Like zoom? (Zoomy!) You know you do, come on… And that’s why you’re excited by Olympus’ new M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7. Because, for those of you not hip to the game, on the Four-Thirds and Micro Four-Thirds system, there’s a crop factor of 2x, meaning a 300mm lens will appear to have the same zoominess a 600mm did on 35mm film bodies.

For the record, 600mm is a lot.

I mean, 600mm is often the longest lens any manufacturer will make in a 35mm line-up.

So yeah.

As always, the name really tells you most of it, like that this lens is a little slow at 6.7 on the long end. What the specs don’t tell you is it weighs less than a pound and is a little over 4.5″ long as pictured. Yeah, seriously. Not even 5″ traveling size gets you 600mm equivalent. And, it looks pretty nice to boot.

Estimated retail? $900 or so. But you’ll pay it, because you know you love the zoooooooom!