That slice of friggin’ gorgeous right there is Olympus’ long-awaited entry into the professional market with its ground-breaking Micro Four Thirds interchangeable lens compact series. These cameras, unlike DSLRs, lack a mirror assembly, which cuts down on noise and drastically cuts back on size. Instead of the mirror, they rely on a live view feed to compose your images, often with the rear LCD. They offer most of the advantages of DSLRs in a package that can be notably smaller, especially in the lens department.

But, up until the past year or so, they’ve had a few weak areas. Auto-focus speeds, since they lack phase-detect AF, have been a mixed back, leaning towards slow. a problem which Olympus has soundly put to rest with the focus speeds of its third generation Pen bodies (E-P3, E-PL3, E-PM1), whose AF perform rivals–if not bests–my D700′s.

And then there’s been the matter of that live view thing. A lot of pros don’t like the idea of composing with an LCD, which forces you to hold the camera in an unsteady away-from-the-body stance, and can have issues in daylight. Some bodies have had built-in EVFs (electronic viewfinders), or optional ones, but they’ve been so-so to merely good. The OM-D E-M5 seeks to solve that as well, building in a new breed of high-resolution EVF with an impressive 120fps refresh rate. We’re still looking for the specs on res, but if they haven’t stepped back from their last optional ones, then the enhanced refresh rate should make this start rivaling an actual prism viewfinder.

So, what else is up with this new beast? One, it looks like a film SLR. A lot like it. But it’s small. Tiny. Not much bigger than the E-PL3 (and only then because of the viewfinder), and smaller than the Panasonic G3 overall. It’s made of magnesium, and sees the return of Olympus’ much-renowned weather-sealing (just look back through this blog to all the times I used my naked E-3 in the rain if you’re curious about how good that reputation is). The body is fully weather-sealed, as is the grip. The sealing is only complete, however, with a weather-sealed lens. of which there are few currently. The recently-announced 12-50mm is one. The newly announced 60mm f2.8 macro (true 1:1) is another. And more will likely be coming.

Additionally, there are dual control wheels on the top deck, like most advanced DSLRs, stylishly reworked to match the classic aesthetic. Above the viewfinder and below the hot-shoe you’ll find Olympus’ advanced accessory port, so this’ll continue to support awesome accessories like the LED macro light. The available HLD-6 grip is modular, and you can install a chunkier front grip, a vertical grip, or both. Both extra grips have a release and command dial built onto them. Like the NEX system, a small slip-on flash is provided, but none is built-in otherwise.

Specs on the E-M5 are equally swank past the body. It’s got a 16.mp Four Thirds sensor (2x crop), a revamped AF system that can read the image at 240fps during continuous drive to work its contrast-detect magic, 3D tracking (a la Nikon) added to the AF system, a world’s-first 5-way in-body IS system (horizontal, vertical, pitch, yaw, roll), 9fps in continuous high mode, a 3″ 610,000 dot multi-touch OLED tilt-screen, a TruePic VI image processor, ISO 100-25,600, and the usual compliment of Oly art filters. You get scene modes as well as PASM, and of course there’s raw support too.

To support the new OM-D (OM Digital) line, which Oly is seeing as a step-up form it’s existing Pen series, there’re two new lenses and a new flash announced too. The lenses are both primes, a 75mm f1.8 telephoto (150mm equiv), and a 60mm f2.8 macro (with a magnification scale instead of a distance one). The new FL-600R flash has a GN of 36 at ISO 100, a built-in LED so it can be used for lighting video, and wireless control so it doesn’t even have to be on your camera.

The OM-D E_M5 will be available starting at $999.99 body only, in silver or black. $1,099.99 will get you it in a kit with non-weather-sealed 14-42mm II, or $1,299.99 for a kit with the weather-sealed 12-50mm power zoom.

Interested in getting your hot mitts on one of the new OMs? We don’t blame ya, but we do suggest you hit the link below to get on our preorder list. Or, hit the jump for pictures of everything and the press release.

http://robertscamera.com/om-d-e-m5-body-only.html

CLASSIC OM DESIGN REVIVED INTO A NEW STATE OF THE ART DIGITAL CAMERA – THE BEGINNING OF THE NEW: OLYMPUS OM-D E-M5

The Olympus E-M5 Unites an Intuitive Built-In Electronic Viewfinder with the World’s First*15-Axis Image Stabilization and World’s Fastest*2 Autofocusing System inside a Powerfully Portable and Rugged Dustproof and Splashproof Body

CENTER VALLEY, Pa., February 7, 2012, 9:00pm – Today Olympus builds upon the 40-year legacy of the OM SLR film camera series and marks the beginning of the new digital imaging era with the launch of the Olympus E-M5, the first of the new Olympus OM-D (OM Digital) Series of Micro Four Thirds™ products. Designed to meet the needs of advanced photographers, the Olympus E-M5 is packed with a built-in electronic viewfinder, superior image technology, blazing fast speed and total creative control in a classic, rugged body ready for sand, sun, sleet or snow.

Evoking the classic design of the original OM Series introduced 40 years ago, and transforming it for the modern age, the Olympus OM-D Series is a new and entirely unique Micro Four Thirds camera system. It combines outstanding features found in the Olympus E-System DSLR line with those of the compact Olympus PEN® Series to meet the requirements of discerning photographers who demand more performance and portability from their interchangeable-lens cameras. The compact and ready-for-action Olympus E-M5 boasts breakthrough innovations inside, including:

• A built-in 120-fps (frames-per-second) refresh rate, high-resolution electronic viewfinder (EVF) with outstanding image quality, eye detect and intuitive functionality that enables real-time viewing of shooting conditions
• A 16.1-megapixel Live MOS Sensor and TruePic™ VI image-processing engine for superior image quality and high sensitivity
• The world’s first*1 5-axis image stabilizer to compensate for multi-directional camera shake during both still photography and HD moviemaking
• The world’s fastest*2 autofocusing system (FAST AF) plus new 3D AF tracking for improved performance following moving subjects at up to 9 frames-per-second
• A lightweight magnesium alloy body that is enhanced with the same dustproof and splashproof durability of the Olympus E-5 DSLR
• A tilting 3.0-inch touch screen OLED and new Movie Effects: One Shot Echo, for a semi-transparent frame at your whim and Multi Echo, for a multi-motion trail effect.

 

Intuitively Designed Electronic Viewfinder
The OLYMPUS E-M5 is the first Olympus interchangeable-lens camera to incorporate a 120-fps refresh rate, High-Definition electronic viewfinder with an eye sensor to seamlessly switch the display between the tilting, 3.0-inch touch screen OLED and the electronic viewfinder for ease-of-use, features a 100-percent field of view, maximum 1.15x magnification and an eye point of 18mm for fatigue-free viewing. Camera setting information, such as shutter speed, is displayed at the bottom of the viewfinder so photographers can concentrate on framing shots and take full advantage of an EVF’s ability to display the effects of various exposure adjustments and Art Filter effects – all without having to take the eye away from the viewfinder.

