compatible (MSC) lenses with high-speed lens drive mechanisms delivering near-silent autofocus during still shooting and high-definition (HD) video capture. New accessories include optional body grips and the FL-300R external flash to complement the PEN series perfectly and broaden the creative horizons for any photographer. The growing Olympus PEN MICRO Four Thirds family now features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters. Each new PEN comes packaged with the re-sculpted M.ZUIKO DIGITAL 14-42mm II R f3.5/5.6 II R zoom lens (28mm-84mm equivalent) or the M.ZUIKO DIGITAL 17mm f2.8 prime lens. Designed with Movie & Still Compatibility (MSC), experience near-silent operation, enabling you to shoot HD movies in stereo with amazing clarity.

• M.Zuiko Digital ED 12m f2.0 lens: This high-speed, single-focal-length, wide-angle lens is ideal for shooting everything from high-quality, dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body and a snap focus ring that allows photographers to pan focus with a distance indicator.

• M.Zuiko Digital ED 45mm f1.8 lens: This single focal length portrait lens has a beautiful shallow depth of field, which allows for background blurring effects that are not possible with previous kit lenses. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.

• FL-300R Compact Flash: This flash functions on all three PEN cameras as a bounce flash as well as a wireless remote flash with enough power for most every shooting situation. It is designed in silver to match the new PEN lineup.

U.S. Pricing / Product Configurations
Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price: $899.99

Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens
Estimated Street Price: $899.99

Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens
Estimated Street Price to be announced

All of the bodies feature the same basic guts and are differentiated by body and control options instead. Not to say that’s a bad thing. While the sensor sticks at the same 12ish megapixels that Olympus thinks is the sweet-spot for these types of cameras, the processor has been upgraded to new TruePic VI processor, and the AF has been improved with a new Frequency Acceleration Sensor Technology (FAST) system. And by “improved” I mean I’ve heard tell it can check AF 120 times a second and Olympus is already talking about it rivaling many DSLR AF systems. There’re 35 AF areas, and you can group them into 3×3 areas for tracking active subjects.

Other features across all models include ISO support up to 12,800, 1080i HD video, three-mode in-body Image Stabilization, the most effective dust-reduction system I’ve ever used, multiple aspect ratios, multiple exposure, and the Pen series’ infamous Art Filters.

The E-PL2 was the bottom of the Pen line, but this new E-PL3 moves up to the middle of the line. Either way, as you’d expect, there are some things the bigger bro has that this model doesn’t. The E-PL3 has a smaller, slimmer body than the E-P3, and will come in black, white, red, or silver. The built-in popup flash (although a small external one is included in the box) , secondary control wheel, and dedicated EV comp button are gone, leaving a more point-and-shoot feeling control scheme using a combined four-way controller and jog wheel. The touchscreen is gone, and the resolution is down to 460,000 dots, but it’s still OLED. And, to ease the sting a little, the E-PL3′s screen is articulated, although tilt only. No swivel here, loyal fans of articulated displays.

It’s worth pointing out real quick that while the controls are simplified, the Pen series is now in its third year of looking absolutely gorgeous in all its incarnations. Check out more pics of the Pen Lite E-PL3 and the press release after the jump.

NOT ONE, NOT TWO, BUT THREE NEW OLYMPUS PEN CAMERAS BRING YOUR CREATIVE VISION TO LIFE

Compact Portable Bodies Deliver Incredible Image Quality, Speed and In-Camera Creativity

CENTER VALLEY, Pa., June 30, 2011 – Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed. With a new 12.3-megapixel Live MOS Image Sensor, TruePic™ VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera.

In addition to these great shared capabilities, each new model offers unique features:

• PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.

• PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.

• PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.

Superior Image Quality
A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanks to the Olympus PEN E-P3 camera’s built-in flash and the E-PL3 and E-PM1 cameras’ bundled accessory flash. Each camera comes equipped with an AF illuminator and ISO up to 12,800. To improve color and speed, the new Olympus PEN cameras feature the new TruePic VI Image Processing Engine. Photos and HD videos will be crisp and clear thanks to three modes of in-body image stabilization and the award-winning Olympus Dust Reduction System.

Blazing FAST AF Speed
The new Olympus PEN cameras use a variety of features to achieve speed rivaling that of the professional Olympus E-5 DSLR. Focus and shoot faster with the new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor and new frequency acceleration sensor technology (FAST) autofocus system. The FAST AF Tracking System features 35 separate focus points spread over nearly the entire sensor, enabling pin-point focusing accuracy on small subjects wherever they appear in the frame. Selectable 3×3 groups within the 35-point area are especially effective when shooting active subjects. The cameras’ fast shutter response times ensure you will never miss a shot, even in the toughest shooting environments.

