Real 3D W1

Fuji today announced quite the groundbreaking system: a camera, viewer, and printer all aiming to bring true 3D photography to the masses. The highlight of the announcement is the camera, the W1, which manages to perfectly sync two lenses through a 3x zoom range, or you can de-link them and take two 2D images with one click at two different focal lengths.

And it’s sexy. Look at it over there.

Is this a gimmicky camera? Oh my yes. Certainly. Am I gaga over it and expecting quite a few people to be interested in it, you bet. Whether 3D catches on or not will remain to be seen, but you can’t argue that this is one of the most sheerly innovative technologies to hit the compact market in a long, long time.

Word is it’ll come out Septermberish, we’ll have to wait until closer to then to see if we can get our hands on this. Stay tuned, dear readers.