Superior Image Quality
The Olympus E-M5 uses a new 16.1 megapixel High-Speed Live MOS Sensor offering improved performance and exceptional clarity and speed in all aspects of image capture. Olympus’ TruePic VI image-processing engine dramatically improves image quality in low-light environments. The camera’s sensor allows for a maximum ISO of 25,600, and the dynamic range has been expanded for more faithful color reproduction.

Unprecedented 5-axis image stabilization
The Olympus E-M5 is distinguished by the world’s first 5-axis image-stabilization mechanism capable of reducing the effects of camera motion and image blur from five directions on stills and video, even including motion blur caused by the photographer walking or running. Previous IS mechanisms compensated for camera shake by addressing only two kinds of movement along the vertical and horizontal axis. However, camera shake can actually be caused by five different kinds of movement: horizontal shift, vertical shift, rotary motion, as well as the yaw and pitch. While some technology has attempted to correct for camera blur by building the Image Stabilization mechanism into the lens, the Olympus E-M5 IS mechanism is incorporated into the camera body itself so that all lenses mounted on the body can take advantage of this sophisticated technology, whether shooting stills or HD video.

Blazing Speed
Focus and shoot faster with record-breaking autofocus speed and imaging processing. The Olympus E-M5 employs the FAST (Frequency Acceleration Sensor Technology) AF system, introduced in the PEN E-P3, but with even greater speed. The 16MP Live MOS chip drives image data off the sensor at a blazing 240 frames-per-second, a 2X speed increase in Continuous Autofocus, with reduced image blackout enabling photographers to track fast action, Maximum frame rates have also increased more than 2X with a max frame rate of 9-fps in Single AF. A new 3D tracking AF system can follow the subject through the X-, Y- and Z-axes to dramatically improve focus on moving subjects. Paired with the M.ZUIKO DIGITAL ED 12-50-mm f3.5-6.3 electronic zoom lens for optimum focusing speed, fast camera start-up times and operational speeds enable the photographer to keep up with the most challenging shooting situations, while dual control dials and dedicated function buttons help them adjust settings on-the-fly.

Creative Freedom
The Olympus E-M5 features a 3.0-inch tilting OLED touch-screen to enable photographers to get up high or down low for any shot. The touch screen interface offers intuitive focus and release of the shutter and review and enlargement of images in playback with the touch of a finger. The new Live Bulb feature updates the Live View image on the OLED screen at pre-set intervals during long exposures and enables the user to preview continually unfolding action such as fireworks or waterfalls and adjust the exposure time accordingly while capturing the image at the desired moment. An innovative new interface, EVF Creative Control, produces a tone curve overlay on the viewfinder screen to enable separate adjustment of highlight and shadow brightness, white balance, magnification and aspect ratio can also be manipulated via the EVF

 

A new “Key Line” Art Filter joins ten other available filters on the Olympus E-M5 and enhances the edge lines of the image to make it look more like an illustration. New “Cross Process II” and “Dramatic Tone II” Art Filters provide variations on the popular existing filters, and the two new Echo effect for movies leaves a momentary residual image of a subject’s movements when activated during movie recording. Users who like to perform their movie post-editing on a PC will particularly appreciate the Full HD 1080i movie recording function, which adopts the MOV format (MPEG-4 AVC/H.264).

Powerful Portability and Rugged Durability
The striking, iconic design of the Olympus E-M5 is more than just looks; its magnesium alloy body is rugged enough to stand up to severe environmental conditions like heavy rain and blowing sand. The Olympus E-M5 employs internal seals extensively and, when the new M.ZUIKO DIGITAL ED 12-50 mm f3.5-6.3 EZ lens is attached, this combination delivers an integrated dustproof and splashproof camera system. The electronic viewfinder section of the body is also made of magnesium alloy to ensure durability, and the FL-LM2 Electronic Flash that ships with the camera features the same dustproof and splashproof construction.

New Lenses and Accessories for Every Shooting Challenge
The HLD-6 Power Battery Grip, in the same dust- and splashproof construction as the Olympus E-M5 body, is an adaptable, two-part grip that can be used either as a landscape grip for easier handling or as a portrait grip with an additional shutter release. The portrait grip accommodates an extra lithium-ion battery to supplement the one in the E-M5, thus extending battery life. The FL-600R electronic flash (GN 50 at ISO 200 or GN 36 at ISO 100) offers improved recharge time and enhanced flexibility and operability for movie recording, and with a wireless control option. Equipped with a built-in LED, the FL-600R can be used to light movies and as a brighter AF auxiliary light. The MMF-3 Four Thirds mount adapter is designed for mounting a Four Thirds Standard-compliant lens on a Micro Four Thirds Standard-compliant camera body. The MMF-3, which also features dust- and splashproof construction, is ideally suited for use with Olympus’ similarly constructed High Grade and Super High Grade lenses.

The Olympus E-M5 is compatible with all Micro Four Thirds-compliant lenses, including two new lenses that Olympus will introduce later this year: the M.ZUIKO DIGITAL ED 75mm f1.8 and the M.ZUIKO DIGITAL ED 60mm f2.8 macro. The 75mm lens is a high-quality metal design with fast aperture settings for portraits and indoor sports shooting, while the dustproof and splashproof 60mm lens features 1:1 macro and a closest shooting distance of just 7.5 inches.

*1 As of February 2012. Among interchangeable-lens cameras.
*2 As of November 2011. Among interchangeable-lens digital cameras on the market, and using Olympus’ in-house test conditions. In C-AF Tracking mode, maximum frame rate is 4.2fps.

U.S. Pricing and Availability
The Olympus E-M5 will be available in April and ships in the following configurations: 
Estimated Street Price:
$999.99 (Body only, available in Black and Silver)
$1,299.99 (Black or Silver body with black M.ZUIKO Digital ED 12-50 mm f3.5-6.3 EZ lens)
$1,099.99 (Black body with black M.ZUIKO DIGITAL 14-42 mm f3.5-5.6 II R lens)
For a complete list of specifications, visit the Olympus website: http://olympusamerica.com/cpg_section/product.asp?product=1583

To find out more about the OM-D E-M5, visit the OM-D site at: www.olympusomd.com

Journalists interested in more information, review units and high-resolution images of the Olympus E-M5 should contact Keith Gordon, Mullen Public Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://asset.olympusamerica.com/login/.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

 

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holders.
©2012 Olympus Imaging America Inc.

# # #

Did you manage to forget it’s CES week? Yes? Well, time to snap back to reality there, buckos. And ready to help ease that sting, Fuji has finally announced it’s long-rumored interchangeable lens system follow-up to the runaway successful X100 compact. Back for more is a seriously retro rangefinder body that almost drips elegance, and an APS-C (1.5x crop) sensor. But this time, it’s got a lens mount and a fledgling lens system (three primes will be available at launch: an 18mm f2.0, a 30mm f1.4, and a 60mm f2.4 macro).

Inside Fuji’s first ILC (or EVIL, if you prefer that old forum term) is a 16 megapixel CMOS sensor, which Fuji is calling a “APS-C X-Trans CMOS sensor.” The X indicates this new system family (including the compacts, we assume), and is reflected in the addition of a new, never-before-seen X-Mount for the lenses. The X100′s Hybrid Multi Viewfinder returns, offering you the ability to switch from an optical rangefinder to a high-quality EVF with the flick of a switch on the front of the camera. There’s a focal plane shutter that tops out at 1/4,000 of a second (only one-stop slower than most professional DSLR bodies). If you guessed there’s probably a 3″ LCD around back, you’d be correct, and it has a resolution of 1.23k dots. Looks like it’ll also chug along at 6fps in continuous drive mode.