Creative Freedom
Olympus PEN series cameras bring a new level of creative freedom to the shooting experience and enable instant experimentation and gratification. The new PEN Series features full 1080 60i high-definition video. Push the direct HD video button to instantly start filming in either AVCHD or AVI formats with uncompressed CD-quality.

In-camera creative features such as Art Filters, Multiple Exposure, Aspect Ratios and In-Camera Editing allow photographers to capture the world as they see it. Art Filters set Olympus PEN images and videos apart from the pack. Since they’re built into the camera, Art Filters can achieve dramatic results on the go without the need for a computer or editing software. All filters can be applied to both still shots and HD movies.

The Olympus PEN family offers several ways to capture artistic visions. Apply up to 10 Art Filters (Depending upon model: Diorama, Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone) in the camera while shooting. Vary images by mixing and matching Art Filters to achieve your creative vision or by applying effects, including the new Star Light and White Edge to frame photos the way you want after capture.

These Olympus PEN cameras add a new dimension to photographs by shooting dynamic 3D photos in any situation from macro to landscape. Simply select the 3D Photo Mode, release the shutter and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera, resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

Easy to Use with New User Interfaces, Menu Structures and Button Layouts
All three Olympus PEN cameras have a 3-inch, high-resolution display. Controlling the E-P3 is simple to use with its three-inch, touch-sensitive 614,000 pixel OLED, consuming much less energy than the traditional LCD. The display has a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. The intuitive and practical touchscreen makes it easy to navigate the camera’s new menus and graphic user interface. Going through a day’s photos is easy by scrolling through and enlarging photos with the tap of a finger. The E-PL3 features a tilting 3-inch 460,000 pixel LCD screen that offers the flexibility to capture moments from a variety of angles. The E-PM1 features a 3-inch 460,000 pixel display. All three cameras feature a newly designed Graphical User Interface. The font and graphics used in the menus offer improved visibility and quality to render elegant graphical menus that are attractive and easy-to-use. The E-P3 incorporates a rotational dial and sub-dial on the back of the camera. With just their thumb, users can fine-tune aperture and exposure time in an instant – without the need to switch between menus. Fans of hands-on shooting will love the three customizable buttons that can be assigned to the user’s favorite functions.

All of the Olympus PEN cameras are compatible with SDHC, SDXC and UHS-1 memory cards for greater speed and capacity and can work with Eye-Fi cards for instant uploads.

New Lenses and Accessories for Every Shooting Challenge
Today Olympus is proud to announce several new Movie & Still Compatible (MSC) lenses with high-speed lens drive mechanisms delivering near-silent autofocus during still shooting and high-definition (HD) video capture. New accessories include optional body grips and the FL-300R external flash to complement the PEN series perfectly and broaden the creative horizons for any photographer. The growing Olympus PEN MICRO Four Thirds family now features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters. Each new PEN comes packaged with the re-sculpted M.ZUIKO DIGITAL 14-42mm II R f3.5/5.6 II R zoom lens (28mm-84mm equivalent) or the M.ZUIKO DIGITAL 17mm f2.8 prime lens. Designed with Movie & Still Compatibility (MSC), experience near-silent operation, enabling you to shoot HD movies in stereo with amazing clarity.

• M.Zuiko Digital ED 12m f2.0 lens: This high-speed, single-focal-length, wide-angle lens is ideal for shooting everything from high-quality, dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body and a snap focus ring that allows photographers to pan focus with a distance indicator.

• M.Zuiko Digital ED 45mm f1.8 lens: This single focal length portrait lens has a beautiful shallow depth of field, which allows for background blurring effects that are not possible with previous kit lenses. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.

• FL-300R Compact Flash: This flash functions on all three PEN cameras as a bounce flash as well as a wireless remote flash with enough power for most every shooting situation. It is designed in silver to match the new PEN lineup.

U.S. Pricing / Product Configurations
Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price: $899.99

Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens
Estimated Street Price: $899.99

Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens
Estimated Street Price to be announced

 

Other features across all models include ISO support up to 12,800, 1080i HD video, three-mode in-body Image Stabilization, the most effective dust-reduction system I’ve ever used, multiple aspect ratios, multiple exposure, and the Pen series’ infamous Art Filters.

The E-P3 sits on top of this new line-up as the flagship. It looks largely like the E-P2 before it, so, no surprises there. It’s still got a bunch of physical buttons and a mode dial, and it has the advanced hotshoe port to support the external viewfinder or the nifty macro light. In enhancement news, the grip is now removable via a thumb-screw mechanic, so you can use it or not as suits you. Also, the 3″ OLED display is up to 614,000 dots resolution and is touch-enabled, including touch to focus. The E-P3, being the top of the Pen line, also has a built-in flash, for what that’s worth to you out there. Looks like it’ll come in black, silver, and that cool retro white and tan that I continue to love so much. For more pictures and the full press release, hit the jump.

