What do you want your camera to do?

I’ve asked this question thousands of times. The answers back are interesting as are the answerers. Some people know exactly what the want when they come into a camera shop, some act as if mystical forces drew them in and they are unwitting participants in the experience.

My least favorite answer to that question is the one most often replied. “Take pictures.”

Usually the answerer is not being intentionally obtuse, they just want guidance, and information and don’t know the options or how to express their needs.. The next few questions the salesperson asks are supposed to narrow down the buyers desires, and intentions. “What do you like to take pictures of?” or “Do you have kids or pets?” “Do they play sports?” “Do you already have (or, did you have) a camera?” Is this your first camera?” Your first digital camera?

I’m reminded of an old joke.

A man walks into a Doctor’s office and says, “Somethings wrong with me Doc. I hurt all over.”The Doctor asks a few questions to narrow down the information, but the patient doesn’t know what may have happened to him. Eventually the patient demonstrates by touching his forehead and immediately grimaces in pain, then he touches his knee to the same results, then his chest again the terrible pain. “The Doctor says that’s enough I know how to treat you.” “Whats wrong with me Doc?” says the patient. The Doctor answers, “You have a broken finger.”

The process of narrowing down a persons needs versus their preconceptions can be an enlightening experience for both seller and buyer. Because we listen and have experience here at Roberts they almost always leave with the camera that best suits their needs. If you are new to the process remember the we offer a free class with nearly every camera we sell.

Remember, if it hurts to push your shutter button you may have a broken finger.