As with the X100, everything here is metal, for that rock-solid feel of the rangefinders of yore. additionally, the finish has been changed to a matte black for all you pros out there who like to keep things discreet.

And, where would Fuji, legendary film manufacturer be, without including tone presets that emulate its classic film types, including the legendary VELVIA. Heck, it’s even got a specil film mode brakcet, so you can take the shot in several film effects and pick your favorite later (presumably for those of you not doing a raw workflow.)

The three lenses (XF18mmF2 R (27mm equiv), XF35mm R f1.8 (53mm equiv), and XF60mmF2.4 R Macro (90mm equiv)) will all have manual, metal aperture rings with clicks at each third stop, for modern level control in a retro feel. Apparently a feature of the X-Mount (and thus lenses) is a recessed flange-back distance (up to 7.5mm) where the lenses sits into the body, reducing the overall assembled length.

For accessories, there’ll be the by-now near-obligatory leather half-case (LC-XPro1), a hand-grip (HG-XPro1), and a dedicated flash unit (EF-X20)

No prices have been announced on anything yet, and we’ll update you as soon as that changes.

Press release after the jump.  Preorder starts here.

FUJIFILM INTRODUCES THE REVOLUTIONARY X-PRO1 INTERCHANGEABLE LENS DIGITAL CAMERA SYSTEM

Featuring the New X-Trans CMOS sensorTM, FUJIFILM original X-Mount and New Hybrid Multi Viewfinder, the X-Pro1 Delivers Outstanding Image Quality that Rivals Current DSLR Cameras

Valhalla, N.Y., January 9, 2012 – FUJIFILM North America Corporation proudly introduces the debut of its newest and most advanced addition to its premium, high quality X-Series digital camera line-up – the FUJIFILM X-Pro1 interchangeable lens digital camera system.

With a brand new, custom developed 16MP APS-C X-Trans CMOS sensorTM, incorporating a newly developed filter array and Fujifilm’s proprietary EXR Processor technology, the FUJIFILM X-Pro1 is poised to deliver superlative image quality that will rival currently available mid and high-end DSLR models. Taking another decisive step into the premium camera market, Fujifilm has taken the X-Pro1 to the next level featuring a New 2nd Generation Hybrid Multi Viewfinder and three prime interchangeable FUJINON lenses.

The FUJIFILM X-Pro1 digital camera not only promises to carve out a distinct position in the premium camera category, but it also promises to reward X-Series loyalists with a camera system that surpasses their expectations.

“Fujifilm puts great emphasis on producing outstanding image quality, and with the X-Pro1, we are proud to offer an interchangeable lens system that performs to the highest professional caliber,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. “Each element is the product of Fujfiilm’s commitment to uncompromising quality. With its custom APS-C X-Trans CMOS sensorTM, unique Hybrid Multi Viewfinder and three interchangeable lenses, the X-Pro1 is poised to become the new standard for photographers.”
Setting new standards in image resolution
Fujifilm has developed a new CMOS sensor called the X-Trans CMOSTM. The X-Trans CMOSTM sensor is capable of delivering resolution that is superior to other APS-C sensors and equal to even some full frame sensors.

The new color filter array paves the way for an ideal sensor that does not need an optical low-pass filter. While the optical low-pass filter is indispensable for the reduction of moiré and false color generated by conventional sensors, it also degrades resolution. Fujifilm has developed a new color filter array that is inspired by the random arrangement of fine film grain, removing the need for an optical low-pass filter to solve moiré and false color issues. In the array, RGB pixels are arranged in 6×6 pixel sets with high aperiodicity (randomness). Increasing the degree of randomness eliminates the fundamental cause of moiré and false colors – a problem that occurs in conventional arrays when shooting stripes and other repeating patterns. The presence of an R, G and B pixel in every vertical and horizontal pixel series minimizes the generation of false colors and delivers higher color reproduction.

As a result of using a film-inspired array, a more powerful processor is required to process the image signal data. So Fujifilm has developed the EXR Processor Pro. This technology will maximize the full potential of the X-Trans CMOSTM sensor, delivering high speed and high precision image processing.

Prime FUJINON XF lenses deliver the highest image quality
FUJINON lenses have long been associated with delivering high quality images, with optics used for both broadcast TV and medium format cameras. Now the expertise borne out of this enviable optical heritage has been put into lenses for the FUJIFILM X-Pro1.

Three compact XF FUJINON fast aperture prime lenses will be available at launch. The “XF18mmF2 R” (27mm equivalent) f/2.0, “XF 35mmF1.4 R” (53mm equivalent) f/1.4, and “XF60mmF2.4 R Macro” (90mm equivalent) F/2.4 are all bright and compact and designed to deliver sharp, clear images of uncompromising quality. They offer precise control over depth-of-field and deliver excellent bokeh effects thanks to the design of the molded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than simply cut off, which delivers a sharper image. In addition, the solid feel of the high-quality metal barrel and detailed exposure setting in 1/3 step increments using the aperture ring fuel your desire to capture more photos with every shot.

FUJIFILM original “X-Mount” maximizes lens performance
Specifically designed to maximize the mirrorless design of the body the X-Mount has a short flange back distance of just 17.7mm. This means the rear lens elements are as close as possible to the sensor. The wide opening allows the lens to be mounted deeper within the body – up to 7.5mm (approximately) from the mount surface – reducing the back focus distance of each lens to the minimum possible, thus achieving high resolution all the way to the edge of the image

Hybrid Multi Viewfinder – seeing is believing
First introduced in the FUJIFILM X100 digital camera, Fujifilm’s revolutionary Hybrid Viewfinder has the ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder. The Hybrid Viewfinder has added a new dimension to the pleasure of composing photographs. For the brightest viewing image, and to keep shutter lag to a minimum, users should choose the Optical Viewfinder. Those wanting focus confirmation, exposure information, white balance information and depth of field indicators should switch to the Electronic Viewfinder.

The Electronic Viewfinder provides an excellent “Live View” of your composition. This fusion of technologies allows users to enjoy composing their images through a bright viewfinder, but has the option to overlay vital picture taking information should this be required.

Changing between the two viewfinders is simple, thanks to the switch on the front of the X-Pro1 body. When attaching a FUJINON XF-series lens on the X-Pro1, both the viewfinder magnification and bright frame size automatically switch to support the lens focal length. Viewfinder magnification switches to 0.37x for the 18mm lens, and to 0.60x when the 35mm or 60mm lens is mounted, letting you compose your shot with the bright, crystal clarity of an optical image. The X-Pro1 also gives you the freedom to manually set a focal distance and switch between viewfinder magnifications.

Cutting edge technology in a beautiful camera body
The X-Pro1′s magnesium alloy chassis and improved user interface is a testament to Fujifilm’s unyielding attention to quality and the photographic needs of the professionals. From the exact and deliberate placement of the buttons to the precision milled dials, the X-Pro1 beautifully encompasses all that is needed to deliver high quality photography.
The top and base are made from die-cast aluminum alloy which, combined with high quality touches like precise engraving on the top-plate and hand-enameled lettering on the lenses,
illustrates how the entire X-Pro1 system was designed and built without compromise.