OLYMPUS® LAUNCHES THE PEN® E-P3:
ARE YOU PEN READY?

Compact, All-Metal, Premium, Classic-Style Camera Delivers Incredible Power, Amazing Image Quality with Record-Breaking Autofocus and Touch Display

CENTER VALLEY, Pa., June 30, 2011 – Today Olympus announces a new flagship PEN camera designed for the hobbyist or advanced photographer who desires superior image quality, FAST (Frequency Acceleration Sensor Technology) Autofocus Tracking System and total creative control in a body portable enough to travel the world: the PEN E-P3.

The powerful Olympus PEN® E-P3 is the ultimate PEN camera for visual expression, delivering professional image quality, the World’s Fastest AF** speed, a huge selection of built-in creative features and an easy-to-use interface, all elegantly packaged in a classic, all-metal body with full-advanced controls. Two new M. Zuiko prime lenses also join the family of six MICRO Four Thirds® lenses, to expand the broad options offered to imaging enthusiasts.

Look what you can do with the new Olympus PEN E-P3. It blends high-quality still images expected of a digital single lens reflex (DSLR) camera with high-definition (HD) video, AC3 Dolby Digital audio (comparable to studio recordings) and In-Camera Creativity in an ultra-portable body. The PEN E-P3 has it all.

Outstanding New Features:

• 12.3 MP Live MOS Sensor – Utilizing new Fine Detail Processing Technology for greater detail in the photograph, the sensor is optimized to maximize the performance of all M. Zuiko digital lenses in all shooting conditions;
• TruePic VI Image Processor – This new image engine, designed specifically for the Olympus PEN, features Real Color Technology for improved color reproduction and faster speeds;
• FAST AF – To meet the demand for focusing speed, Olympus has introduced the new FAST AF Tracking System. The FAST AF Tracking System features 35 focus points as well as new Tracking AF to ensure fast & accurate focus each and every time;
• Low Light Performance – AF Illuminator / Built In Flash / ISO to 12,800;
• Fast Shutter Response – Never miss a shot again with fast shutter response time of less than 60 milliseconds;
• Full HD Movie – Shoot up to 29 minutes of full 1080i HD video in either AVCHD or AVI formats; and
• 3-inch 614,000 pixel OLED Touch screen – Bright high-resolution screen features a newly-designed touch interface that provides an innovative touch display solution.

“With a classic, compact, all-metal body reminiscent of the Olympus PEN E-P1, the PEN E-P3 offers an unprecedented level of portability to help you capture great images and videos on the go,” said Katie Roseman, senior product manager, Olympus Imaging America Inc. “This camera has the creative flexibility to give you a true professional experience.”

Superior Image Quality
A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanks to the camera’s built-in flash, AF illuminator and ISO up to 12,800. To improve color and speed, the Olympus PEN E-P3 features the new TruePic VI Image Processing Engine. Photos and HD videos taken with the PEN E-P3 will be crisp and clear thanks to three modes of in-body image stabilization. Image stabilization built into the camera’s body enables photographers to take advantage of this feature with every lens. The camera’s award-winning Supersonic Wave Filter™ patented Dust Reduction System vibrates to remove dust and other particles from the front of the image sensor, capturing it on an adhesive membrane every time the camera is turned on.

Blazing Speed
The Olympus PEN E-P3 uses a variety of features to achieve speed rivaling that of the professional Olympus E-5 DSLR. Focus and shoot faster with the camera’s new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor and new FAST AF Tracking System. The Olympus PEN E-P3 offers 35 separate focus points spread over nearly the entire sensor, enabling the camera to pin-point focus accuracy on small subjects wherever they appear in the frame. Selectable 3×3 groups within the 35-point area are especially effective when shooting active subjects. The camera’s fast shutter response time ensures that you will never miss the shot, even in the toughest shooting environments.

Creative Freedom
Olympus PEN series cameras put you in the director’s chair, offering a new level of freedom to the creative shooting experience and enabling instant experimentation, feedback and gratification. For the first time, the Olympus PEN E-P3 features full 1080 60i HD Video. Push the direct HD video button to instantly start filming your HD video with a choice between ACVHD and AVI formats with uncompressed CD-quality 16 bit/44.1kHz Linear PCM stereo recording or AC3 Dolby Digital Audio.

