photoGooru: Robert's New Extended Learning Service

Indianapolis, June 24, 2009 – The world of modern digital photography is one with a dizzying array of new and forever changing technologies, techniques, and jargon, which can prove daunting for the new, casual, or even experienced photographer trying to make their way through the maze of information. This confusion is only compounded by the fact that the internet is forced to become the main repository for this information, and so many conflicting and incorrect or inaccurate bits of information exist online that many new photographer’s will be taught and spread disinformation without even realizing it.

To that end, Roberts is starting work on its new “photoGooru” division of its revamped online help department, where we will post articles, essays, and other white papers where we try to tackle the different aspects of modern photography in easy-to-read terms, and attempt to dispel common misunderstandings about the technology in use today.

Focusing initially on topics concerning technical equipment, Roberts hopes to expand its photoGooru service to cover camera history, software and processing techniques, and guides on photographic composition and understanding exposure.

“The modern world of photography is increasingly complex, spanning no longer hundreds of years of exposure tricks, but requiring a proficient knowledge of increasingly interconnected electronic systems to excel in the field,” says Roberts’ web manager and photoGooru development head Derek Martin, “and that means the best service we can provide for our customers is no longer to provide all the right equipment at the right prices, but to also be the ones providing understandable, accurate, and relevant information about that same equipment, and the field as a whole.”

Roberts expects to have photoGooru live by the end of June and expects to see continued expansion of the project throughout the summer.