This eye for detail extends to the shutter speed dial and exposure compensation control that is precision milled from solid metal. Details like the shutter speed dial lock mechanism and the recessed exposure compensation dial are designed to prevent accidental movement of settings. The knurled finish on the sides of the dials feature rows of minutely milled squared pyramids for superb grip and confidence.

As a well-known mark of quality, the “Made in Japan” printing confirms that every part of the construction has had to meet Fujifilm’s highest standards.

The lightweight, precision-milled lens hood (included with the lens) has been exclusively designed and machined from aluminum for the FUJINON XF lens. Its compact size delivers superb light shading performance in a design that perfectly matches X-Pro1 styling. Diameters of the aperture ring and focus ring of the three FUJINON XF-series interchangeable lenses are only slightly larger than the barrel for sleek uniformity of design. Precision machined from metal, the reassuring click of the aperture ring at each setting and the comfortable torque resistance when operating the focus ring enhances the shooting experience.

The X-Pro1′s leather-like finish is designed for a quality look and durability. The synthetic leather offers resistance to the elements and high durability, while an original manufacturing process produces a texture with the look and feel of authentic leather. The X-Pro1 has also been designed with the photographer’s comfort in mind. The natural fit of the eyepiece provides excellent shielding from light leakage, and an optional dioptic adjustment lens can also be attached.

Extending Fujifilm’s photo film legacy
In film cameras, capturing multiple exposures is the unique photographic technique of superimposing one image on another by double exposing a single frame of film. Through advanced digital processing the X-Pro1 can simulate this technique by simply selecting the Multiple Exposure mode and taking the first shot. By viewing the image via the Hybrid Multi Viewfinder or on the LCD screen, you can see how the finished multiple exposure will look and then precisely frame the second shot.
Further enhancements have been made to the Film Simulation modes with the new Professional Color Negative Film Modes (Pro Neg. Std and Pro Neg. Hi) designed for X-Pro1 users working in the studio. The X-Pro1 also offers Film Simulation bracketing, along with AE, Dynamic and ISO bracketing; plus the ability to capture the colors and tonal qualities of popular FUJIFILM emulsions through the vibrant colors of Velvia, the softer skin tones of ASTIA and the natural look of PROVIA.

Replicating the effects of monochrome film photography the X-Pro1 lets you use color filters to expand your photographic interpretation. Heighten contrast with the yellow filter and red filter, or brighten greens and deepen reds with the green filter. Just as professional film photographers once selected a filter and printing paper to complement their creative vision, you can easily fine tune image quality with these filters. For those after a more nostalgic theme there is also a sepia filter.

Premium Accessory Lineup
The FinePix X-Pro1 has these additional premium accessory options that are sold separately:

Hand Grip, HG-XPro1 – Giving you more secure and balanced handling of the camera, the X-Pro1 accessory grip smoothly molds to the lines of the camera body for a uniform look. The grip helps balance the weight of the camera body, allowing for a more comfortable hold.

Shoe Mount Flash EF-X20 – Designed to match X-Pro1′s distinctive styling, a single dial lets you choose between two modes: AUTO – automatically optimizes flash for both outdoor daylight and dark indoor shots; and MANUAL – for hands-on control. In addition, the built-in flash diffuser has an easy one-touch process to soften harsh flash effects.

Leather Case LC-XPro1* – Beautifully molded to protect the X-Pro1, this leather case is designed to allow fast access for easy shooting. Attention has been given to every detail, from the color and spacing of the stitches to the use of a hidden magnet rather than a snap for closing the case. The premium case is complete with the authentic leather neck-strap and hood case.
Protector Filter 39mm and Protector Filter 52mm – These protection filters have high transmissivity without affecting the visible light, and the Super EBC coating effectively controls harmful borrowed light. The frame of the filters has a semi gloss black finish, keeping with the high sense of design, while the inner filter ring is finished in a matte black in order to minimize reflections.

Pricing and Availability
The FUJIFILM X-Pro1 will be available in February 2012, and the price will be announced in late January 2012.

Then, the GF2 came out, and it was a bit less exciting as Panasonic made it clear the line was moving closer to the Pen series. And with the GF3, almost all the controls had disappeared, leaving a lot of shooters feeling a bit unhappy, and longing for a proper replacement to that GF1.

And, today, we finally have it, in the form of a new, third line from Panasonic: the GX1.

For those of you remembering the GFX1 kit, where that X stood for the inclusion of a power zoom lens, you’ll be rewarded to know the X continues to indicate that this body has been optimized for those power zoom, HD video-oriented lenses. And, to support that, the video recording is finally up to a full 1080 AVHCD, being drawn from a new, higher resolution 16 megapixel sensor.

So, what exactly is new in this long-awaited body otherwise? Well, the ISO cap has scooted all the way over to 12,800, it has dual-axis level gauges (as well as an orientations sensors, we hear. The GF1 relied on information from OIS lenses for this, and non-OIS lenses left you rotating your portrait shots yourself), and there’s a new (and improved, we’re guessing) external viewfinder in the form of the DMW-LVF2. The LCD is disappointingly the same size and same resolution (that 460,000 dot resolution has been a bit long in the tooth for a while now), but you do get to add touchscreen now, for what you think that’s worth. Updates to the AF cycle rate also promise AF speeds up to 10% faster than their last generation, and who knows how much faster than the two-gen old GF1.

As for the rest, how about an easy-to-read comparison table of key specs? You got it.

The GX1 will be available in three kits: body only, with regular 14-42mm, and with the new power-zoom 14-42mm, starting maybe sometime next month. More pictures and press release after the jump.

Panasonic Announces Newest Compact System Camera, Lumix GX1 Excels In Speed, Image Quality And Size

The LUMIX GX1 Finds the Perfect Balance of Size and Performance – Making it the Ideal ‘Everyday’ Digital Camera for Professionals and Photo Enthusiasts Alike

SECAUCUS, NJ (November 7, 2011) – Panasonic today announces its latest Compact System Camera (CSC), the LUMIX DMC-GX1, which joins Panasonic’s award-winning LUMIX G Series of digital cameras, which are acclaimed for their high image quality with small and compact body and lenses. The new LUMIX GX1 features a 16.01-megapixel Live MOS sensor and Venus Engine, helping to ensure real-to-life images through excellent resolution, image rendering and color reproduction. Even in low-light situations and at maximum 12800 high ISO sensitivity, the LUMIX GX1 can produce stunning photos and videos, and because of its compact size it can be easily carried for daily use.

“Panasonic expects the LUMIX GX1 to please a lot of photo enthusiasts who have been eager for a technology upgrade comparable to the LUMIX DMC-GF1, which continues to be a very popular digital camera with dedicated followers who appreciate the compact size, yet high quality of photos and video,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The LUMIX GX1 is an extremely flexible and capable digital camera with fast AF speeds and outstanding image quality. Plus with a built-in flash and a hot shoe allowing for accessories like an external view finder, the GX1 is a powerful compact system camera that is small enough to be a photographer’s everyday camera choice.”