In-camera features such as Art Filters, Multiple Exposure and In-Camera Editing enable photographers to capture the world as they see it. The Olympus PEN E-P3 features 10 Art Filters: Diorama, Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone. The camera also features nine Art Filter variations and enhancements, including new Pale & Light Color II, and five Art Filter Effects, including new Star Light and White Edge. The new Art Filter Bracketing function helps you develop multiple pictures utilizing different Art Filters with a single shot, making it possible to experiment with several different photographic effects at the same time. Photographers can use Art Filters in all shooting modes: shutter priority, aperture priority, manual and program auto modes for expanded control. All Art Filters can be applied to both still shots and Standard Definition or HD movies. Art Filters set the Olympus PEN E-P3‘s images and videos apart from the pack. Since they’re built into the camera, Art Filters can help you achieve dramatic results on the go without the need for a computer or editing software.

The Olympus PEN E-P3 adds a new dimension to photographs by shooting dynamic 3D photos in any situation from macro to landscape. Recreate a sense of depth like that of the original scene. Simply select the 3D Photo Mode, release the shutter, and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

Expanded Control Combined with Ease of Use
Controlling the Olympus PEN E-P3 is simple with its next-generation, three-inch, touch-sensitive 614,000 pixel OLED display. Consuming much less energy than the traditional LCD, this display has a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. With the camera’s new intuitive graphic user interface and touchscreen, it is easy to capture a picture, change camera settings or navigate the Live Guide controls by simply touching the screen. Going through a day’s photos is easy by scrolling through and enlarging photos with the tap of a finger.

The Olympus PEN E-P3’s built-in, pop-up flash makes it easy to illuminate low-light subjects, reduce red-eye and fill in dark areas. The camera is compatible with SDHC, SDXC and UHS-1 memory cards for greater speed and capacity and can be utilized with the Olympus PENPAL® or various Eye-Fi™ cards for instant wireless uploads to your favorite social or photo sharing websites.

Olympus has added a rotational dial, sub-dial and two new function buttons to the back of the PEN E-P3 so photographers can make rapid changes to menu settings and maximize the camera’s performance. With a thumb, photographers can adjust aperture and exposure time in an instant without switching between menu selections. Hands-on shooters will appreciate the two customizable buttons they can assign to favorite functions. Photographers will appreciate how the camera’s mode dial enables access to basic settings.

The Level Gauge in the Olympus PEN E-P3 is a tremendous benefit for architectural photographers who must ensure that images of buildings are as centered and true as the walls of the buildings themselves. This feature detects the camera’s pitch and roll during Live View operation so photographers can make sure subjects appear where they should in the frame.

New Lenses and Accessories for Every Shooting Challenge
The Olympus PEN MICRO Four Thirds family features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters. The Olympus PEN E-P3 comes packaged with the Movie & Still Compatible (MSC) ED m14-42mm II R f3.5/5.6 zoom lens (28mm-84mm equivalent) or the m17mm f2.8 (34mm equivalent). Today, Olympus is proud to announce several new Movie & Still Compatible (MSC) lenses with high-speed, near-silent autofocus during still shooting and high-definition (HD) video capture. Also, several new accessories will complement the PEN E-P3 perfectly and broaden the creative horizons for all PEN photographers.

• M. Zuiko Digital ED 12m f2.0 lens (24mm equivalent): This high-speed, single-focal–length, wide-angle lens is ideal for shooting everything from dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body and a snap ring that enables photographers to pan focus with a distance indicator.

• M. Zuiko Digital ED 45mm f1.8 lens (90mm equivalent): This single focal length portrait lens has a beautiful shallow depth of field, which enables the background blurring effects not possible with the 14-42mm kit zoom lens. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.

• FL-300R Compact Flash: This flash functions as a bounce flash and wireless remote flash with enough power for nearly any shooting situation. Photographers can use it in tandem with the camera’s built in pop-up flash, or as an alternative to it. It is designed in silver to match the new PEN lineup.

• MCG-2 Exchangeable Camera Grip: Available exclusively for the PEN E-P3, this comfortable grip enhances the grip area of the camera to fit any photographer’s hands perfectly. It is available in black and beige.

Availability
The Olympus PEN E-P3 kit will be available in stylish black, white and silver, starting in August 2011. It includes the PEN E-P3 body, lens, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.

U.S. Pricing / Product Configurations
Olympus PEN E-P3 Body with MSC M. Zuiko Digital ED 14-42mm II R f3.5/5.6 Zoom Lens
Estimated Street Price: $899.99

Olympus PEN E-P3 Body with MSC M. Zuiko Digital ED 17mm f2.8 Prime Lens
Estimated Street Price: $899.99