Canon this morning in the wee hours when I was decidedly not awake announced their newest pro body, the long-awaited EOS-1D Mark IV. It’s direct predecessor, the Mark III, had just been announced before I hired on here at Roberts, so the announcement of the Mark IV is something of a milestone for me, personally.
Now, getting past the sentimentals, here’s what you need to know:
1. The Mark IV continues the tradition of the 1D line in using an ASP-H sensor with a 1.3x crop factor. The full-frame chips remain a hallmark of the studio-oriented 1Ds line, and of course the 5D series. It’s up now to 16.1 megapixels, and keeps dual-processors (now the DIGIC IV models).
2. It has an all new 45-point autofocus system (39 of which become the more accurate cross-type points with an aperture of f2.8 or wider). Did we mention it’s all new and reportedly exhaustively field tested?
3. Canon is showing a rare conservative streak, and the continuous shooting mode is throttled back to 10 frames per second (versus the blistering 14 of its predecessor).
4. 1080p video. Really, were you expecting them to leave this out after the 5D Mark II, Rebel T1i, and 7D all got it? If you were, shame on you. If you weren’t, ta-da! HD video for everybody!
5. Expanded ISO. The Mark IV sport an expanded ISO range of 100 – 102,400 (which seems somehow familiar)
Those seem to be the key points, a lot of it is the stock stuff you’d expect from a camera at this price point. It keeps the 3″ 920,000 dot LCD, build, 1/300s EX shutter sync, 100% viewfinder, you get the point. Continuing the trend started with the EOS 7D, Canon’s announced a new wireless file transmitter for this beastie (and one for the 5D Mark II, too), for those of you who dig sending photos straight to a computer.
I shouldn’t have to say Get On Our Wait List Today, but it looks like I just did.

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