While there’s no doubt on paper that this year’s two big pro DSLRs, the Canon EOS-1D X and the Nikon D4, are monstrous superstars, you don’t have to look very far (or very long) online before you find an all-too-familiar cry against the “unfairly” high prices of these cameras (with announced initial retail prices of $6,800 and $5,999.95 respectively). And, while many a working pro knows that like it or not, that’s just the cost of a tool in their trade, a lot of hobbyists might not have the same perspective on such daunting price tags.
So, after seeing a used Canon EOS-1D body come in this morning, I got curious to sit down and see just how bad things have become with pricing, and what features you get for those prices. And, I came up with the following information:
Nikon
Nikon was the first of the big two out with a digital SLR. The D1 was introduced in the now-dusty year of 1999, and had a massive 2.7 megapixel sensor and a price tag of $5,500 body only (1999 currency). Because getting high-yield sensors was difficult and expensive, Nikon opted to use a lesser-known film size, the APS-C standard, for its sensor size, creating the 1.5x crop factor DX format that it still uses in many bodies to this day. If we compare specs and prices adjusted for inflation, this is how it stacks up next to its newest incarnation:
| D1 (1999) | D4 (2012) | |
| Price | $5,500.00 | $5,999.99 |
| Price (Adjusted to 2011 USD) | $7,468.58 | $5,999.99 |
| Megapixels | 2.74 | 16.2 |
| Sensor Size | 15.6mm x 23.7mm (APS-C DX) | 36.0mm x 23.9mm (Full Frame) |
| Sensor Type | CCD | CMOS |
| ISO Range | 200-1,600 | 100-12,800 |
| AF Points | 5 | 51 |
| Frames-per-second | 4.5 (21 shots) | 10/11 (depends on card) |
| Metering | 1,005 pixel | 91,000 pixel |
| LCD | 2″ 120,000 dot | 3.2″ 921,000 dot |
| X-Sync | 1/500 | 1/250 (1/8000 FP) |
| Shutter Speeds | 30 – 1/16,000 | 30-1/8,000 |
| Movie | None | 1080 HD |
Canon
Canon was a bit later to the DSLR game, coming out near the end of 2001 with its EOS-1D camera. It launched with a then-unusual 1.3x APS-H sensor packing 4.48 megapixels, and a 2001 price tag of $6,499.
| EOS-1D (2001) | EOS-1D X (2012) | |
| Price | $6,499.00 | $6,800.00 |
| Price (Adjusted to 2011 USD) | $8,306.60 | $6,800.00 |
| Megapixels | 4.48 | 18.1 |
| Sensor Size | 28.7mm x 19.1mm (APS-H) | 36.0mm x 24mm (Full Frame) |
| Sensor Type | CCD | CMOS |
| ISO Range | 200-1,600 | 100-51,200 |
| AF Points | 45 | 61 |
| Frames-per-second | 8 (16 shots) | 12 (unspecified) |
| Metering | 21 zone | 251 zone (100,000 pixel) |
| LCD | 2″ 120,000 dot | 3.2″ 1,040,000 dots |
| X-Sync | 1/500 | 1/250 (1/8000 FP) |
| Shutter Speeds | 30 – 1/16,000 | 30-1/8,000 |
| Movie | None | 1080 HD |
As you can see, with the prices adjusted for their relative purchasing power at the time, these new pro cameras are actually notably less than their predecessors, and feature generally dramatically improved specs at the same time. The problem with pricing perceptions has a lot more to do with an inattention to the declining value of the US dollar, and much less to do with any purported disconnects from the two big manufacturers. The relative cost of these imaging machines hasn’t changed drastically over the past decade (and the change that did happen was down in relative spending power, they cost less), but the amount of technology inside has. Which is pretty much as expected from technology (last year’s price, this year’s tech).






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