So, we’re creating a “WTF” category just for this because I cannot file this anywhere else. Polaroid yesterday announced they were name Lady Gaga creative director of a new line of fashion-based products. Now, I actually rather like Lady Gaga, she’s delightfully fun, and equally insane, but even I saw this press release and went ‘bwuuuuh? srsly?’

Which is better than my editor’s reaction, which was so spectacularly incredulous I wish I had a picture of it.

Anyway, this is apparently in all seriousness, hit the external link below to read the original press release.