I know, I know, I’ve been quiet lately. Very unsual for me, as anyone who’s had to suffer a full work day with me can tell you. But, it’s not because I’ve lost that lust, that zeal, that je ne sais quois that makes the Out of Focus blog what it is. Nosiree. It’s because I’ve been funneling that absurd knowledge of minutia and technical into a series of advanced topic whitepapers for our new help department.

I’m trying to make it clear that the website this year is taking a stance that more reflects the Roberts experience that has kept us as the leader in photographic equipment here in the Midwest for many many moons.  We’re bumping up all sorts of stuff on our site so that not only can you find the product you’re looking for, you’ll even be able to get guidance right there online as to what the darn product you should be looking for even is.

And these whitepapers are the newest in this push. We’re tackling all the big, hot questions that are doddering up the forums. Crop factor, white balance, resolution, MTF, RAW vs JPEG, reading histograms, understanding sharpening, we’re working on getting it all up, and on writing it for photographers of any experience to start approaching.

Hmm. OK, now, I’m contractually required to use the phrase “Photography Learning Indianapolis” somewhere in this post. And now I have. I’ll be with you all soon, and I’ll be bringing a mighty new learning resource with me.