The LUMIX GX1, like all the models in Panasonic’s LUMIX G Series of CSC, adopts Contrast AF for its focus system, so focusing is controlled by the image sensor. When compared with the Phase difference system AF, Contrast AF achieves higher accuracy especially when shooting with a bright lens with small F value. For instance, the accuracy of Contrast AF is approximately 90% while Phase difference AF is approximately 60% at F1.4. Additionally, with the precise Contrast AF system, the LUMIX GX1 achieves high resolution through an optimal balance of resolution and noise reduction, thus producing lifelike image rendering and highly precise Auto Exposure and white balance. To further advance the Contrast AF, the LUMIX GX1?incorporates full-area focusing, making it possible to set focus on any point in the field of view. With the LUMIX GX1’s 3.0-inch touch LCD screen, frame composition is intuitive and easy.

The LUMIX GX1 features an ultra high-speed Light Speed AF*, which means it can Auto Focus in approximately 0.09 second. This is achieved by reducing the detection time for focusing by the synchronizing the lens and sensor at 120 fps. Plus, the newly-added focus mode AFF (AF Flexible) locks on the focus when the shutter button is half-pressed, however, if the subject moves, the focusing is reset to get the best results. Combined with the Touch AF control, setting and focusing on the subject is incredibly easy and quick.

The touch-control system of the LUMIX GX1 lets users set the focus on the subject by simply touching it on the large, 460,000-dot wide-viewing angle LCD. Users can even release the shutter by touching the screen. Once locked on the subject with a touch, the LUMIX GX1 tracks the subject, even when it moves, using the AF tracking function. With a touch on the screen, users can select the part and the size of the AF area, choosing from 1-area AF, Multi-area AF with 23 AF areas and Pinpoint AF, which allows extremely precise focus setting.

Despite its compact size, the LUMIX GX1 is extremely intuitive to operate, with an optimized layout of control buttons, a mode dial and dedicated function buttons. Users can customize the two external buttons and two menus tabs to settings they most frequently use so they are easily accessible. In addition, a total of four custom setting patterns can be stored to the camera’s model dial – one on ‘C1’ and three on ‘C2.’ Furthermore, the LUMIX GX1 was designed to enhance its ergonomics, with a grip that fits naturally and comfortably in the hand, despite its flat profile and compact design. Plus, the LUMIX GX1 has a more tactile texture and the mode dial is easy to turn and features print that is easy to read and won’t easily wear.

The LUMIX GX1 can record 1920 x 1080 at 60i, with sensor output of 30p, full-High Definition videos in the AVCHD format which excels in both compression efficiency and compatibility with AV equipment for playback. In addition to the practical full-time AF, the Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing at the subject, the focus is shifted so it stands out. With a dedicated video record button on the top, users can instantly start recording videos while shooting photos without any having to make any extra setting adjustments. Along with the full-HD video capabilities, the LUMIX GX1 also features high-quality sound, recorded with Dolby® Digital Stereo Creator. Videos can also be recorded in MP4 format for playback on a PC or other portable electronic devices without having to convert the files.

Other features of the new Panasonic LUMIX GX1 compact system camera include:

A new Level Gauge, which lets the camera detect the horizontal/vertical angle of view with its internal level working with the sensor. In addition, photos shot in portrait aspect will be automatically displayed vertically, regardless of which lens is used.

One Push AE adjusts exposure with a single press of the “Fn” (Function) button when it is over/under exposed, which is especially useful when shooting outdoors with open aperture or indoors with fast shutter speed.?

Dust Reduction System helps to eliminate dust or foreign matter getting inside the LUMIX GX1 when lenses are being changed. By placing a supersonic wave filter in front of the Live MOS sensor that vibrates vertically around 50,000 times per second, the filter repels dust and other particles effectively.

Zoom operation can be controlled with touch control when either of Panasonic’s new LUMIX X Power Zoom lenses are attached. And the zoom speed can also be adjusted in two steps for more precise control.

Popular iA and iA Plus modes for beginners looking for automatic shooting in both still and video modes.

Increased energy consumption and an approximately 11%** longer battery life when compared to the LUMIX DMC-G3, which also uses the same battery pack DMW-BLD10.

The LUMIX G Series is a robust system of bodies and lenses, featuring a total of 14 Micro Four Thirds lenses including the new power zoom X lens – standard zoom lens, telephoto zoom lens, single focal length lens, wide-angle lens, fish-eye lens, macro lens, and even a 3D lens – to fit a variety of shooting scenarios and occasions.

The Micro Four Thirds System products are joining today’s Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GX1 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adapter for the unlimited number of lens properties. The LUMIX GX1 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style, including: external flashes, PL filters, ND filters, MC protectors, remote shutter, zoom level, battery packs, AC adaptor, DC coupler, straps, cases, bags and more. Plus, with the LUMIX GX1’s hot shoe on the top, users can attach the optional tilt-shift Live View Finder (DMW-LVF2), with approximately 1.4x and 1,440,000-dot equivalent, 100% field of view.

The Panasonic LUMIX DMC-GX1 will be available in black and silver bodies in mid-December and in the following kit options: DMC-GX1-X with the LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S (H-PS14042) lens will have a suggested retail price (SRP) of $949.99; the DMC-GX1-K with the 14-42 standard zoom for an SRP of $799.99; and the DMC-GX1, body only for an SRP of $699.99.

* The time for focusing on the subject is measured with LUMIX G X VARIO PZ 14-42mm / F3.5-5.6 ASPH. / POWER O.I.S (H-PS14042) to move the lens position to “2m” from the “infinity” position. The zoom is positioned at its widest end. Panasonic measurement method
**Based on a CIPA Standard.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Company information for journalists is available at www.panasonic.com/pressroom.

# # #

New to the V1 over the lower-level J1 are things like a 921,000 pixel LCD instead of the more pedestrian 421,000 pixel one, an all metal body build, an integrated EVF with 1.44 million dots of resolution, a flash hotshoe (though not on-axis, boooo), a mechanical shutter in addition to the electronic one (giving you a shutter speed range of  30 – 1/4000 with the mechanical), and stereo mic input.

Thanks to the advanced port and hotshoe, the V1 can take an external flash unit (the SB-N5) or a GPS unit (the GN-100), both custom-made for just the V1.

Following the Jody Factor, the Nikon 1 V1 comes in Henry Ford’s favorite color, black. Presumably only with matched black lens for the kits. As I understand, there’ll be several kits for the V1, including one with the standard 10-30mm VR (27-81mm equiv), one with the 10-30mm VR and a 10mm f2.8 pancake prime, and one with the 10-30mm VR and a 30-110mm VR (81-297mm equiv). Prices start at $899.95 for the one lens kit and go up to $1,149.95 for either two lens kit.

Press release after the jump (same as the J1):

The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer’s needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

“The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “Nikon’s new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability.”

One Purpose: A Revolutionary New System
The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it’s a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance. The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it’s the next best thing to being there as memories unfold.

Nikon’s exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera’s rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera’s advanced functions, further unleashing creative potential.

