Roberts Raw, trusted font of camera information and reliable source of questionable writing, isn’t entirely the altruistic endeavor it might superficially appear to be. Brace yourself, dear readers, this might come as a shock: part of its performance is evaluated on how it helps us survive as a company. There, I said it. Roberts Raw’s ongoing existence is dependent on Roberts Imaging continuing to be a successful online retailer.

I will give you all a moment to recover from your shock.

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We good? Anyway, to help keep Raw running as the font of information and not the marketing sham we prefer it to be, we had to make a concession and we have brought advertising back. But, we have try to keep it responsible, you will now find two (rather stylish, if I have any say in it, and I do) banner ads embedded on the mainpage of the blog. And that’s it. We’re trying to be as chill about things as we can, obnoxious ads are not our way. So, if you loves you the Roberts Raw, or even if it’s just a strong like, show us the occasional support and click an ad, or go up there at the top of the page and click “shop online” and throw us some bones.