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Winners in Olympus E-PL1 Contest Announced

The winners of Olympus’ recent E-PL1 contest have been announced. 6 finalists are getting a free Olympus E-PL1 Micro Four Thirds camera and five grand to flesh their video proposals into real projects. Then, one of those six will be chosen as the grand winner and the creative staff sent to the Olympus-sponsored US Open Tennis Championships, where their work will be aired on the giant video board at the Arthur Ashe Stadium. Not too shabby.

All six video proposals are on Olympus’ YouTube channel. Or in the press release. Both linked below.



Olympus Pen System Gets Firmware Update

Olympus has pre-announced (seriously, guys, what’s up with pre-announcing firmware these days? How’s that even work) new firmware for the entire Pen system due out one hot week from today (that’d be April 22, don’t say I ever made you do math on a weekday).

From the press release:

CENTER VALLEY, Pa., April 15, 2010 – Olympus today announces the release of new firmware that improves auto focus performance for still images and high-definition (HD) video recording for the Olympus PEN E-P1, E-P2 and E-PL1 cameras. The firmware update will also enable the menu and recorded image to be displayed on the E-P2 and E-PL1 LCD while the VF-2 electronic viewfinder is in use.

The firmware update improves the autofocus speed for the E-P1, E-P2 and E-PL1’s still image capture with all Four Thirds and Micro Four Thirds lenses. In addition, the update improves auto focus tracking in continuous auto focus (C-AF) mode when shooting movies and using the new M. Zuiko Digital™ ED 9-18mm F4.0-5.6 and M. Zuiko Digital ED 14-150mm F4.0-5.6 lenses. These lenses are Olympus’ first movie and still [picture] compatible (MSC) lenses and are optimized to achieve accurate and silent auto focus while shooting HD videos.

“This firmware update makes the popular PEN series cameras even more functional for photo enthusiasts and movie-makers alike,” said John Knaur, senior marketing manager, PEN & E-System, Olympus Imaging America Inc. “The improved auto focus speed will make it even easier to capture outstanding, high-quality images and HD videos.”

The new firmware will be available on Olympus’ Web site starting on April 22, 2010. Click on the following link to learn more about the update and gain access to the firmware updater application:http://www.getolympus.com/penupdate.

The M. Zuiko Digital ED 9-18mm F4.0-5.6 lens will be available in May 2010, and the M. Zuiko Digital ED 14-150mm F4.0-5.6 lens will be available in June 2010.

Journalists interested in more information, review units and high-resolution images of the Olympus PEN series cameras, M. Zuiko Digital lenses and E-System accessories should contact Jeff Hluchyj, Mullen Public Relations, (617) 226-9939 or jeff.hluchyj@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5719 / (800) 622-6372 orjennifer.colucci@olympus.com, or visit the Olympus website: www.getolympus.com.



Olympus Posts Slew of E-PL1 Videos

Olympus, maker of tough, waterproof point-and-shoots and DSLR’s that I’ve been famously known to run under a sink and stand-on at parties, only to then photograph the onlookers, and co-pioneers of the mirror-less compact interchangeable lens camera frontier, sent us an email today telling us about their new YouTube video spots about their E-PL1.

These 11 short videos are aimed to help you all through the various highlights of the E-PL1, and to help explain what it offers over regular compacts (‘point and shoots”), or the full-blown DSLR boat anchors like I carry. So, if you’ve got a few minutes and an interest in one of the hottest new camera types in decades, why not hop over and watch a few?



Olympus Targets Lucrative Harley Davidson Market

So, in what has to be the most… unexpected… corporate alliance I’ve heard lately, Olympus America announced earlier today it’s partnership with motorcycle legend Harley Davidson.

Yes. Harley Davidson.

From the press release:

“Olympus consumers live active lifestyles and demand quality products,” said Nadine Clark, product manager, Olympus Imaging America Inc. “Whether you’re a two-wheeled novice, a seasoned road warrior or just enjoy the look, the new Harley-Davidson accessory cases are for you.”

Well, can’t argue that, can you? Me, I still hold out hope for the leather-chain-stud treatment on an actual camera.



Olympus’ New PEN: E-PL1

So, if you read any of the same blogs I do, you’ll have already read about this many times by now, but for those of you who haven’t, or just really want my input on the matter, Oly announced a third sibling in the PEN line-up today.

This new one, the E-PL1, is already being billed as “the affordable PEN,” although in fact it’s the most mainstream of the three that sets it apart. It adds a pop-up flash, and retains the E-P2′s wonderful support for that hot shoe-mounted EVF. The core specs remain in the usual ballpark: 12.3 megapixels on a 4/3 sensor, in-body IS, art filters, and 720p HD video (now with a dedicated record button. Ooh, shiny).

The major changes really are in the design, which doesn’t really sacrifice anything to looks (although a Mr Charlie Sorrel over at Wired seems to be of quite the opposite opinion), with this camera clearly being the true entry-level PEN we’ve been waiting to see ever since it became clear the E-P1 wasn’t gunning for a pro market.

How can I tell? It’s the controls on the rear here. Gone are the “advanced” jog wheels, and enter a few buttons which leave it looking…. yup, like a modern point and shoot. Go ahead, click the image there to see them large. Again, and maybe it’s just my familiarity and love of the E-3 (itself widely known for having a friggin lot of buttons), but I’ll have to disagree with Mr. Sorrel’s assessment of this being a button-heavy mess here too. It’s controls are clearly designed to provide a smooth transition from high-end point and shoots.

Anyway, we’ll have more to come on this shooter soon, but, if you don’t need jog wheels and have been eyeing the Pen system waiting for a cheaper option, it looks like your time is finally coming.




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