The Fastest One
From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world’s fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world’s fastest continuous shooting speed2. So go ahead and capture a best friend’s high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot
Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone’s hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon’s View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies. Users are also able to connect and share Motion Snapshot files using Nikon’s my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends
Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.

Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new “F” (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user’s lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon’s Smart Photo Selector
The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon’s new Smart Photo Selector feature strives to deliver a perfect image every time. When a “can’t miss” photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera’s pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo. What’s more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies
The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras
The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it’s the world’s smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options. The V1 camera also features Nikon’s new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

1 NIKKOR Lenses and Accessories
Building upon a 75 year legacy of NIKKOR lenses and optical excellence, the new 1 NIKKOR lens system has been developed to push the boundaries of what’s possible. Experience as the world leader in optical engineering has driven Nikon to create a compact, lightweight lens system that provides users with stunning image quality. New technology in these lenses includes a Silent Stepping Motor (STM) for whisper quiet AF and zoom during operation and while shooting movies. Additionally, this high performance system places Nikon’s VR II image stabilization technology inside lenses to minimize instances of camera shake. The result is sharp images in a variety of challenging lighting conditions, even while handheld.

The new system offers a lens for every occasion. The camera kit includes a color-matched 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (27-81mm 35mm equivalent) for optimal focal range in a small lens. For those needing maximum versatility, a 1 NIKKOR VR 30-110mm f/3.8-5.6 lens (81-297mm equivalent) is available, or users can explore their creative side with a color matched 1 NIKKOR 10mm f/2.8 pancake lens (27mm equivalent). For the movie enthusiast, a new 1 NIKKOR VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens will be available. This new lens is Nikon’s first powered zoom, and provides smooth and silent changes in focal length while recording movies. Additionally, the FT-1 F-mount adaptor for legacy NIKKOR lenses will be available in the future, so that photographers can utilize their collection of quality NIKKOR lenses.

Price and Availability
The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail price4 of $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail price4 of $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)

2: The world’s fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses

3: Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF).

4: Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time

*Comparison models include the Nikon D3100, Sony NEX-5, NEX-2 NEX-C3 NEX-5N, Olympus E-PL1s, E-PL2, E-P3, E-PL3, Panasonic G10, GF-2, GH2, G3 Samsung NX-10, NX100

Getting us started is the Nikon 1 J1. Snazzy name, I know. The J1 is the more “entry-level” of the two bodies, and features a 10.1 megapixel sensor with a 2.7x crop. Yup, 2.7x, or what Nikon is calling the new “CX” format. Like their FX and DX systems, any image stabilization to be had will be in-lens and not in-body. You see the picture around back on a 3″ LCD with a low-end 461,000 dots of resolution. The body is mixed metal chassis with composite parts, so, it’s a bit more rugged that your average entry-level DSLR, more on par with Nikon’s D7000 for build.

It seems that the thing to do for any new entry into this interchangeable lens compact market is to brag about having the world’s fastest AF, and Nikon doesn’t drop the ball. The Nikon 1 system is launching with a 73-point AF system that uses a hybrid process of switching between contrast-detect and phase-detect methods as needed to back up this newest claim to the world’s fastest.

The dial on the back only shows P&S style scene modes, but the specs table says there’s PASM up in here, so, we’ll have to get further clarification on that. It may or may not have proper manual modes. If it does, you’ll be diving through menus for them, though.

On the plus side, the J1 can pull off 10fps at full rez with AF every frame, if you lock AF at the onset you can get 60FPS (!). Additionally, there’s a Smart Photo Selector mode that’s shoot 20 photos at 30fps, discard everything with notable “bad” qualities, then look through the remainder for photos with “good” aspects and keep the best five for you.

The ISO range is 100-3200 native, and pushes to 6,400. Probably a reasonable stopping point giving the uniquely small size of this sensor for Nikon. The J1 includes a small built-in flash with a guide number of 5, and has no accessory port to expand upon this.

And, of course, the system does shoot 1080 HD video, and records to the now standard SD/SDHC/SDXC format.

The Nikon 1 J1 will come as a kit with a VR 10-30mm f3.5-5.6 (27-81mm equiv) lens in black, silver, white, red, or pink for $649 or so. And, as a bonus, the 10-30mm will be color matched to the body, for you fashion-conscious folks. (Or, if you and your buddy plan this, you can get two colored kits and swap lenses to rock that svelte two-tone look.)

Read more in the press release after the break:

The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer’s needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

“The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “Nikon’s new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability.”

One Purpose: A Revolutionary New System
The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it’s a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance. The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it’s the next best thing to being there as memories unfold.

Nikon’s exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera’s rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera’s advanced functions, further unleashing creative potential.

The Fastest One
From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world’s fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world’s fastest continuous shooting speed2. So go ahead and capture a best friend’s high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot
Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone’s hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon’s View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies. Users are also able to connect and share Motion Snapshot files using Nikon’s my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends
Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.

Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new “F” (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user’s lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon’s Smart Photo Selector
The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon’s new Smart Photo Selector feature strives to deliver a perfect image every time. When a “can’t miss” photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera’s pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo. What’s more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies
The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras
The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it’s the world’s smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options. The V1 camera also features Nikon’s new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

1 NIKKOR Lenses and Accessories
Building upon a 75 year legacy of NIKKOR lenses and optical excellence, the new 1 NIKKOR lens system has been developed to push the boundaries of what’s possible. Experience as the world leader in optical engineering has driven Nikon to create a compact, lightweight lens system that provides users with stunning image quality. New technology in these lenses includes a Silent Stepping Motor (STM) for whisper quiet AF and zoom during operation and while shooting movies. Additionally, this high performance system places Nikon’s VR II image stabilization technology inside lenses to minimize instances of camera shake. The result is sharp images in a variety of challenging lighting conditions, even while handheld.

The new system offers a lens for every occasion. The camera kit includes a color-matched 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (27-81mm 35mm equivalent) for optimal focal range in a small lens. For those needing maximum versatility, a 1 NIKKOR VR 30-110mm f/3.8-5.6 lens (81-297mm equivalent) is available, or users can explore their creative side with a color matched 1 NIKKOR 10mm f/2.8 pancake lens (27mm equivalent). For the movie enthusiast, a new 1 NIKKOR VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens will be available. This new lens is Nikon’s first powered zoom, and provides smooth and silent changes in focal length while recording movies. Additionally, the FT-1 F-mount adaptor for legacy NIKKOR lenses will be available in the future, so that photographers can utilize their collection of quality NIKKOR lenses.

Price and Availability
The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail price4 of $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail price4 of $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)

2: The world’s fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses

3: Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF).

4: Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time

*Comparison models include the Nikon D3100, Sony NEX-5, NEX-2 NEX-C3 NEX-5N, Olympus E-PL1s, E-PL2, E-P3, E-PL3, Panasonic G10, GF-2, GH2, G3 Samsung NX-10, NX100

Isn’t there something missing? Naw. It’s just in a collapsed state. Similar to the design of Olympus’s M.Zuiko 14-42 I and II, Panasonic’s LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. stores itself for enhanced portability and compactitude. Yup, compactitude.

This new designation, X, indicates this and the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. are electronically focused, you know, like camcorders or point and shoots. The GF3x, when it ships, will be a good, wholesome GF3 bundled with the X 14-42.

