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Olympus Releases All Black E-P2 Kit, Jody Grober Is The Likely Audience

If there’s one thing my boss is good at, it’s helping pros get the equipment they need. If there’s a second thing, it’s complaining when cameras don’t come in “professional” black. So, Jody Grober, this kit is for you.

At its heart, it’s the same E-P2 with 17mm f2.8 pancake prime that’s been available for a while. So, you’re talking 13 megapixels, a 3″ LCD, full-time LiveView, Olympus’ dust-reduction system and in-body sensor-shift image stabilization, and those find-them-fun-or-hate-them-passionately art filters (including multiple exposure.) And they’re adding the previously optional FL-14 flashgun to the package. And the lens and flash are now black.

Think you can handle that? Good. Estimated pricing is about the same as the current kit without the flash, so, basically you get the black paint and the flash for free. Can’t beat that, now can you?

Coming, er, sometime?



Olympus Pen System Gets Firmware Update

Olympus has pre-announced (seriously, guys, what’s up with pre-announcing firmware these days? How’s that even work) new firmware for the entire Pen system due out one hot week from today (that’d be April 22, don’t say I ever made you do math on a weekday).

From the press release:

CENTER VALLEY, Pa., April 15, 2010 – Olympus today announces the release of new firmware that improves auto focus performance for still images and high-definition (HD) video recording for the Olympus PEN E-P1, E-P2 and E-PL1 cameras. The firmware update will also enable the menu and recorded image to be displayed on the E-P2 and E-PL1 LCD while the VF-2 electronic viewfinder is in use.

The firmware update improves the autofocus speed for the E-P1, E-P2 and E-PL1’s still image capture with all Four Thirds and Micro Four Thirds lenses. In addition, the update improves auto focus tracking in continuous auto focus (C-AF) mode when shooting movies and using the new M. Zuiko Digital™ ED 9-18mm F4.0-5.6 and M. Zuiko Digital ED 14-150mm F4.0-5.6 lenses. These lenses are Olympus’ first movie and still [picture] compatible (MSC) lenses and are optimized to achieve accurate and silent auto focus while shooting HD videos.

“This firmware update makes the popular PEN series cameras even more functional for photo enthusiasts and movie-makers alike,” said John Knaur, senior marketing manager, PEN & E-System, Olympus Imaging America Inc. “The improved auto focus speed will make it even easier to capture outstanding, high-quality images and HD videos.”

The new firmware will be available on Olympus’ Web site starting on April 22, 2010. Click on the following link to learn more about the update and gain access to the firmware updater application:http://www.getolympus.com/penupdate.

The M. Zuiko Digital ED 9-18mm F4.0-5.6 lens will be available in May 2010, and the M. Zuiko Digital ED 14-150mm F4.0-5.6 lens will be available in June 2010.

Journalists interested in more information, review units and high-resolution images of the Olympus PEN series cameras, M. Zuiko Digital lenses and E-System accessories should contact Jeff Hluchyj, Mullen Public Relations, (617) 226-9939 or jeff.hluchyj@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5719 / (800) 622-6372 orjennifer.colucci@olympus.com, or visit the Olympus website: www.getolympus.com.



Olympus’ New PEN: E-PL1

So, if you read any of the same blogs I do, you’ll have already read about this many times by now, but for those of you who haven’t, or just really want my input on the matter, Oly announced a third sibling in the PEN line-up today.

This new one, the E-PL1, is already being billed as “the affordable PEN,” although in fact it’s the most mainstream of the three that sets it apart. It adds a pop-up flash, and retains the E-P2′s wonderful support for that hot shoe-mounted EVF. The core specs remain in the usual ballpark: 12.3 megapixels on a 4/3 sensor, in-body IS, art filters, and 720p HD video (now with a dedicated record button. Ooh, shiny).

The major changes really are in the design, which doesn’t really sacrifice anything to looks (although a Mr Charlie Sorrel over at Wired seems to be of quite the opposite opinion), with this camera clearly being the true entry-level PEN we’ve been waiting to see ever since it became clear the E-P1 wasn’t gunning for a pro market.

How can I tell? It’s the controls on the rear here. Gone are the “advanced” jog wheels, and enter a few buttons which leave it looking…. yup, like a modern point and shoot. Go ahead, click the image there to see them large. Again, and maybe it’s just my familiarity and love of the E-3 (itself widely known for having a friggin lot of buttons), but I’ll have to disagree with Mr. Sorrel’s assessment of this being a button-heavy mess here too. It’s controls are clearly designed to provide a smooth transition from high-end point and shoots.

Anyway, we’ll have more to come on this shooter soon, but, if you don’t need jog wheels and have been eyeing the Pen system waiting for a cheaper option, it looks like your time is finally coming.




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