We live in the mobile age, no doubt about it. According to some Pew research numbers from this summer, about 40% of American adults have what should be called a smartphone. And that number keeps going up. More and more people are browsing the web from their phones as a result. And, while we love our current web site, and think we’ve got the best looking one in our business, we got that by tailoring the experience for modern desktop browsers. If you’ve tried using our site on a mobile device, you might notice that things work less well on a 3-4″ screen that needs you to click things with your fingers.
So, we’ve been working hard for a little while in the background now to fix this by designing mobile versions of our sites specifically to how people use smartphones. We’ve spent a lot of time trying to make sure every reasonable feature you’d want from the desktop site is still there, but we’ve reorganized everything for a vertical flow, and optimized all the interactions to use big, easy to hit buttons, and not teeny-tiny little links. We’re working to make a mobile experience that goes beyond the sterile, drab, clunky one most sites offer, with confusing layouts and loads of missing features, and to make you a mobile site that feels just as powerful as our actual one, and just as intuitive as a well-made app.
And, we think we’re getting close. We’ve got some beta testers going over things right now, and you can expect to see these go live in the coming weeks. But, until then, how about some screenshots from an actual mobile device to show you what’s coming up?
Switch To Mobile Site