More photos after the break.

The NEX-7 appears to share similar 24 megapixel sensor as the A77, but tops out at a piddling 10 frames per second (it fixes both AF and AE at the beginning on continuous shooting, unlike the Alpha models). The simple controls of the other NEX models expand for the better on the NEX-7, with the addition of two command dials on the top shoulder in addition to the jog wheel around back, forming what Sony is branding (because Sony, like Apple, brands everything) its “TRINAVI” user interface.

The LCD around back is the same 3″ 921,000 dot found on this entire generation of Sonys, and it’s of the tilt flavor. The “Photo Creativity Touch” mode is gone here, Sony assuming if you’re after a camera of this spec you’re probably not looking to have your hand held along the way. The body will be made of well-finished metal, like the other models below it. The NEX-5 felt like it could be used to beat up muggers in a pinch, and then document the incident for the cops after, and I expect no less from this NEX-7. All the usual Sony features are shoved in there as well (3D, Sweep panorama, 1080 video, smile detection, yadda yadda yadda.) There’s no in-body IS on the NEX seires, you’ll have to look to the new lenses if you need to fix those caffeine jitters (like yours truly).

The NEX-7 seems like a really cool camera, and later this year you’ll be able to find out if it lives up to the specs for $1200, or $1350 if you need an E mount 18-55 to get started. Hard core pros, though, might skip the 18-55mm until they’ve read about some of the new lenses announced for the E system in my next post.

Pictures and press release after the jump, as always.

SAN DIEGO, Aug. 24, 2011 – Sony adds superb responsiveness, image quality, and creative possibilities to its line of E-mount interchangeable lens cameras with the new ? NEX-5N model. Housed in a rugged, light magnesium alloy body, with an intuitive touch-screen interface, the camera is just 23.3mm at its slimmest point.

“The NEX-5N camera extends the sleek, minimalist design of the acclaimed NEX-5,” said Ernesto Bravo, senior business manager of the alpha group at Sony Electronics. “But it’s also a giant step forward from its predecessor in terms of still image and HD video quality, Auto Focus and speed-of-capture performance.”

Response is accelerated even further by a release time lag of approximately 20 milliseconds, the fastest of any interchangeable lens digital camera. Combined with an improved autofocus (AF) algorithm and more efficient image processing, this results in an AF that is significantly faster than the current NEX-5 model.

The camera’s Exmor™ APS HD CMOS sensor with 16.1 effective megapixel resolution is complemented by a specially-optimized version of the powerful BIONZ® image processing engine, resulting in exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirrorless interchangeable lens cameras (as of Aug 2011), allowing for very high-quality handheld shooting in low-light conditions.

The NEX-5N camera shoots smooth AVCHD™ Progressive (Ver2.0) Full HD movies with high-quality stereo sound at 60p – the same resolution and frame rate as Blu-ray Disc™ media, a first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor doubles the maximum frame rate to 60 fps and, when shooting at the 24p setting, movies achieve a beautifully expressive, artistic and cinematic feel. Additionally, continuous auto-focus while recording video has been improved and object Tracking Focus has been added, which allows a target object to be selected and tracked accurately via the touch-screen, even when the subject is moving.

Photographers can also fully control exposure with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.

The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be quickly and easily previewed, applied and combined via the LCD touch panel and control dial, with traditional “photo jargon” simplified for beginner shooters.

In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance), the fastest burst speed of any mirrorless interchangeable lens camera (as of Aug 2011).

Recently introduced on the new NEX-C3, Picture Effects simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The camera’s 3-inch Xtra Fine LCD™ display can angle up to 80 degrees up or 45 degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast with dramatically reduced on-screen reflections.

Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.

Lenses and Accessories

The growing choice of E-mount lenses compatible with all ? E-mount cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z), E 50mm F1.8 OSS (SEL50F18) and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210).

The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional LA-EA2 Mount Adaptorallows phase-detection AF with the majority of A-mount lenses for both still image and video shooting. The optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ display offers high resolution/contrast and wide viewing angle. With these two unique accessories, user can adapt their NEX-5N cameras to most any shooting situation and environment.

Also new in the range of accessories, the stylish body case (LCS-EB50) and lens jacket (LCS-EL50) help protect the camera and lens from scratches, the shoulder strap (STP-XS3) fits tightly to the body and the soft carrying case (LCS-EMF) holds the E-mount camera body with attached lens as well as an additional lens or other accessories.

Pricing and Availability

The NEX-5N ultra-compact interchangeable lens digital camera will be available this September in black and silver with an 18-55mm kit zoom lens (model SEL1855) for about $700 and as a body-only for about $600.

The new E-mount Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210) will be available this October for about $350.  The new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z) and the E 50mm F1.8 OSS (SEL50F18) will each be available this December for about $1000 and $300, respectively.

The new LA-EA2 mount adaptor and FDA-EV1S OLED viewfinder will both be available this November for about $400 and $350, respectively.

SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENSCAMERA WITH 24.3 MEGAPIXEL RESOLUTION

New NEX-7 Combines superb imaging, high performance and full palette of creative options

SAN DIEGO, Aug. 24, 2011 – Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new ? NEX-7 camera.   Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g).

“For Sony, the new NEX-7 represents innovation in its purest form,” said Kelly Davis, vice president of digital imaging at Sony Electronics. “Speed and style meet performance and control, creating a shooting experience unlike anything in market today.”

The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class — that complements the latest generation of Sony’s BIONZ® image processing engine.

This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).

The NEX-7 model offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers.  Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.

The NEX-7 model is also the world’s first interchangeable lens camera (along with new ?77, ?65) that features an integrated XGA OLED TruFinder™ viewfinder for precision framing and focusing.  The viewfinder provides a bright, detail-packed, high contrast view of still images and video, with approximately 100 percent frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing.  With the XGA OLED TruFinder™, the NEX-7 model realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder.

The XGA OLED Tru-Finder™ viewfinder is complemented by a three-inch Xtra Fine LCD™ display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast, while dramatically reducing on-screen reflections.

At the touch of a button, the NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0) format allows users to capture Full HD video at 60p (progressive) frame rates. for beautifully smooth, detailed video footage. 24p video shooting is also available. The Tracking Focus feature lets users select a target object on screen and focus on it accurately, even if it is moving.

Additionally, manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

First introduced on the NEX-C3, Picture Effects enables easy “in camera” production of sophisticated artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.

The LCS-ELC7 soft carrying case combines a snug-fitting body case and leather lens jacket to help protect the body and lens from scratches and dust. It’s complemented by the STP-XH70 shoulder strap, made of the same material.

Pricing and Availability

The ? NEX-7 ultra-compact interchangeable lens digital camera will be available this November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200.

But, before we get into that, some information about the NEX series. The NEX cameras are Sony’s interchangeable lens compacts, sometimes called EVILs (Electronic Viewfinder, Interchangeable Lens). These cameras lack the reflex mirrors of DSLRs, but have DSLR sensors. As a result, they have DSLR quality in smaller, compact bodies, but lack an optical viewfinder. The lack of viewfinder is handled with full-time Live View via the rear display, or with electronic viewfinders that use smaller displays to mimic the traditional optical viewfinder.

