Roberts Raw!

Olympus Targets Lucrative Harley Davidson Market

So, in what has to be the most… unexpected… corporate alliance I’ve heard lately, Olympus America announced earlier today it’s partnership with motorcycle legend Harley Davidson.

Yes. Harley Davidson.

From the press release:

“Olympus consumers live active lifestyles and demand quality products,” said Nadine Clark, product manager, Olympus Imaging America Inc. “Whether you’re a two-wheeled novice, a seasoned road warrior or just enjoy the look, the new Harley-Davidson accessory cases are for you.”

Well, can’t argue that, can you? Me, I still hold out hope for the leather-chain-stud treatment on an actual camera.



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