Sony has also announced three new primes, one of which carries the Zeiss branding. As usual, the names of the lenses really tell you all the pertinent bits, and so, without further ado, those names are:

• F2.0, 24 mm Carl Zeiss Distagon T* ZA SSM lens
• F1.8, 35 mm Sony DT lens
• F2.8, 85 mm Sony lens

The two Sony-branded lens are quite economic (although beware that the DT designation means it will only work on their crop bodies, A800 and 900 series users need not apply), at $200 for the 35mm, and $250 for the 85mm. The Zeiss carries a Zeiss-worthy price tag and will set you back a cool $1,250 when it hits the market.