So, now then, the NEX-5N:

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So, that’s the bulk of the notable stuff. That “photo creativity touch” is a simplified display menu to help people unfamiliar with the technical aspects of photography to get better photos by controlling things like depth-of-field and not things like “aperture.” Sony’s also claiming the AF performance is improved over the non-N model. The NEX-5 uses all NEX accessories, including the older Alpha lens adapter and hotshoe mounted electronic viewfinder. Although, you’d probably rather use the newly announced ones, which add a translucent mirror and AF to the mount adapter and switch the EVF over to a stupidly sharp 2 million dot OLED one.

The NEX-5N will cost either $600 or $700, depending on whether you need an E-mount 18-55mm or not. More pics and press release after the jump.

SAN DIEGO, Aug. 24, 2011 – Sony adds superb responsiveness, image quality, and creative possibilities to its line of E-mount interchangeable lens cameras with the new ? NEX-5N model. Housed in a rugged, light magnesium alloy body, with an intuitive touch-screen interface, the camera is just 23.3mm at its slimmest point.

“The NEX-5N camera extends the sleek, minimalist design of the acclaimed NEX-5,” said Ernesto Bravo, senior business manager of the alpha group at Sony Electronics. “But it’s also a giant step forward from its predecessor in terms of still image and HD video quality, Auto Focus and speed-of-capture performance.”

Response is accelerated even further by a release time lag of approximately 20 milliseconds, the fastest of any interchangeable lens digital camera. Combined with an improved autofocus (AF) algorithm and more efficient image processing, this results in an AF that is significantly faster than the current NEX-5 model.

The camera’s Exmor™ APS HD CMOS sensor with 16.1 effective megapixel resolution is complemented by a specially-optimized version of the powerful BIONZ® image processing engine, resulting in exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirrorless interchangeable lens cameras (as of Aug 2011), allowing for very high-quality handheld shooting in low-light conditions.

The NEX-5N camera shoots smooth AVCHD™ Progressive (Ver2.0) Full HD movies with high-quality stereo sound at 60p – the same resolution and frame rate as Blu-ray Disc™ media, a first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor doubles the maximum frame rate to 60 fps and, when shooting at the 24p setting, movies achieve a beautifully expressive, artistic and cinematic feel. Additionally, continuous auto-focus while recording video has been improved and object Tracking Focus has been added, which allows a target object to be selected and tracked accurately via the touch-screen, even when the subject is moving.

Photographers can also fully control exposure with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.

The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be quickly and easily previewed, applied and combined via the LCD touch panel and control dial, with traditional “photo jargon” simplified for beginner shooters.

In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance), the fastest burst speed of any mirrorless interchangeable lens camera (as of Aug 2011).

Recently introduced on the new NEX-C3, Picture Effects simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The camera’s 3-inch Xtra Fine LCD™ display can angle up to 80 degrees up or 45 degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast with dramatically reduced on-screen reflections.

Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.

Lenses and Accessories

The growing choice of E-mount lenses compatible with all ? E-mount cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z), E 50mm F1.8 OSS (SEL50F18) and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210).

The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional LA-EA2 Mount Adaptorallows phase-detection AF with the majority of A-mount lenses for both still image and video shooting. The optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ display offers high resolution/contrast and wide viewing angle. With these two unique accessories, user can adapt their NEX-5N cameras to most any shooting situation and environment.

Also new in the range of accessories, the stylish body case (LCS-EB50) and lens jacket (LCS-EL50) help protect the camera and lens from scratches, the shoulder strap (STP-XS3) fits tightly to the body and the soft carrying case (LCS-EMF) holds the E-mount camera body with attached lens as well as an additional lens or other accessories.

Pricing and Availability

The NEX-5N ultra-compact interchangeable lens digital camera will be available this September in black and silver with an 18-55mm kit zoom lens (model SEL1855) for about $700 and as a body-only for about $600.

The new E-mount Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210) will be available this October for about $350.  The new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z) and the E 50mm F1.8 OSS (SEL50F18) will each be available this December for about $1000 and $300, respectively.

The new LA-EA2 mount adaptor and FDA-EV1S OLED viewfinder will both be available this November for about $400 and $350, respectively.

SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENSCAMERA WITH 24.3 MEGAPIXEL RESOLUTION

New NEX-7 Combines superb imaging, high performance and full palette of creative options

SAN DIEGO, Aug. 24, 2011 – Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new ? NEX-7 camera.   Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g).

“For Sony, the new NEX-7 represents innovation in its purest form,” said Kelly Davis, vice president of digital imaging at Sony Electronics. “Speed and style meet performance and control, creating a shooting experience unlike anything in market today.”

The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class — that complements the latest generation of Sony’s BIONZ® image processing engine.

This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).

The NEX-7 model offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers.  Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.

The NEX-7 model is also the world’s first interchangeable lens camera (along with new ?77, ?65) that features an integrated XGA OLED TruFinder™ viewfinder for precision framing and focusing.  The viewfinder provides a bright, detail-packed, high contrast view of still images and video, with approximately 100 percent frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing.  With the XGA OLED TruFinder™, the NEX-7 model realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder.

The XGA OLED Tru-Finder™ viewfinder is complemented by a three-inch Xtra Fine LCD™ display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast, while dramatically reducing on-screen reflections.

At the touch of a button, the NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0) format allows users to capture Full HD video at 60p (progressive) frame rates. for beautifully smooth, detailed video footage. 24p video shooting is also available. The Tracking Focus feature lets users select a target object on screen and focus on it accurately, even if it is moving.

Additionally, manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

First introduced on the NEX-C3, Picture Effects enables easy “in camera” production of sophisticated artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.

The LCS-ELC7 soft carrying case combines a snug-fitting body case and leather lens jacket to help protect the body and lens from scratches and dust. It’s complemented by the STP-XH70 shoulder strap, made of the same material.

Pricing and Availability

The ? NEX-7 ultra-compact interchangeable lens digital camera will be available this November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200.

For those folks who already have a Micro 4/3 camera from Olympus, specifically the E-P1 or E-P2; the differences are very noticeable.  First, the screen is amazing.  The 3-inch OLED screen is very sharp and the color will knock you out.  A far cry from the previous models.  The other obvious difference is the speed of the auto focus.  Wow.  This thing is fast!  Testing with the kit lens and the new 12mm proved as fast as any SLR I have tried.  Auto subject tracking and face recognition proved dead on as well.  Olympus was also nice enough to include a pop-up flash on this model.  A much needed addition and something I really miss on the E-P2.  The touch screen interface on the OLED screen is a nice feature too.  You can make easy adjustments to color, exposure, saturation, etc without needing to go into a menu to do it.  It is all on the right side of the screen and does not interfere with the view.  A real nice package.

The new 12mm MFT f2.0 is a lens that those of us in the Micro 4/3 camp have really been waiting on.  It is a very solidly built lens with a clutch to switch to manual focus on the fly.  The depth of field on the lens looks great!  It reminds me of the old Voigtlander lenses in it’s construction and in it’s sharpness.  Really feels like an old rangefinder when you use this thing.

We’ve got them in stock today.  Come on in and test one out for yourself!